Next Generation Partners

Firms To Watch: Intellectual property

AVL Abogados possesses significant expertise in trade mark registration matters and a niche in plant variety rights work. Practice head María de los Ángeles Lombeyda assists domestic and international clients with the protection of trade marks, patents, copyrights and plant variety rights.
Trade mark litigation is a mainstay for the IP practice at Bermeo & Bermeo Law Firm, which is jointly led by Rodrigo Bermeo-Andrade, Pablo Bermeo-Andrade, and Rodrigo Bermeo Rosales, all of whom bring together considerable experience in trade mark clearance, applications and oppositions across Latin America.
The IP practice at Luzuriaga & Castro Abogados, led by Gonzalo Luzuriaga and Alejandra Castro, stands out for its focus on anti-counterfeiting work, including counterfeit goods destruction, an area of recent activity for the group.

Intellectual property in Ecuador

Bustamante Fabara

Noted for ‘providing customised and strategic solutions‘, Bustamante Fabara is home to a ‘highly specialised team‘ with ‘vast experience in crucial areas such as patents, trade marks and copyrights‘. Trade marks work is a mainstay for the group, which is proficient in registration processes and infringement actions. In addition to its strong capabilities in IP rights protection, the firm is also active in sports and entertainment law mandates, as well as life sciences and regulatory issues. The practice is jointly led by a capable trio comprised of José Rafael Bustamante E., who excels in IP litigation, María Rosa Fabara Vera, who handles patent, trade mark, copyright, plant variety and unfair competition matters, and María Clara Bustamante. At the associate level, Pablo Fabara stands out for his involvement in IP disputes. Óscar Reyes, former president of the Ecuadorian Intellectual Property Committee, adds experience in administrative IP matters, and Sebastián Páez is particularly skilled in unfair competition issues.

Responsables de la pratique:

José Rafael Bustamante Espinosa; María Rosa Fabara Vera; María Clara Bustamante


Les références

‘Very good follow-up, speed, and transparency.’

‘They pay attention to detail for any requirement and know the possible risks when registering a trademark.’

‘I consider that this team has a good work dynamic, in which each of the members has a fundamental role in the correct functioning of the firm and this is seen in the work they perform and deliver to clients, as they always comply with the required quality standards. I highlight the quality, speed and efficiency of the team in their work.’

Principaux clients

Acorda Therapeutics


Adidas Ag


Airbus Helicopters


Allergan Holdings France Sas


Alltech, inc.


Ape Foundation


Automobiles Citroën


Bacardi & Company


Bayer Aktiengesellschaft


Bayer Intellectual Property


Belcorp Sa


Betsson Services


Bimba & Lola


Bloomberg Finance


Blue Cross and Blue Shield Association


Budget Rent a Car System


Carolina Herrera


Cencosud


Chiveria


Cinemark USA


Principaux dossiers


  • Advised and represented Delta Airlines in Ecuador, on a global trade mark dispute against Marriott Worldwide Corporation.
  • Represented Ramada International on a trade mark dispute related to Ramada vs. Hotel Ramada against the company Cadena Hotelera Holteca.
  • Represented Textiles El Rayo in a case of trade mark counterfeiting involving the brand Roland, among other worldwide well-known trade marks.

CorralRosales

Standing out for its strong track record in precedent-setting trade mark disputes, CorralRosales provides a comprehensive IP service offering, which in addition to trade mark prosecution and opposition matters also covers patents, copyrights, and plant varieties, as well as anti-counterfeiting, franchising, and portfolio management work. On the patents front, the group is adept at advising on cases encompassing pharma patents, utility models and industrial designs. María Cecilia Romoleroux, Francisco Gallegos and Gabriel Kuri head up a team which counts household names from the tech, pharma, consumer goods, entertainment, food and beverage, and fashion sectors as clients. Romoleroux is particularly skilled in trade mark registration and litigation matters; Gallegos is prolific in the life sciences and tech industries; and Kuri, a chemical engineer, is instrumental in patent work. Eduardo Rios focuses on IP litigation and anti-counterfeiting issues. The latter is a key area of expertise for associate Miguel Maigualema.

Responsables de la pratique:

Maria Cecilia Romoleroux; Francisco Gallegos; Gabriel Kuri


Les références

‘A high professional level in all aspects.’

‘Francisco Gallegos and his team provide top-level service. I want to highlight the response times and professional capacity of each lawyer who assists us. They have extensive experience in the pharmaceutical industry which is key for our company.’

