Firms To Watch: TMT

Supporting clients throughout the full lifecycle of their IT processes, Taylor Wessing Hungary‘s TMT team focuses on media, unfair competition and e-commerce issues, under the leadership of Dániel Ódor.

TMT in Hungary

CMS

Drawing on its international network and boasting a clientele of key sector players, CMS is described as playing a ‘dominant role in the Hungarian TMT market‘. The practice fields niche, sector-specific experts, and the firm’s dedicated data protection and cybersecurity team advises on emerging technologies, such as platformisation and digital infrastructure. Dóra Petrányi leads the team. Katalin Horváth is an IP and software law expert, counting banks, fintech and IT companies among her clients. Márton Domokos coordinates the firm’s CEE data protection group, and his practice covers AI and e-commerce law. Leveraging her established reputation as a media and telecoms expert, Eszter Csapó advises on licensing, advertising and commercial matters. Miklós Boros has built up his practice over more than 10 years, and is now instructed by a diverse roster of key TMT players. As a native German and Hungarian speaker, Gábor Tóth strengthens the team’s international capabilities. Gábor Bertók and Ágnes Sólyom also play active roles in the team.

Responsables de la pratique:

Dóra Petrányi


Autres avocats clés:

Katalin Horváth; Ágnes Sólyom; Márton Domokos; Eszter Csapó; Gábor Tóth; Miklós Boros; Gábor Bertók


Les références

‘Great knowledge of international regulations and practices. Quickly adapting the latest technology innovations and catching up with their legal requirements.’

‘They are able to think out of the box and think together with the client to find the best solution. Always standing up for their clients.’

‘I have been working with the TMT group at CMS, I find their level of expertise outstanding, their performance is timely and always to a high standard. ’

Principaux clients

Microsoft Hungary


4iG


BP


Hungarian AI Coalition


Kyndryl Holdings, Inc


Samsung Electronics


RTL Group


Magyar Telekom Plc., IT Services Hungary


OTP Mobile


Wizz Air, Trifast, Telefonica


Principaux dossiers


  • Advised 4iG and Corvinus on the €1.67bn acquisition of Vodafone Hungary.
  • Advising Microsoft on a wide array of technology and commercial matters, including strategic projects.
  • Advising RTL Group on a wide array of technology and commercial matters, including strategic projects.

DLA Piper Posztl, Nemescsói, Györfi-Tóth and Partners Law Firm

From start-ups to global enterprises, DLA Piper Posztl, Nemescsói, Györfi-Tóth and Partners Law Firm advises a diverse list of technology and telecoms clients. The TMT team’s expertise spans various areas, including software development, gaming, online gambling and e-commerce. In addition to advising technology companies on M&A transactions, the practice handles relevant IP disputes, regulatory issues and commercial matters. Mónika Horváth leads the IP and technology team, and is particularly 'highly regarded in the Hungarian film and TV sector'; her client base includes major industry players, as well as technology companies, online retail companies and software developers. Zoltán Kozma takes a lead role on the team’s data protection and privacy matters, including freedom of information issues. Mariann Rajnai and Márk Almásy are further key names to note.

Responsables de la pratique:

Mónika Horváth; Zoltán Kozma


Autres avocats clés:

Mariann Rajnai; Márk Almásy


Les références

‘Maximum focus on the real needs of the client, transparent risk description, and ways to eliminate and minimise risks. Ethical solutions always. Excellent communication.’

‘Quick response, excellent ability to identify the question to which the client needs answers and draw attention to unidentified collateral consequences or risks. Transparency as to assessing pros and cos of alternatives, accuracy meeting deadlines. Excellent language skills and friendly but still super professional cooperation.’

‘The partner gave the impression of a reliable, highly professional team and the results of their work were clearly the result of a cohesive team and an extensive international network.’

Principaux clients

National Media and Infocommunications Authority


Szerencsejáték Zrt.


Rolls-Royce Hungary


BorgWarner Group


ZeniMax Online Studios LLC


Fallen Hero Kft.


Legendary Features Productions US, LLC/Royalty Films Kft.


Universal Television Emerald Production


Pioneer Stillking Green Kft.


Continental productions, INC. US


Principaux dossiers


  • Providing day-to-day advice on BorgWarner Group’s global operations relating to all of its privacy matters.
  • Assisting ZeniMax Online Studios with its Hungarian operations.
  • Assisting the National Media and Infocommunications Authority with a multi-jurisdictional media regulatory project.

