Distinguished for representing some of the world’s leading brands, the IP team at Barreda Moller delivers a full-service practice, advising on trademark issues, copyright infringement, portfolio management and IP litigation. Notably, the group has a dedicated patents team, allowing it to assist clients with various patent litigation matters. The department is jointly led by industry veteran Alfredo Barreda and Fernando Barreda, who handles advertising legislation, licensing and domain name matters. Carlos Auza, Micaela Mujica, Marcela Escobar and Gonzalo Barreda are key contacts within the team, and frequently advise banking, technology and entertainment companies on consumer law and trademark law concerns. Associates Mariana Bauer and Claudia Valdivia are also notable practitioners in the group.
Intellectual property in Peru
Barreda Moller
Responsables de la pratique:
Alfredo Barreda; Fernando Barreda
Les références
‘We have used this firm for a number of years due to their extensive intellectual property experience.’
‘They are always timely and attentive to the management of our portfolio.’
Estudio Echecopar member firm of Baker McKenzie International
Estudio Echecopar member firm of Baker McKenzie International is reputed for its depth of expertise in IP. It is sought by an impressive range of clients, including household names from the luxury goods, technology and energy sectors. The firm is well equipped to advise on several IP issues, such as trademark, patent and domain name disputes, and anti-counterfeiting matters. IP expert Manlio Bassino oversees the practice, specialising in complex trademark litigation cases. Bassino is ably supported by Alvaro Gutiérrez, who concentrates on defence proceedings before INDECOPI in matters concerning the enforcement of patents. The department also houses a strong bench of senior associates, which includes Andrea Jiménez, who advises on industrial property rights and appellations of origin; Rosmery Rivera, who handles industrial designs and plant breeder rights; and Geneve Dupont, who focuses on the protection of distinctive signs, particularly within the fashion industry.
Responsables de la pratique:
Manlio Bassino
Les références
‘The experience, intelligence and kindness of its partners, especially Manlio Bassino, are unique qualities in the Peruvian market.’
‘The Baker McKenzie team from Peru stands out for its professional team: serious, neat, with good communication with the client. They are very dedicated and thorough in all the tasks entrusted to them.’
‘This firm’s industrial property practice stands out for its comprehensive and highly specialised approach. In-house counsel should value the team’s technical and legal expertise, as well as its ability to adapt to rapid changes. The firm is distinguished by its commitment to innovation, technology, diversity and internal collaboration, which positions it favourably compared to other firms.’
Principaux clients
Gloria
Abbott Laboratories
AGQ Labs
Uvi Tech S.A.P.I. de C.V. – Kavak
Clermon et Associes – Christian Louboutin
Fábrica de Chocolates La Ibérica
British American Tobacco
Banco Santander
Comite Interprofessionnel du Vin de Champagne
Quala Inc.
Ajeper
Softys / CMPC
3M
CostaExchange
Principaux dossiers
- Advised AGQ Labs on the strategy related to the patent infringement of its patented process, ‘Monitoring and Control Process of Soil Conditions’, as well as on the request for precautionary measures.
- Assisting Australian Banana Research in registering the first plant variety application for bananas in Peru.
Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados
Acting for major domestic and international clients, the established IP practice at Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados has expertise in trademark litigation, industrial property defence and copyright matters for global technology platforms. The offering is jointly led by Piero Calderon-Oliva, who also specialises in anti-piracy and anti-counterfeiting programmes, and Bruno Merchor-Valderrama, who demonstrates know-how in patents. At the senior associate level, Johana Calderon-Valencia is well versed in domain name matters and the design of strategies for entering trademarks in overseas markets, Melissa Costa-Espejo handles trademark infringement actions, and Roxana Bacalla-Izquierdo covers innovation and tech patents.
Responsables de la pratique:
Piedro Calderon Oliva; Bruno Merchor Valderrama
Les références
‘Muñiz’s Intellectual Property area is one of the most solid and recognised in Peru, both nationally and internationally. They do timely, efficient and strategic work.’
‘Knowledge of the client’s needs and their valuable contribution to achieving the expected result.’
‘Johana Calderon and Piero Calderon are two lawyers of excellent caliber. The firm’s expertise in Intellectual Property stands out above other offices in the country. Proof of this is the volume and quality of clients they receive internationally.’
Principaux clients
Eli Lilly and Company
Unión de Cervecerías Peruanas Backus y Johnston
Business Software Alliance
Microsoft Corporation
Cisco Systems, Inc.
Bristol Myers Squibb Company
Rappi Inc.
Novartis Pharma
Banco Bilbao Vizcaya Argentaria
Tiendas por Departamento Ripley
Sandoz
Damper Trujillo
Cerámica Lima / Corporación Cerámica
Eurofarma Perú
Volkswagen
Xiaomi Inc.
Universidad Privada del Norte
Universidad Peruana de Ciencias Aplicadas
Compañía Nacional de Chocolates
Dongfeng Motor
EAE Institución Superior de Formación Universitaria SL
Exsa
Knop Laboratorios
Euro Repar Service
Pesquera Diamante
Renzo Costa
Obligado & Cía.
