Next Generation Partners

Industry focus: Retail in Belgium

AKD

AKD‘s retail practice has a solid track record in advising clients on real estate matters, as well as assisting high-profile companies with distribution and franchise law, insolvency issues, competition law cases and data protection matters. Practice head Steven Ongena is very highly regarded for his expertise in handling retail-related transactions and disputes, and Pol Cools acts for Belgian and international retailers in mandates focusing on the establishment, expansion and restructuring of their businesses.

Responsables de la pratique:

Steven Ongena


Autres avocats clés:

Pol Cools


Les références

‘We are very pleased with the services provided by AKD. The various departments collaborate seamlessly and demonstrate strong alignment.’

‘Their work is thorough and meticulous, while maintaining a practical and solution-oriented approach.’

‘The individuals we work with at AKD stand out for their high level of professionalism, without ever losing their approachable and personable attitude.’

Principaux clients

Naos


Tommy Hilfiger


Calvin Klein


Claire’s Accessories


Dessange


Principaux dossiers


  • Assisting a UK footwear company with its business expansion in Belgium.

ALTIUS

ALTIUS stands out in the Belgian legal market for its expertise in advising retail clients on IP law, competition law and real estate law, as well as handling e-commerce, M&A and franchise matters. The group reports an uptick in instructions from clients in the luxury goods, footwear and food sectors. Carmen Verdonck focuses on competition and distribution law, while Lieven Peeters assists retailers and landlords with real estate issues. Alexander Hansebout is well versed in advising on contentious matters. Another key name to note is Mathieu Maniet.

Responsables de la pratique:

Carmen Verdonck; Lieven Peeters; Alexander Hansebout


Autres avocats clés:

Mathieu Maniet


Les références

‘They have a lot of knowledge.’

Principaux clients

Alliance Optique


Amalric (Isla Delice)


Beiersdorf


Bolton Group


Crisp


FHP Vileda


Foot Locker


G-Star


De Vlier


Hilti


KellyDeli


La William


Leen Bakker België NV


Marc O’Polo


Maxeda DIY Group


Media Markt


Principaux dossiers


  • Acting as counsel to online retailer Crisp on its business activities in Belgium.
  • Advising Authentic Brands Group on the Belgian aspects of its $311 million acquisition of the Dockers brand from Levi Strauss & Co.

Baker McKenzie BV/SRL

Baker McKenzie BV/SRL‘s Belgian team leverages the strength of the firm’s wider global network to support clients in the retail and consumer goods sectors with a range of contentious and non-contentious matters. The group has been kept busy recently advising on commercial law and competition law issues and is equally adept at handling litigation and alternative dispute resolution proceedings. The practice is co-led by Geert Bovy, who advises clients on commercial law and consumer protection law, and Kurt Haegeman, who assists with competition-related matters. Sebastian Tytgat and Bram Hoorelbeke are key team members.

Responsables de la pratique:

Geert Bovy; Kurt Haegeman


Autres avocats clés:

Sebastian Tytgat; Bram Hoorelbeke


Les références

‘Hands-on and reactive team. Deadlines are always met.’

‘Sebastian Tytgat’s first focus is to properly understand the business to provide tailor made advice.’

‘Sebastian Tytgat is very practical and demonstrates a precise knowledge of the law. Very reactive and reliable.’

Osborne Clarke

Led by Marie Canivet, the team at Osborne Clarke has a strong track record in advising on retail projects across Europe. The group has expertise in contentious and non-contentious work, with real estate, employment, distribution, franchise, corporate and IP matters prominent in the team's workload. Canivet is well-known for her strength in distribution law and routinely acts as counsel to fashion sector clients on operations in Belgium, while Louis Hoffreumon handles regulatory and compliance issues. Vinciane Rysselinck specialises in advising retail entities on labour matters.

Responsables de la pratique:

Marie Canivet


Autres avocats clés:

Louis Hoffreumon; Vinciane Rysselinck


Principaux clients

Godiva


Brico


Delitraiteur


Mamma Roma


Delinter


Bolt


Diageo


Starbucks


Pokemon


Sisley


Afflelou


Auto 5


Midas


Shurgard


Afflelou


Principaux dossiers


  • Advising Delitrateur on a range of commercial matters across Belgium.
  • Advising Godiva on commercial and employment matters.
  • Advising Brico on managing its franchise in Belgium.

CMS

CMS‘ team is well-versed in handling e-commerce issues, as well as advising on intellectual property, data protection and contractual matters concerning the retail sector. Practice co-head Tom Heremans has expertise in patent, trade mark and copyright law and commercial disputes, while practice co-head Renaud Dupont is sought after for his experience in handling distribution agreements. Pierre-Axel Chabot handles real estate-related retail matters, and Sophie Berg focuses on employment and pension law issues.

Responsables de la pratique:

Renaud Dupont; Tom Heremans


Autres avocats clés:

Pierre-Axel Chabot; Sophie Berg


Les références

‘The team at CMS is always able to assist us, even with delicate and/or urgent cases.’

‘Tom Heremans aided and advised us many times. He has thorough knowledge of IP and IT law. He also adapts quickly to every situation and gives on-point advice.’

Principaux clients

Amazon


Delvaux


Hermès


Calzedonia


Medi-Market


Intermarché


Bidfood


Dingonatura


BENU


Primark


Bonprix


EssilorLuxottica


Press Shop and More


Balibaris


Principaux dossiers


  • Represented Amazon before the Brussels Court of Appeal concerning an e-commerce matter.
  • Advising Calzedonia on the activities of its brands in Belgium.
  • Acting as Belgian counsel to Primark on a range of commercial law matters.

contrast

contrast's team, led by Milena Varga, is perhaps best known for assisting clients in the luxury fashion industry with commercial and corporate law issues. Varga is very experienced in handling competition law cases concerning allegations of unfair trading practices, and Bart Bellen is a key contact for corporate matters. Laurence Vanhyfte focuses on distribution law and GDPR-related issues. Other key contacts include Herlinde Burez and Filip Tuytschaever.