Hegymegi-Barakonyi and Fehérváry Baker&McKenzie Attorneys-at-Law

Csaba Vári leads the ‘collaborative and flexible’ team at Hegymegi-Barakonyi and Fehérváry Baker&McKenzie Attorneys-at-Law in its provision of a full service TMT offering. The group’s impressive clientele includes established players in the TMT space, as well as new entrants to the sector or companies undergoing digital transformations. The team’s expertise encompasses telecoms regulation, from the classification of electronic communication services to notification or license requirements, and e-commerce issues, from electronic signatures to data protection. András Gaál advises the group’s multinational client base on technology compliance, IP and IT law.

Responsables de la pratique:

Csaba Vári


Autres avocats clés:

András Gaál


Les références

‘The team provided excellent support in the preparatory work and provided valuable advice. They know this field very well.’

‘They analysed, localised and translated centrally provided materials and finally harmonised them with Hungarian law. They provided us with “turnkey” solutions, which was an immense support in this huge project.’

‘Csaba Vári and András Gaál provided outstanding help for us in this area.’

Principaux clients

Google Ireland Ltd.; Google LLC; Google Kft.


Disney Networks Group Poland sp. z o.o.


Ford Közép- és Kelet-Európai Értékesítő Kft.


Principaux dossiers


  • Advising on the launch and operations of the Disney+ service in Hungary, including Hungarian media, e-commerce, advertising, consumer protection, IP and data protection issues.
  • Advising Ford on a range of technology-related matters, including a multi-jurisdictional project in connection with the launch of Ford’s online marketplace.
  • Advising the European subsidiary of an Asian telecoms operator on whether its proposed connected car services would be regulated under Hungarian telecoms law.

Lakatos, Köves and Partners

Lakatos, Köves and Partners supports an extensive list of multinational telecoms clients throughout their entire lifecycle, from network agreements to regulatory matters, and from to permitting issues and litigation. The TMT team noted a recent increase of activity within the telecoms sector, supporting new entrants as well as advising existing players on transactional work. The firm also fields a dedicated unfair commercial practices and consumer protection sub-practice. TMT expert Péter Lakatos leads the team alongside Iván Sólyom, who takes a lead role in the team’s compliance, licensing and contentious matters, as well as advising on data protection and e-commerce mandates. As members of the firm’s corporate team, Nóra Szigeti and György Tóth provide support on relevant M&A transactions, drawing on cross-practice as well as cross-border expertise.

Responsables de la pratique:

Péter Lakatos; Iván Sólyom


Autres avocats clés:

György Tóth; Nóra Szigeti


Les références

‘Lakatos, Köves and Partners has a market-leading, very high-quality TMT team.’

‘Iván Sólyom is highly responsive and commercial.’

Principaux clients

Vodafone


PPF


Snap International II Limited


Zenitech


Allegro


Soulbrain


Szentkirályi és Kékkúti Ásványvíz, Mars/Royal Canin


Mercedes Benz (Daimler)


Aston Martin


Principaux dossiers


  • Advised Vodafone plc on the sale of Vodafone Magyarország Zrt. to 4iG Nyrt. and Corvinus Zrt. for €1.7bn.
  • Advised Czech investment group PPF on the Hungarian aspects of selling a 30% stake in its telecoms infrastructure group CETIN to Singapore’s GIC investment fund.
  • Advised Snap International II Limited on the acquisition of 100% of the shares in SignAll Technologies Informatikai.

Siegler Bird & Bird Ügyvédi Iroda

The sports sector is a fast-growing area of expertise for the TMT team at Siegler Bird & Bird Ügyvédi Iroda; the practice advises on issues concerning sporting events, e-sports and gaming, and online sports betting. The team’s diverse clientele includes telecoms corporations and technology start-ups, as well as foreign investors and broadcasters. Operating at the forefront of emerging technologies, the practice also covers matters pertaining to AI, cloud services and cybersecurity. Bálint Halász heads up the practice, receiving instruction from an extensive roster of telecoms and online media service providers. Péter Rippel-Szabó takes a lead role in advice to sports industry clients, while Zoltán Tarján co-ordinates GDPR projects. Ádám Simon has particular experience in the advertising technology space, regularly advising media and technology companies on commercial and data protection issues. Adél Gelencsér represents clients before the National Media and the Infocommunications Authorities.

Responsables de la pratique:

Bálint Halász


Autres avocats clés:

Péter Rippel-Szabó; Zoltán Tarján; Ádám Simon; Adél Gelencsér; Bettina Kövecses; Ferenc Mátrai; Anna Árkovits; Judit Nagy


Les références

‘They are highly professional, customer oriented and efficient, always ready to consult and involve skilled external experts, if necessary, from their professional network. We are deeply impressed by the qualities of all the practitioners, but especially Bettina Kövecses, Péter Rippel-Szabó and Ferenc Mátrai.’