Estudio Carey
Brigard & Castro
Herrero & Asociados
Elzaburu Abogados y Consultores
Barnes &Thornburg
Kasznar Leonardos Advocados
Pons IP
Regimbau Cabinet
Beyond Attorneys at Law
Provimarcas
CCPIT Patent & Trademark Law Office
Lifang & Partners
Repsol
Compagnie Gervais Danone
Medco Trading
Fifpro Commercial Enterprises BV
IT Compliance Association (ITCA),
Futureco Biosciences
Denali Therapeutics Inc.,
Cinehoyts Cinepolis
Amgen Inc.
Best Line International Research Inc.
Prosub
Corporacion Futura Farms
Fruturo
Les Mills International Limited
Farmacologicos Veterinarios
Sqb Peruvian Fruit
Jones Day
Botica Francesa
Soluciones Brio
Specsavers
Bona Vida Inc.
Cristalia Productos Químicos Farmacéuticos LTDA.
Anphora Peru
Mega Lifesciences PTY
Sun IP Inc.
NBCUniversal Media LLC
Unilabs Peru
Essity North America Inc.
Saf-Holland, Inc.
Tianneng Battery Group
Proveedores Mineros
Inversiones & Negocios Machupicchu
Ontel Products Corporation
New Wisdom Investment Limited
Arca Continental
Top Rank – Cinestar
Universidad de Ingeniería y Tecnología – UTEC
Wenco
Cristal Lagoons
TVS Motor Company Ltda.
Amazon Inc.
Betfair
Uppay
Epiroc Rock Drills Aktiebolag
Itf-Labomed Farmaceutica Limitada
Greenplast
Pontificia Universidad Catolica De Chile
First Sentier Investors (Australia) Services PTY LTD
I.C.O.N. Europe
Xiaomi Inc.,
Peugeot Citroën Automobiles
Laboratorios Temis Lostalo
Specsavers
Bumble Bee Foods
Toyota Del Peru
Inversiones Huancayo- AJEPER
Studio A
Pulsar Import
Proveedores Mineros
Mall Aventura
Telefonica del Perú
Astara Peru
Procables
Leitecorp
HR latam
Superfuds
Vepinsa Comercial
Sanchelima & Associates
Fission Lab .
Sowa Boutique Legal
Gabriel Patent and Trademark Office
Sugrañes Ip Attorneys – Consultants
Juncy Ip Law Firm
Maria De Los Angeles Schlegel
Beuchat Barros & Pfenniger
Laureate Peru
Bonavista
Serviam Servicios Compartidos
Specsavers
Greenspoon Marder LLP
Trademarkonnection Inc
Dorantes Advisors
Santamarina y Steta
Ha Legal & Consulting
Umberg Zipser Llp
BenQ Latin America Corp
Dcanje Peru
Rentaequipos Leasing Peru
Ppo Legal & Tax
Kayen Corp
Femrev
Grupo Rokys
Leao Intellectual Property
Hopgoodganim Lawyers
14-Diez S.A.C (HOSEG)
Azami Global
Morgan, Lewis & Bockius Llp
Corporacion Peruana De Productos Quimicos
Burr & Forman Llp
A.A. Thornton & Co
Bosch Soluções Integradas
Boehringer Ingelheim Corporate Center Gmbh
Smart & Biggar
Venamerica
Laboratorios Biomont
Fruitxchange
Fundación Para El Desarrollo Solidario
Nova-Industrial Tools
Hofmann Engineering Peru
The Cars
Quality & Safety Engineering Sociedad Anonima Cerrada
Miguel Angel Tello Guerrero
OQ Pharma
Sika Technology
Ferrer Internacional
Principaux dossiers
- Assisted BACKUS in obtaining recognition of the character of its trademark SAN MATERO.
- Obtained a sanction of $108,000 for the infringer of BSA, related to copyright sanctions.
- Assisted BSA in obtaining the reduction of software piracy.
Rodrigo, Elías & Medrano Abogados
Rodrigo, Elías & Medrano Abogados offers a broad IP practice, advising an array of major global corporations on matters relating to copyrights, trademarks, patents, and franchising and license agreements. The firm also frequently assists clients in IP-related litigation. María del Carmen Alvarado spearheads the group and, drawing on her experience as former head of INDECOPI’s trademark office, she handles trademark prosecution, contracts and domain name work. Héctor Álvarez, an expert in the IP market, concentrates on unfair competition and patent work, while Ximena Aramburu, who was promoted to the partnership in January 2024, focuses on consumer protection and advertising. Senior associate Ricardo De Vettor is another key practitioner in the team.
Responsables de la pratique:
María del Carmen Alvarado
Les références
‘The professionalism, attention and follow-up of matters by Héctor Alvarez Pedraza and Ricardo De Vettor is appreciated.’
‘The Intellectual Property area of Rodrigo Elias & Medrano is definitely one of the strongest and most prominent in Peru. The quality of their professionals, always committed to excellence in service, earns them the trust of their clients. I’d highlight the formality and perfection in the work carried out, not only in substance but also in form. Its process control is very efficient.’