Responsables de la pratique:

Milena Varga


Autres avocats clés:

Laurence Vanhyfte; Bart Bellen; Herlinde Burez; Filip Tuytschaever


Les références

‘Advice is really to the point and practical for decision making. When litigation will take place, they communicate well about the next steps. They give me the feeling that our cases are in good hands and we are together in charge to find a solution.’

‘They are quick to respond and the quality is outstanding. They do not only take legal compliance into account, but look at the commercial aspects too.’

‘Excellent professional knowledge, both theoretical and practical. Very quick response to questions. Personal commitment from the partner.’

DLA Piper

The team at DLA Piper 'understands the operational realities of retail and distribution'. The practice is adept at advising on employment law, real estate law, restructuring issues and brand protection matters. Practice head Alexis Fierens brings IP expertise, while Joost Haans specialises in competition law. Pauline Hellemans is well-versed in handling IP disputes in the retail sector, and Emma Stockman advises on consumer protection matters.

Responsables de la pratique:

Alexis Fierens


Autres avocats clés:

Joost Haans; Pauline Hellemans; Emma Stockman


Les références

‘DLA Piper’s Belgian Commercial & Retail team combines deep sector knowledge with a practical, business-oriented approach. They understand the operational realities of retail and distribution, and their advice strikes the right balance between legal advice and commercial pragmatism.’

‘The team is highly responsive, easy to work with, and proactive in anticipating business needs. They are excellent at structuring complex commercial arrangements including supplier relationships, in a way that is both compliant and workable in practice.’

‘Alexis Fierens is a trusted adviser with a rare combination of technical skill and commercial intuition. He brings clarity and confidence to complex contractual matters and is particularly strong at translating business strategy into legally sound, pragmatic solutions.’

Principaux clients

Belkin


Colruyt


Wolford Belgium


Zoco Home


Simply Bread


AS Watson (Kruidvat)


Cofra


Fine Dining & Living


Advanced Power Solutions (APS)


BD myShopi


Burberry


Candy Hoover Group


Casa International NV


Clarks Shoes


Daniel Wellington


Dior


Dr Martens Airwair


Duracell


Exterioo


EyeCare


Fred


IKKS


JD Sports Fashion


Juntoo


Karen Millen


Levi Strauss


New Balance


Nichols


Ontex


Pierre Degand SA


Rituals


Principaux dossiers


  • Advising a Belgian supermarket group on a broad range of matters, including the revision of supplier contracts in light of EU and Belgian legislation on unfair trading practices.
  • Advised a home furnishing brand on the compliance of its Belgian supply chain operations with local law.
  • Assisting Levi Strauss & Co. with a wide range of European data protection and privacy matters.

Eversheds Sutherland

At Eversheds Sutherland, the team fields extensive experience in acting for clients in the retail and food sectors, often drawing on the firm’s broader global network to support clients on cross-border mandates. Practice head Gaetano Jannone handles cases involving distribution, franchising, product liability, and regulatory compliance issues. Jozef Nijns advises on real estate, technology and insurance matters, and Benjamin Haberkorn is a corporate expert with deep experience in the retail arena.

Responsables de la pratique:

Gaetano Jannone


Autres avocats clés:

Benjamin Haberkorn; Jozef Nijns


Les références

‘Gaetano Jannone is really involved. Always available. Very practical, not a theoretical approach.’

Liedekerke

Liedekerke is well-known for its strong focus on the retail and consumer goods sectors. The group is often instructed in IP and IT matters, employment issues and commercial contractual work, as well as litigation, by a client base that includes retailers, distributors, and real estate developers. Disputes are a core area of strength for Olivier Vanden Berghe, while Yves Delacroix focuses on real estate-related regulatory work. Paul Geerebaert handles employment law issues, and Etienne Kairis acts for clients in the automotive sector.

Responsables de la pratique:

Olivier Vanden Berghe; Etienne Kairis; Yves Delacroix; Paul Geerebaert


Principaux clients

Meir Corner


Intermarché Alimentaire Belgium


Kering Eyewear


Amazon


VADIGRAN


LIDL


MARCEL LIEBAERT


Lululemon


Principaux dossiers


  • Representing Intermarché Belgium in proceedings brought before the Paris Commercial Court by the French Minister of Economy against Intermarché Alimentaire International, Intermarché Entreprises and Intermarché Belgium concerning alleged unfair commercial practices and terms in business-to-business contracts with suppliers.

Strelia

At Strelia, the team continues to handle a high volume of matters relating to lease agreements, supply agreements and joint purchasing agreements, as well as the transactional aspects of franchising and related disputes. Practice head Olivier Clevenbergh focuses on distribution and franchising issues. Jean-Pierre Fierens is adept at handling contentious matters, while Camille Cornil assists with franchising agreements.

Responsables de la pratique:

Olivier Clevenbergh


Autres avocats clés:

Jean-Pierre Fierens; Camille Cornil


Principaux clients

Accor Hotels


Burger Brands Belgium


Cinemas Pathé


Carrefour


Cono Kaasmakers


Disaronno


Explore-Share


Immoweb


Herta


Lunch Garden


Makro Metro


O’Tacos


PCS Innotec


Rexel


Sobeltop