‘Francisco Gallegos is open to seeking practical solutions for clients, and is open to different legal points of view.’

Principaux clients

Société Des Produits Nestlé


AstraZeneca


IKEA


Pacari


Crocs


Pfizer


Merck Sharp and Dohme


Terpel


Tous


Bulgari


Productos Familia


Televisa


Sanofi


Uber Technologies


Amercia Movil


Principaux dossiers


  • Defending Faber-Castell in precedent-setting judicial litigation relating to an infringement matter involving 3D trade mark rights in pencils and constitutional protection orders as a defence to preliminary injunction measures.
  • Representing Nestle in the Ecuadorian leg of a multi-territory dispute with The A2 Milk Company relating to trade mark rights over A2.
  • Representing multiple clients’ operations in conjunction with the Attorney General’s Office and the police regarding 200,000 counterfeit items which were seized relating to various famous brands at Bahía market.

Lexvalor Abogados

Lexvalor Abogados‘ IP practice managers large trade mark portfolios for a growing international and domestic client base, which features major names from the food and beverage, pharma, automotive, luxury goods and retail sectors, among others. The group also excels in IP prosecution and enforcement matters relating to patents, copyrights, plant varieties and industrial designs. Experienced IP lawyer and practice head Luis Marin Tobar shines in trade mark enforcement mandates. Key support is offered at the associate level by Emily Moreno, who has a strong track record in trade mark prosecution and plant variety protection matters.

Responsables de la pratique:

Luis Marín Tobar


Principaux clients

Alpina Productos Alimenticios


Corporación Favorita


ABInbev / Beverage Brands & Patents Company


Freezetone Products


Avon Products Limited / Avon Cosmetic Limited


Diners Club International


Abbott Laboratories


Premier Nutrition Company


Surfco / Hydrahead


Corporación Superior


Quala Inc


Econoespecies / Condimensa


Principaux dossiers


  • Defended Comercial E Industrial Sucre against a cease-and-desist by Papelesa, leading to a saga of administrative and constitutional litigation in defence of the company from infringement actions.
  • Representing the Scotch Whisky Association in the monitoring of advertising and sales of whiskey products in Ecuador, and preparing enforcement actions when whiskey products contain elements which may mislead consumers.
  • Representing Corporación Favorita in Ecuador and its 30+ companies in the management of a 1000+ trademark portfolio in Ecuador and other 15 countries, including litigation of significant enforcement actions in defence of its key Supermaxi, Aki, and other trade marks.

Meythaler & Zambrano Abogados

Meythaler & Zambrano Abogados stands out for its strong track record in IP litigation, demonstrating notable skills in trade mark disputes, patent infringement actions, and copyright protection matters. Major clients from the pharma, chemicals, sports and agribusiness sectors regularly turn to the team for assistance with IP licensing, registration and regulatory issues. Jose Meythaler Baquero takes the lead on IP litigation, while Margarita Zambrano spearheads the non-contentious IP practice, with a focus on licensing and trade mark matters. Fellow co-head Sebastián Meythaler is a name to note for IP disputes in the life sciences space. Other key individuals include Maria Belen Rivera, who brings together expertise in copyrights, trade marks and IT law, Andrea Araujo Mero, the deputy head of the IP litigation department, and Maricruz Cepeda, who shines in patent matters.

Responsables de la pratique:

José Meythaler Baquero; Margarita Zambrano; Sebastián Meythaler


Principaux dossiers


Pérez Bustamante & Ponce

Pérez Bustamante & Ponce is 'made up of excellent professionals with very good knowledge' of the full range of IP rights, namely patents, copyrights and trade marks. With experience in the public and private sectors, the team is particularly well placed to advise clients from the pharma, food and beverage, luxury goods, oil and gas, and hospitality sectors on the management of their trade mark portfolios. Contentious and non-contentious matters involving industrial designs, trade names, plant varieties and anti-counterfeiting issues are other areas of activity for the practice. Department head Francisco Pérez-Gangotena assists major brands with the management of their IP portfolios at the national and international levels. Key support is offered by senior associate and experienced IP practitioner Camila Mateus, who has ‘unparalleled experience in Ecuador’ when it comes to the protection of trade marks, plant varieties and patents. Alysa Arcos and Samantha Maldonado are also noted for their involvement in IP matters.

