A go-to firm for clients across the globe, Moreno Baldivieso Estudio De Abogados continues to manage a growing number of large IP portfolios and is responsible for a significant portion of trade mark and patent filings in Bolivia. The team maintains a balanced contentious and non-contentious practice and regularly handles multi-jurisdictional trade mark prosecutions and advises on highly technical patent matters. Promoted to partner in 2023, Rodrigo Moreno oversees all IP matters at the firm, and advises his impressive list of multinational clients on patents, trade marks and copyright matters. He leads the team alongside IP specialist Ramiro Moreno, who represents clients in prosecution, enforcement and litigation. At the senior associate level, IP litigator Ronald Lazarte has a successful track record in oppositions, cancellations, nullities and trade mark infractions. Ronald Cortez’s broad IP practice encompasses IP applications, litigation and agreements, as well as patent, utility model and industrial design protection. Shirley López is an associate who plays a key role in trade mark registration and licensing agreements. Associates Gonzalo Iturry and Adriana Guzmán left the firm in 2023.
Intellectual property in Bolivia
Moreno Baldivieso Estudio De Abogados
Responsables de la pratique:
Ramiro Moreno Baldivieso; Rodrigo Moreno
Principaux clients
General Motors
Toyo Engineering Corporation
Jafer Enterprises R&D
Estetra
CCPIT Patent & Trade mark Office
Gloria
Joseph Vögele Limited
The Traveler Indemnity Company
Mitsubishi Shoji Kaisha
Marval, O’Farrell & Mairal
Arent Fox Schiff
Indufar Comercial E Industrial
Coquito Editions
Carolina Herrera
Beiersdorf AG
Principaux dossiers
- Advised DYNO Nobel Asia Pacific, upon receipt of an opposition lawsuit filed by CARMAR, on amended claims, addressing the concerns raised by SENAPI and the opposition and affirming the inventive level of the client’s patent.
- Advised Tradestar Corporation, upon receiving an opposition lawsuit to its patent application from CARMAR, on refinements to enhance clarity and address concerns of blurring process-product distinctions.
- Advised Mitsubishi on the registration of new trade marks in classes 7 and 12 and preventing the definitive rejection of one trade mark, expediting the registration process, ensuring Mitsubishi’s ability to introduce new products in Bolivia.
Bufete Aguirre, Quintanilla, Soria & Nishizawa Sociedad Civil – (BAQSN)
Bufete Aguirre, Quintanilla, Soria & Nishizawa Sociedad Civil – (BAQSN)’s strong contentious practice sees the IP team represent clients in administrative litigation, patent and trade mark prosecution, infringement and enforcement. The group advises on oppositions, appeals, cancellations and nullities. IP portfolio maintenance and management has been a recent growth area for the group, which is equipped to advise on renewals, annuities and modifications. The practice continues to add to its list of well-known clients, which includes The Coca-Cola Company, Starbucks and the Mercedes-Benz Group. Perla Koziner leads the team, bringing extensive public sector experience to the group. Practice co-head Moira Ascarrunz handles filings and prosecutions and has experience representing clients before the Supreme Court. Associate Alessio Rosso is another active member of the team, handling patents of invention, utility model and industrial design proceedings.
Responsables de la pratique:
Perla Koziner; Moira Ascarrunz
Principaux clients
The Coca-Cola Company
Mercedes-Benz Group
IPAN
Vivo Mobile Communication
Starbucks
Subway IP
Principaux dossiers
- Advised The Coca-Cola Company regarding the advertising campaign for FANTA MISTERIO, aimed to be aired during September and October for Halloween 2023.
- Advised Subway IP on several advertising campaigns regarding IP and regulatory matters, to be aired for short periods of time or specific dates.
- Advising Daimler on the processes of changing its corporate name to Mercedes-Benz Group, including recording the changes before the TMO, change of name and change of address.
PPO Abogados
Its wide-ranging expertise within IP sees PPO Abogados advise on the full spectrum of matters, from trade mark management and litigation to data privacy and consumer law. It also excels in copyright registration and protection. The team stands out for its expertise in various innovative and emerging areas, where it assists both start-ups and large, multinational companies in IP protection within the technology sector. Entertainment IP is another area of focus, and the firm advises clients in the entertainment industry on the securing and monetising of IP assets. Practice co-head Pilar Soruco has extensive expertise in the field and a broad contentious practice; she leads the team alongside Ana Valeria Escobar, who advises clients on trade mark, patent and copyright protection, as well as representing clients in administrative and judicial procedures. Associate Guadalupe Condori is another name to note.
Responsables de la pratique:
Pilar Soruco Etcheverry; Ana Valeria Escobar Romano
Les références
‘Under the direction of Pilar Soruco, PPO’s Intellectual Property practice has developed an important presence internationally. The promotion of Ana Valeria Escobar to partner has resulted in the implementation of the most comprehensive IP practice in Bolivia, in my opinion. She is our go-to person for any matter pertaining to IP.’
‘Fast service, to the point. Ana Valeria Escobar is my main contact.’