‘Bálint Halász and Ádám Simon communicated very well with the project team. Each vendor negotiation had its own peculiarities but Bálint and Ádám focused on what was important for the company. They also explained the pros and cons as well as risks so that the company could make a well informed decision.’

‘The firm has excellent specialists in all areas who will use all their expertise and negotiating skills to help the client achieve its goal. The team is assisted by the fact that it has partner offices at an international level, so that it has a wide knowledge base which is also available in relation to foreign law.’

Principaux clients

Stellantis


BT (British Telecom)


Budapest 2023 Nonprofit Zrt.


Bitrise


SEON Technologies


Yettel


Shapr3D


Omnicoach


Principaux dossiers


  • Advised on the IP law aspects of Stellantis’ acquisition of aiMotive.
  • Assisting Yettel with various data protection issues.
  • Handling data protection compliance framework and commercial documentation issues, IP-related disputes and employment law matters on behalf of SEON Technologies, as well as advising on the acquisition of Complytron.

Kinstellar Andrékó Ferenczi & Társai Ügyvédi Iroda

Data privacy matters are a key focus area for the TMT team at Kinstellar Andrékó Ferenczi & Társai Ügyvédi Iroda, which also noted a recent increase in AI-related mandates, and the practice provides regulatory advice in both areas. Dániel Endre Nagy advises a growing roster of technology and social media companies and automotive clients on GDPR, compliance and software matters. Anna Szilágyi‘s practice spans data protection, IP and TMT issues, while Ákos Nagy predominantly advises telecoms clients on regulatory and commercial matters. Since publication, Tímea Bana joined the team as a practice head from Dentons (in October 2024).

Responsables de la pratique:

Timea Bana


Autres avocats clés:

Dániel Endre Nagy; Ákos Nagy; Anna Szilágyi


Principaux clients

GrandVision Hungary Kft.


SK Group (SK Innovation Co., Ltd. / SK Battery Hungary Ltd. / SK Battery Manufacturing Ltd.)


Vanguards Fashion Group Zrt.


Principaux dossiers


  • Providing continuous data protection support to an international fashion holding group based in Budapest, including assisting with the establishment of GDPR compliance.
  • Providing continuous data protection advice to the SK Group.
  • Provided privacy and advertisement law advice on the ongoing marketing operation of GrandVision.

Deloitte Legal Göndöcz and Partners Law Firm

The TMT team at Deloitte Legal Göndöcz and Partners Law Firm offers a breadth of telecoms and technology-related advice, from data privacy mandates to AI matters. Digitilisation is another key focus, and the firm recently developed its own whistleblowing platform. Attila Kövesdy, Péter Göndöcz and Dániel Attila Nagy jointly head up the team. Following his promotion to managing associate in November 2022, Nagy continues to lead on cross-border technology-related compliance projects, M&A and regulatory matters. Electronic signatures are one of Flora Szalai‘s niche areas of expertise, and her practice also covers e-privacy and e-commerce issues. Lili Albert focuses on AI regulation, as well as data protection policies.

Responsables de la pratique:

Attila Kövesdy; Péter Göndöcz; Dániel Attila Nagy


Autres avocats clés:

Flóra Szalai; Lili Albert


Les références

‘The team is always ready to answer my questions in relation to the latest legal-tech developments. They actively reach out to engage in discussion, listen to market needs and develop their services accordingly. They are also leading excellent discussions with other general counsels on relevant topics such as the adoption of AI tools.’

‘Dániel Attila Nagy leads an excellent team. He is a go-to advisor, who provides clear, practical and solution-focused advice. He is energetic and is always up to date on technology compliance-related topics. Other core team members are Lili Albert and Flóra Szalai who are also very knowledgeable in technology compliance topics.’

Principaux clients

Orbico Hungary Korlátolt Felelősségű Társaság


Hungarian Football Federation (Magyar Labdarúgó Szövetség)


Sberbank Magyarország Zrt. “under voluntary liquidation”


Samsung SDI Magyarország Gyártó és Értékesítő Zrt.


Chervon Autó Precíziós Technológia (Európa) Korlátolt Felelősségű Társaság


H&S Group B.V.


Isolier- und Dammtechnik Handels GmbH


ICF Tech Hungary Korlátolt Felelősségű Társaság


Deloitte Advisory and Management Consulting Ltd.


Principaux dossiers


  • Advising the Hungarian Football Federation on the revision of its online ticket sale system and making related changes to general terms of services and website.
  • Advising ORBICO HUNGARY Kft. on the implementation of a HR digitalisation platform utilising remote identification, e-signature and AI technologies.
  • Assisted H&S Group and its subsidiary, H&S Group Hungary, with the acquisition of the Hungarian subsidiary of Austrian transport company Alois Steiner GmbH.