Responsables de la pratique:

Francisco Pérez Gangotena


Les références

‘The team is made up of excellent professionals with very good knowledge and quick responses.’

‘The attention provided by Pérez Bustamante & Ponce is highly effective. They provide immediate solutions to the queries made to them, with a quick and timely response. They also have a team of diverse professionals specialising in each area which allows them to provide comprehensive advice.’

‘Camila Mateus is an excellent professional, who provides us with full, timely, and immediate advice, with quick solutions that can be implemented without complications. Furthermore, she is always ready to follow up on each of the queries that are made to her. She is extremely responsible with her work.’

Principaux clients

BASF


American Airlines


Exxon Mobile Corporation


Kuerski


Marriott Wolrdwide


Ford Motor Company


Abinbev (Anheuser Busch-Inbev, Cerveceria Nacional, Cervecería Modelo De México)


Grupo Conclina (Hospital Metropolitano, Humana, Metroambulat)


Industrias Alimenticias Ecuatorianas Inalecsa.


Hermescorp


Amazon


Directv Ecuador


Inditex


Principaux dossiers


  • Assisted Hermescorp, a local Ecuadorian company, with the registration of the trade mark Hermescorp in class 21.
  • Assisted Industrias Alimenticias Ecuatorianas Inalesca with an enforced collection action related to an administrative protection action from 2012.
  • Assisted Kueski with the application for a trade mark in Ecuador.

Tobar ZVS

The ‘solid team' at Tobar ZVS focuses on trade mark registration and enforcement matters, often advising large multinational clients operating in a wide range of sectors - from automotive to food and beverage - on the management of their trade mark portfolios. The group is also singled out for its expertise in plant breeders' rights and anti-piracy issues. Practice head Alvaro Sevilla, who specialises in copyright, trade mark, patent and plant variety matters, is a key contact for the healthcare, advertising, communication, and telecoms sectors. Alfonso Rivera, an expert in trade mark, anti-counterfeiting, and copyright work, is ‘highly recommended for portfolio management in Ecuador'. Other noteworthy practitioners include Oscar Vela Descalzo, who excels in litigation involving plant variety rights, and Andrea Guevara Terán, who often advises local and foreign clients on administrative processes related to IP rights infringement.

Responsables de la pratique:

Alvaro Sevilla


Les références

‘Very solid and competitive team with great knowledge of the practice area.’

‘They deal with matters with great thoroughness.’

‘They are very prepared and knowledgeable lawyers with a lot of expertise.’

Principaux dossiers


  • Advised multinational apparel client on claiming notoriety status on several trade marks.
  • Represented a food consortium in an appeal regarding a trade mark to protect designation of origin.
  • Represented multinational company in a border measure case to prevent infringing goods from entering the country.

Aguirre Noboa Law Firm

A ‘firm committed to IP protection', Aguirre Noboa Law Firm acts for various players from the automotive, entertainment, tobacco, pharma and fashion industries in the management of their trade mark portfolios. The firm offers advice on prosecution and litigation matters in this space and is also well versed in copyrights, patents and unfair competition work. Founding partner Carlos Aguirre, a lawyer with ‘extensive experience in trade mark issues‘, leads the practice with Priscila Arteaga, who is instrumental in patent matters. Senior associate Maria Cristina Guerra stands out for her expertise in trade mark cancellation work.

Responsables de la pratique:

Carlos Aguirre; Priscila Ordonez


Les références

‘Aguirre Noboa is a firm committed to IP protection. Excellent portfolio management skills and excellent communication.’

‘Carlos Aguirre is a great colleague who has extensive experience in IP issues.’

‘Aguirre Noboa is a top law firm in Ecuador, with extensive experience in trade mark issues and IP in general.’

Principaux clients

Volvo Trademark Holding


Club Deportivo Profesional Independiente Del Valle


Ptkdelecuador


Royalty World Inc


King Maker Marketing


Asos Holdings Limited


Zhejiang Leapmotor Technology


Acer Incorporated


Agence Francé Presse


Intec Products


Rcn Televisión


La Tinka


Ciberniksa Comunidades Digitales


Suiphar International


Bioneer Corporation


Newcrest Mining Limited


Cosmo Consult Ag


Shenzhen Kospet Technology


Bolt Technology Oü


Darwin&Wolf Comercial Dar-Wolf


Papeles Primavera


Laboratorios Higietex


Luveck Medical Corporation


Principaux dossiers


  • Advised King Maker Marketing on the protection of its trade marks Wildhorse and Ultra Buy across 22 jurisdictions.
  • Advised Ciberniksa Comunidades Digitales on the management of its worldwide trade mark portfolio.
  • Assisted Ptkdelecuador with all of its IP matters including applications, prosecution, litigation and surveillance of all of its trade marks, copyrights, patents and industrial designs across 20 countries.