‘Knowledge, commitment, quality of client service and innovative proposals to resolve any issue.’
Principaux clients
BELCORP
La Cascada
ASEB – Asociación de emprendedores de Bolivia
Kumon América do Sul Instituto de Educação
BayerIntellectual Property GmbH
Squire Patton Boggs – Bora Creations
Roemmers S.A.I.C.F.
Archivo Jaime Saenz
Servicios Jardecom
Loro Piana
Perros Sueltos
Principaux dossiers
- Provided strategic counsel to Servicios Jardecom on the registration of its software and structuring of its intangible assets.
- Advised Kumon América do Sul Instituto de Educação, overseeing franchise-related matters, copyright management, the utilisation of IP and compliance with consumer regulations.
- Advised Bora Creations, securing the CATRICE trade mark and products against a surge of counterfeit infringements.
Cervieri Monsuárez
Drawing on the firm’s network across Bolivia, Uruguay and Paraguay, Cervieri Monsuárez’s IP team advises an extensive list of international clients spanning the full range of sectors, from fashion to technology to the automotive industries. The team advises on the registration and protection of IP rights and stands out for its niche expertise in areas such as domain names, health registrations and plant varieties. Mónica Rivero specialises in anti-counterfeiting and leads the team alongside litigator Diego Rocabado. Andrés Daza’s broad practice encompasses trade marks, patents and copyrights, and he represents clients in enforcement and prosecution proceedings. Vladimir Quisbert is a specialist in trade marks and industrial designs.
Responsables de la pratique:
Mónica Rivero; Diego Rocabado
Les références
‘Team collaboration and market knowledge.’
‘Commitment to the client to know its market and the core of its business.’
Principaux dossiers
- Advised Audio Mobile Americas on the Andean opposition to the registration of its figurative trade marks.
Dentons Guevara & Gutierrez
Dentons Guevara & Gutierrez specialises in the protection of intangible assets, inventions, patents, industrial designs and utility models. The team excels in administrative processes related to IP matters, as well as acting in judicial cases. It has a strong trade mark practice, providing the full range of services, from registration and renewal to transfer and modification. Mauricio Dalman heads the team, supported by Jorge Inchauste, who plays a lead role in key matters. Joining the team in June 2023, senior associate Melina Curbelo has a strong contentious practice, specialising in trade mark litigation. Also at the senior associate level, Adriana Gonzalez advises international companies on the protection of their intangible assets, as well as administrative processes.
Responsables de la pratique:
Mauricio Dallman; Adriana González; Melina Curbelo Montaño
Les références
‘Dentons stands out for the prestige of being made up of a solid team that, despite being made up of people with great experience, demonstrates a lot of breadth with new professionals who undoubtedly give a very new, close and enjoyable perspective to the firm. These new professionals develop their careers in key areas, thus highlighting their national and international presence.’
‘In the case of intellectual property, an area in which they operate with excellence and dynamism, they use specialised systems for brand surveillance, that also help in brand renewal reports, and at the same time have internal processes that promote speed in processes with the SENAPI.’
‘Particularly highlighted was the experience with Adriana Gonzales, a highly trained professional in the area of intellectual property, trained abroad, truly a very complete professional, always attentive and willing to answer queries. A clear and timely manner and, being a specialist in intellectual property administrative processes in Bolivia, she was a key ally in a specific situation for the company.’
Principaux clients
ZURICH Insurance Company
Gonvarris MS Colombia
BASF
Asociación Nuevos Pasos
Nissan Motor
Nintendo of America
Colombina
Farmacéutica QUIMFA Bolivia Sociedad
Anónima
Productos Farmacéuticos
ILF International Corporation
Principaux dossiers
- Advising Tik Tok on the limitations and restrictions imposed by local legislation on the recollection and use of personal data for adults and minors.
- Overseeing Colombina’s trade marks portfolio in Bolivia and engaging in negotiations related to compliance with coexistence agreements on behalf of the client.
- Charged by BASF with the protection of its IP in Bolivia and the protection and management of more than 1,000 trade marks in Bolivia.
Ferrere
Ferrere’s IP team excels in administrative and judicial litigation, standing out for its extensive experience representing clients before Bolivia’s National IP Office. The group is particularly prolific in opposition actions, and it also noted a recent increase in trade mark infringement proceedings, where it also has a successful track record. The practice draws on the firm’s regional IP team, working in tandem with its offices in Paraguay and Uruguay. Supported by Diego Villarroel, senior associate Alberto Rivera leads the team, advising an impressive clientele that includes Grupo Bimbo and Banco Ganadero.
Responsables de la pratique:
Diego Villarroel; Alberto Rivera
Les références
‘I have received clear advice and have appreciated that the information received both explains how the procedures work under Bolivian law but focuses on the specific matter at hand.’
‘We have had the opportunity to work with other firms on intellectual property and the speed with which we have been served by Ferrere is unmatched.’
‘The attention of Ferrere partners to our requests and requirements is evident in the quality of service we are receiving from the firm and its associates.’