Dentons

With clients across Hungary and the wider CEE region, the TMT team at Dentons advises strategic and private equity investors, as well as media, telecoms and IT companies. Telecoms regulation is an area of expertise, particularly related to licensing, broadcasting and tariffs. The group is also adept in assisting with TMT-related M&A deals. István Réczicza, an expert in Hungarian telecoms legislation, leads the practice. András Peisch brings further experience in data protection and IP matters to the firm. Since publication, former practice co-head Tímea Bana departed the firm (in October 2024).

Responsables de la pratique:

István Réczicza


Autres avocats clés:

András Peisch


Les références

‘This firm is a very good expert in the media law area. The cooperation is very smooth. What I would like to highlight, and this can make the difference, is that, as a part of their expert service, they are very well connected to the relevant authorities. Furthermore, they are always available and can adapt promptly to client needs.’

‘Very knowledgeable on TMT and links with numerous regulators within the jurisdiction.’

Principaux clients

Communications Reconciliation Council (HÉT)


Vodafone Magyarország Zrt.


UFA Hungary, UFA Show and Film and Fremantle


EPAM Systems


Nike


Porsche Hungary


Miniszterelnökség/Prime Minister’s Office


Greencells


Netflix


Principaux dossiers


  • Successfully represented Vodafone Hungary and the members of HÉT before the administrative court in a dispute against EJI-MAHASZ.
  • Advising the Hungarian affiliate of Fremantle on various matters, including program production, commercial issues, copyright licensing and data privacy issues.

Szecskay Attorneys at Law

Fielding a diverse client base, the TMT team at Szecskay Attorneys at Law advises telecoms and software companies and digital platforms, as well as artists, writers and designers. The practice covers both transactional and contentious work within the sector, as well as offering related IP advice. Gusztáv Bacher takes a lead role in M&A transactions concerning technology companies and heads up the team alongside Anikó Keller, whose knowledge of telecoms and media law makes her well positioned to advise TMT clients on compliance. György Wellmann is active in dispute resolution on behalf on TMT clients, while Gábor Faludi Junior specialises in advertising and marketing matters.

Responsables de la pratique:

Anikó Keller; Gusztáv Bacher


Autres avocats clés:

György Wellmann; Gábor Faludi Junior


Principaux clients

DIGI Hungary


ID & Trust


Danish Artist Union


Digic Pictures


LAIKA Studios


XO Trademarks LLC


Netrisk


L’Oréal


Reckitt Benckiser


ART1ST DESIGN STUDIO LLC


Budapest Festival Orchestra


Principaux dossiers


  • Advising Netrisk on its digital commercial communications.
  • Advising DIGI on the compliance of its commercial communications appearing in a variety of places, including online, outdoor, on POS materials, social media, and TV.
  • Advised Budapest Festival Orchestra on entering into a co-operation contract with Symphony, a new video streaming platform.

VJT & Partners

Google is a standout client for the dedicated TMT practice at VJT & Partners, and the team advises a growing list of such key sector players on the full range of TMT matters, as well as related M&A, IP and commercial issues. János Tamás Varga and Endre Várady jointly leads the team; the former is noted for assisting ITO services providers with their Hungarian projects, while the latter provides data protection and digitalisation expertise. Andrea Belényi brings nearly 20 years’ experience in regulatory matters to the group. Eszter Vezse has a wealth of knowledge in emerging technologies. AI expert Attila Menyhárt joined the team from Oppenheim Ugyvedi Iroda in February 2023.

Responsables de la pratique:

János Tamás Varga; Endre Várady


Autres avocats clés:

Andrea Belényi; Eszter Vezse; Attila Menyhárt


Les références

‘Unique expertise with all the legal issues related to online services, excellent understanding of how online platforms and services work, together with the related legal risks and issues to be resolved.’

‘Andrea Belényi is super responsive to client inquiries and has a deep understanding of the operational and economic perspective of the clients. Endre Várady has an excellent understanding of data protection and other TMT legal issues and has an outstanding capability to provide legal analysis of complex and novel legal issues.’

‘Superb team, it delivers value to our tech business projects. VJT & Partners stand above the rest with their inspiring leadership, advisory mindset, commitment to high-quality work and client-driven approach. With their innovative thinking, they can always find the right solutions from both M&A and technology perspective.’

Principaux clients

Google


World Bank


4Life Direct


Prohumán


Simplexxy


Principaux dossiers


  • Advising Google on the launch of Bard.
  • Advising Google on right-to-be-forgotten matters.