Dentons Paz Horowitz

The IP practice at Dentons Paz Horowitz is well placed to advise on a wide range of registration and enforcement matters, spanning trade marks, patents, designs, copyrights, trade secrets and plant varieties. Drawing on its global network, the firm is able to assist clients with IP asset negotiations throughout the Latin American region. Bruce Horowitz specialises in international trade mark law, while Gabriel Santelices regularly advises companies on the implementation of privacy and personal data protection systems. Both practitioners lead the group alongside Mónica Cortez Izurieta, who focuses on IP portfolio management work, and Verónica Chiriboga, whose areas of expertise include trade mark prosecution and anti-counterfeiting issues.

Responsables de la pratique:

Bruce Horowitz; Gabriel Santelices; Monica Cortez; Verónica Chiriboga


Principaux clients

Neal, Gerber & Einsenberg


Dayuma Guayasamin


Quifatex


Reyleche


Fertisa Agif


Banco Solidario


Visa International Service Association


Principaux dossiers


Guerrero Intellectual Property

Boutique Guerrero Intellectual Property advises domestic and international clients, most notably names from the pharma and food and beverage sectors, on the full spectrum of IP matters. A strong performer in trade mark application and registration matters, the firm is also singled out for its considerable activity in anti-counterfeiting measures. Managing partner Johana Aguirre leads the group, lending clients her expertise in clearance, prosecution, administrative litigation and enforcement matters. Omar Alban Cornejo plays a key role in trade mark registration work, while senior associate Christian Bandre focuses on IP litigation and enforcement.

Responsables de la pratique:

Johana Aguirre


Principaux clients

Reckitt & Colman (Overseas)


NGK Spark Plug


Siemens Aktiengesellschaft


Victorinox


The Polo/Lauren Company


Ferrari


Seco Tools


Bridgestone Corporation


Genfar


Compagnie De Saint-Gobai


Pioneer Corporation


Rolex


Shimano


Comite International Olympique


Panasonic Corporation


Seiko Holdings Kabushiki Kaisha (trading as Seiko Holdings Corporation)


Union Des Associations Europeennes de Football (UEFA)


International House of Pancakes (IHOP)


Capcom


Principaux dossiers


  • Representing General Motors LLC in different border measures.
  • Representing Brouwerij Van Steenberge in obtaining the nullity action of an industrial design of a beer bottle using the website The Wayback Machine.
  • Representing the Polo/Lauren company in opposing the trade mark application for “POLO CLUB + DEVICE” filed by a direct competitor.

ECIJA

The IP practice at ECIJA is a popular destination for local and international clients, most notably pharma companies, seeking advice on the registration, renewal, transfer and cancellation of trade marks. The group is also proficient in unfair competition and copyright protection matters. Gonzalo Muñoz, who specialises in administrative processes involving IP rights, jointly oversees the department with Michael Veintimilla, a key point of contact for clients from the cement, agrochemical and oil industries, Juan Fernando Valdivieso, who assists with the defence and registration of trade marks, and Ingrid Rodríguez.

Responsables de la pratique:

Gonzalo Muñoz; Michael Veintimilla; Juan Fernando Valdivieso; Ingrid Rodriguez


Les références

They are clear, sincere, and agile.’

‘We have felt confident with the service provided, we have been constantly guided and supported.’

Principaux clients

Dermahealth


SIKA


Grupo Empresarial Bagó


Hormipisos


Health-Lab  (Farmacias suiza)


EMPREMAX


HACIENDA SUIZA


Laboratorios Bagó


Principaux dossiers


  • Advised Hormipisos on a series of actions (registrations and oppositions) aimed at protecting its trade marks.
  • Advised DUKARE on responses to oppositions, and renewals for its trade mark portfolio.
  • Advised Grupo Empresarial Bagó on filing numerous oppositions to trade mark registrations.