Principaux clients
Grupo Bimbo
AB Electrolux
Banco Ganadero
Bayer Healthcare Animal Health
The Lincoln Electric Company
Cruzimex
Laboratorios Stein
Deepak Fasteners Limited
Sofape Fabricante de Filtros
Industrias Allen
Vivara Participacoes
Farmamedica
WordDive Group Oy
Florida Caribbean Distillers
Grupo La Óptica
Biocon India Limited
Sky Airlines
Famesa Tecnológica
Logicalis Group
Primehealth
Gelopar Refrigeracao Paranaense
Principaux dossiers
- Advised Grupo Bimbo on the defence of its trade mark Bimbo and Bimbo bear logo against a local company, which had ownership of the Paneton Bimbo trade mark for decades.
- Advised Banco Ganadero on the opposition actions against Banco Solidario for the filing of Ganasol trade marks.
- Assisted Lincoln Electric in the registration of welding machine designs and three-dimensional marks, to protect the design of its key product Arcweld.
Indacochea & Asociados
The registration and renewal of trade marks form the core of Indacochea & Asociados‘ IP practice. The team also excels in the defence of IP rights, including the filing of opposition and trade mark infringement actions. The practice continues to add to its extensive roster of clients, which spans a range of sectors, from the agricultural to the pharmaceutical industries. Two associates lead the team: Leonardo Reyes specialises in the registration of patents, utility models and copyrights; and Juan Pablo Sánchez demonstrates niche expertise in the protection of trade secrets. Maria Jose Martinez left the firm in July 2023.
Responsables de la pratique:
Leonardo Reyes; Juan Pablo Sanchez
Les références
‘The efficiency, speed and professionalism they maintain.’
‘For intellectual property issues we have worked exclusively with Indacochea. The services have always been outstanding, efficient and accurate.’
‘As always, the treatment we have had with Leonardo Reyes has been very personalised, always concerned about having everything updated and doing the necessary follow-up to not have any inconvenience in this regard. Something that really stands out about the entire firm is the way they make us feel at home and family.’
Principaux clients
San Jose Import Export
Distribuidora Andes Films
Eurochronos
Luis Alejandro Gamarra Mayser
Inversiones VAKA
Laboratorios LKM Bolivia
Instituto Bioclinico Cruceño
Bolpadel Group
Principaux dossiers
- Advised San Jose Import Export on the registration of its trade marks and commercial slogans with the National Intellectual Property Service for the protection of its intangible assets.
- Assisted LKM in the registration of the trade mark ‘Caminando Juntos’ with SENAPI, which was initially denied by the trade mark institution, resulting in the initiation of appeals and the successful obtention of the registration.
- Advised Eurochronos on the renewal of its distinctive sign ‘Chronos Joyería – Relojería- Accesorios’ and the registration of a new brand ‘Liviluxe’.
Lima & Asociados
Lima & Asociados advises on IP matters at a national and international level, managing IP portfolios for both Bolivian and global brands. The team continues to take on new clients, such as Grupo BIG, assisting companies looking to grow and expand brand activities throughout Bolivia. The firm’s alliance with Salinas IP strengthens its regional reach, drawing on a network across La Paz, Santa Cruz and Cochabamba. Practice head Pablo Marín manages the firm’s IP practice in both La Paz and Santa Cruz, bringing his expertise in IP litigation and contentious matters to the team.
Responsables de la pratique:
Pablo Marin
Principaux clients
Grupo BIG
Fashionart.
Pfizer
Hyundai Motor Company
Religious Technology Center
Hexion Specialty Chemicals
Kia Motor Corporation
Foton Motors Co.
Marks y Spencer
Etienne Aigner Cosmetics
Hexion Specialty Chemicals
China Tobacco Fujian
Abu Ghazaleh
CCPIT Patent & Trademarks Office
Principaux dossiers
- Providing support to Grupo BIG in the registration of more than 50 brands of agrochemical products, including pesticides, fungicides and herbicides.
- Advising Fashionart on the registration of its brands Fashionart, Nova, Kaia and Aqua and supported Fashionart in opposing the registration of the Fashion Nova trade marks.
- Assisting Religious Technology Centre with the management of a portfolio of at least 100 different trade marks and registrations.
C.R. & F. Rojas – Abogados
C.R. & F. Rojas – Abogados’ IP team excels in the presentation and filing of trade mark applications. It is also experienced in the filing of trade mark oppositions and infringement actions. Paula Bauer leads the department from La Paz, and is adept at managing trade mark and patent portfolios, on both a national and international basis. The group is also well versed in the protection of personal data and cyber security matters.
Responsables de la pratique:
Patricio Rojas; Paula Bauer
Principaux clients
Saint-Gobain Centre de Recherches et d´etudes Europeen
Laboratorios Liomont
FV
Amautagro
BNI Global
ACE HARDWARE
Procter & Gamble
CORTEVA
Principaux dossiers
- Advised on the preparation and review of License Agreements on behalf of ACE HARDWARE in Bolivia.
- Advised BNI Global on the presentation and filing of several trade mark applications in Bolivia.
- Advised Amautagro on the presentation and filing of several trade mark applications in Bolivia.