Forgó, Damjanovic & Partners Law Firm

Forgó, Damjanovic & Partners Law Firm is noted for its 'relentless dedication to mastering the dynamic TMT landscape'. A particular focus continues to be transactional work within the sector. The firm also fields an established gambling practice and regularly advises on TMT-related matters within the gambling industry. ‘Standout‘ TMT expert Viktor Vasi leads the team, advising on software and database licences, data protection matters and GDPR implementation.

Responsables de la pratique:

Viktor Vasi


Les références

‘I’ve closely seen Forgó, Damjanovic & Partners’ exceptional TMT expertise, transcending borders. Even operating from Serbia, I recognise that they excel in Hungary.’

‘Their standout quality is a relentless dedication to mastering the dynamic TMT landscape. Their grasp of intricate regulations, both in Hungary and Europe, is unmatched. They craft innovative solutions navigating tech, media, and telecom laws with finesse. Their proactive, client-centric approach consistently exceeds expectations.’

‘I confidently affirm they set and elevate the standard for TMT law. Their well-deserved reputation in Hungary extends its influence beyond borders in the TMT area.’

Principaux clients

Cargill


HTEC


Nielsen Corporation


Novell Hungary


Autovista Hungary


China Telecom


Shonz Ltd.


Autovista Hungary


CECONOMY/MSH Group


Microgaming


Unipetrol


Novell Hungary


Semeris


Partos & Noblet in co-operation with Hogan Lovells International LLP

László Partos leads the TMT team at Partos & Noblet in co-operation with Hogan Lovells International LLP. The practice covers a full spectrum of media and telecoms law, from commercial contracts, to sale agreements, to licensing issues. The group also handles dispute resolution and regulatory work on behalf of its roster of regional and international players.

Responsables de la pratique:

László Partos


Principaux clients

Radio Free Europe (RFE/RL)


AMC Networks CE


TATA Communications


Capture Group


IBM Group


Kyndryl Group


Principaux dossiers


  • Advised on the demerger of the IBM Group and the creation of the Kyndryl Group.
  • Advised the Capture Group on its European expansion via joint ventures.
  • Advising TATA Communications on TMT regulatory matters in Hungary on a continuous basis.

PROVARIS Varga & Partners

PROVARIS Varga & Partners provides specialist advice on technology, data privacy and IP matters to a multinational client base. Ádám Liber‘s expertise spans Hungarian and EU data privacy law, including outsourcing transactions and international data transfers. Tamás Bereczki specialises in data protection, IT and information security issues. Zsombor Orbán , who previously headed up the privacy and TMT practice at Deloitte Legal Göndöcz and Partners Law Firm, joined the team in April 2023, and advises social media and technology companies on cybersecurity, digital media and GDPR projects. Liber, Bereczki and Orbán now form a leadership trio.

Responsables de la pratique:

Tamás Bereczki; Ádám Liber; Zsombor Orbán


Les références

‘Tamás Bereczki and Ádám Liber – amazing data protection lawyers with competition and compliance background, which is quite a unique combo.’

‘Excellent knowledge of the practice area and a wide range of different industrial knowledge.’

‘Their team, led by Tamás Bereczki and Ádám Liber, has consistently provided exceptional support on various legal matters.’

Principaux clients

Contextlogic Inc (d/b/a Wish)


HACKRATE Kft.


Assa Abloy/FlexiForce Hungary Kft.


Hungarian Tourism Association Foundation


Bank of China (CEE) Zrt.


Extreme Digital-eMAG Kft.


Nestlé Hungária Kft


MSK HUNGARY BT


PVS-HUNGARY Kft.


POST FOR RENT International


Wolf Theiss Faludi Ügyvédi Iroda

Leveraging its strong international capabilities, the TMT team at Wolf Theiss Faludi Ügyvédi Iroda often advises on cross-border data protection matters and IT outsourcing projects. Also active in the fintech space, the group assists clients with digital transformations and implementation of new technologies. János Tóth heads up the TMT and IP practices, advising on development, licensing and distribution matters. Péter Ihász, who was promoted to senior associate in July 2022, specialises in technology and innovation, assisting new entrants to the sector. Norbert Bálint’s diverse clientele includes IT and telecoms companies, global software giants, and start-ups. Barnabás Buzási focuses on data protection law.

Responsables de la pratique:

János Tóth


Autres avocats clés:

Norbert Bálint; Barnabás Buzási; Péter Ihász


Principaux clients

Tricentis


Principaux dossiers


  • Advising Tricentis on an ongoing basis in connection with its software licensing arrangements.