Pino Elizalde Abogados

Pino Elizalde Abogados is especially active in trade mark registration matters, but is also adept at advising clients on patent and copyright infringements. Practice head Jaime Arosemena, a key point of contact for clients from the insurance, food and beverage, pharma, and oil sectors, assists with licensing agreements, IP rights protection and franchising issues. At the associate level, María Ritha Guillén splits her time between the firm’s Quito and Guayaquil offices, regularly offering clients support in trade mark, copyright, and trade secret matters.

Responsables de la pratique:

Jaime Arosemena


Les références

‘I think the team does an impeccable job. The treatment with them is very good and cordial. They make the client feel important.’

‘The plus is the way they deal with the client and the results in the work they do.’

‘Team of lawyers with a lot of knowledge, agility and technology.’

Principaux clients

Procarsa


Yumitos


ANECPCP


L-Henriques


VELVICORP


Kavehome


MEDIKEN


Looseleaf International


GEOSISMICA


LABORATORIOS DR. A. BJARNER C.A.


Industrial Pesquera Santa Priscila


Cervecería Nacional CN


SWISSOIL DEL ECUADOR SWISSOIL


Principaux dossiers


  • Advised ANECPCP on the registration of 28 trade marks in Ecuador within four different international classes.
  • Manages the trade mark portfolio of L HENRIQUES & CIA S.A..
  • Provides continuous trade mark registration services to accommodate the LABORATORIOS DR.A. BJARNER C.A.’s growth and evolution.

Robalino

The IP department at Robalino provides legal support to both local and foreign clients – including names from the biotech, food and beverage, technology, pharma and e-commerce sectors – in the management of their intangible assets. The group is skilled in the registration and protection of patents, trade marks and copyrights, and also possesses substantial expertise in anti-piracy mandates. Pedro Córdova, who leads the IP, life sciences and personal data protection practices, has a wealth of experience acting for domestic and international players in patent litigation and plant varieties matters. Also part of the core team, Maria José Peñaherrera specialises in copyright issues and new technologies.

Responsables de la pratique:

Pedro Córdova


Les références

‘Pedro Córdova has an excellent approach to the client. He is transparent and timely in sharing relevant information about the team that could affect a project.’

‘Pedro Córdova: his experience and ability to adapt to different contexts sets him apart.’

‘The team in general is excellent. They know a lot about the subject and give very sound legal opinions. In addition, the department is very well structured, orderly and responsible.’

Principaux clients

Solimek S.a.s.


Carlita Snacks Carlisnacks Cia Ltda (Now Industrias Alimenticias Ecuatorianas Inalecsa S.a.s.)


Catalunya Trust


Sas Financiere Batteur


Asistencia Especializada Del Ecuador Geaecuador S.a.


Henns & Mauritz


Gardaexport S.a.


Finca International Inc.


Santillana S.a.


Green Pack Industrias S.a.


Principaux dossiers


Romero Arteta Ponce

Romero Arteta Ponce is especially active in advising domestic and international clients from the industrial, pharma, consumer goods, automotive, and construction sectors on trade mark registration and brand protection issues. Gustavo Romero and Carolina Guerrero jointly oversee the IP department.

Responsables de la pratique:

Gustavo Romero; Carolina Guerrero


Les références

‘We enjoy working with a team that is committed to understanding our needs and providing us with personalised advice.’

‘In addition to being excellent people and professionals, they inspire confidence in us.’

‘We have a good opinion of the service provided by Romero Arteta Ponce, it meets our expectations. We can say that they are professionals who know the area in which they work well, in addition to having the direction of Gustavo Romero, which is synonymous with good work.’

Principaux clients

OMC Abogados/ Departamento de Propiedad Intelectual


Zaimella del Ecuador


Alcon Inc.


Skechers U.S.A. INC. II


Toyota del Ecuador S.A.


GMI Grupo España


Franklyn Covey


Confianza Compañía de Seguros/


Casa Baca / Concesionario de Toyota en Ecuador


Andersen Tax & Legal


Toyota Tsusho del Ecuador


Novatec Pi S.a. De C.v.


Aymesa S.a. Grupo Kia Motors


Beytia & Asociados


Leão Intellectual Property


Top-ten Burgers & Fries


Sun Pharmaceutical Industries Ltd.


Ideal Alambrec S.a.


Nv Bekaert S.a.


Principaux dossiers


  • Advises Alcon Laboratories of Switzerland on all IP matters in Ecuador.
  • Advises Toyota Ecuador on all IP matters in the country.
  • Advises Skechers US on all IP matters in Ecuador.