‘The knowledge of the subject, a global vision of the clients’ needs, as well as the quick response. María del Carmen Alvarado’s leadership is evident. We can highlight the work of Ricardo De Vettor.’
Principaux clients
PepsiCo
Inditex (Zara).
Microsoft Corporation.
Panasonic Corporation.
Mars
Colombina
Abercrombie & Fitch Europe
Reckitt Benckiser.
The Goodyear Tire & Rubber Company.
Gilead Sciences
Discovery Communications
McAffee
Kawasaki Kabushiki Kaisha.
NV Bekaert.
International Fruit Genetics
Pharma Mar
American Airlines
Ferrari
LinkedIn Corporation
Plaid
Principaux dossiers
- Advising Stokely Van-Camp on obtaining the nullity of a 3D bottle resembling its renowned Gatorade bottle design.
- Advised PepsiCo on obtaining a favourable ruling in challenging the registration of a trademark.
- Advised Inditex on achieving a decisive victory, where the Distinctive Signs Commission ruled in favour of the client against the registration of a trademark in International Class 25.
Allende & García Abogados
Praised for its ‘clear, concise and practical advice’, the IP practice at Allende & García Abogados is well equipped to advise on numerous IP matters, such as consumer protection, nullity actions and infringement actions. Engaged by an impressive range of international companies, including the likes of Visa, FIFA and DreamWorks Animation, the team is jointly led by the ‘impressive’ Jorge Allende and Magali García, both of whom offer expertise in trademark rights.
Responsables de la pratique:
Jorge Allende; Magali Garcia
Les références
‘It is a very dynamic team. They always respond quickly and in a personalised manner. Their partners Jorge Allende and Magali García personally attend to each case and explain in detail each strategy.’
‘The team is exceptionally trained and offers high-level services with a quick and effective response.’
‘At Allende & García we have found the best IP professionals in Peru. They are serious, responsible, rigorous and have exceptional command and knowledge of their country’s legal system and IP practice. They always recommend the best solution for the client’s interests, based on the premise that “a bad agreement is always better than a good judgment.”‘
Principaux clients
Grupo Cencosud
Red Bull
VISA International
Colgate Palmolive Corporation
SERCOTEL & America Movil
RE/MAX
FIFA
Corporación Aceros Arequipa
The Weir Group
Laboratorios Pisa (Vila Abogados)
Gia Design Lab
Rutan & Tucker
Questel
Nextleaf Solutions
Societé des Produits Nestlé
The State of Marilyn Monroe
ABG-SHAQ
CCA and B, LLC dba The LumiStella Company
SGS Société Générale de Surveillance
BMG Music
DreamWorks Animation
E! Entertainment Television
NBCUniversal Media
NBCUniversal Networks International Spanish Latin America
Telemundo Television Studios
DreamWorks Distribution Limited
Fandango Media
Don Michael
AJE Group
InterContinental Hotels Group – IHG Hotels & Resorts
Principaux dossiers
- Advised Grupo Cencosud on litigation relating to trademarks, advertisement and consumer protection law.
- Advised Red Bull on enforcing its IP rights against any third-party company that attempts to register a bull design, or ‘bull’ as a word.
- Advised Visa International on more than 10 opposition cases in Paraguay, against trademarks VF FONOVISA Stylised in Class 35 and CREDIBISA in Class 36.
BARLAW – Barrera & Asociados S. Civil de R.L.
At BARLAW – Barrera & Asociados S. Civil de R.L., the specialist IP department advises on the full spectrum of work, ranging from patents, trademarks, enforcement and licensing issues, and litigation. Also well versed in copyrights, 3D trademarks and industrial design matters, the firm regularly represents clients from the life sciences, tech, entertainment and banking sectors. The team is jointly led by Adriana Barrera, María Inés Herrera, Medalith Albarracín, Andrea Chunga, Carlos Pulcha, Maria Julia Goicochea and Sandra Arredondo. Barrera, an expert in the field, is skilled in developing anti-counterfeiting and protection strategies for IP rights, while Herrera focuses on enforcement and infringement matters, and Albarracín handles cross-border trademark applications. At the senior associate level, Chunga concentrates on IP litigation, while Arredondo covers anti-piracy issues. Attorneys Pulcha and Goicochea advise on plant variety rights and brand protection work, respectively.
Responsables de la pratique:
Adriana Barrera; Maria Ines Herrera; Medalith Albarracin; Andrea Chunga; Carlos Pulcha; Maria Julia Goicochea; Sandra Arredondo
Les références
‘The firm is made up of lawyers with excellent technical knowledge related to the legal protection of intellectual property, whether in advising on trademark registration or in actions against counterfeit products. They are one of the most recognised firms in Peru in matters of intellectual property. Adriana Barrera and María Inés Herrera work hard to maintain the quality of their services.’
‘The plus of the BarLaw Law Firm is the good level of technical knowledge in intellectual property matters and the good relationships they maintain with the different entities that participate in the chain of protection of intellectual property rights.’
‘Very creative in their approach to complicated matters.’
Principaux clients
Abbott Laboratories
adidas Group
AKTIEBOLAGET SKF
Amazon Technologies
Biofarma – Les Laboratories Servier
Bird & Bird (International)
BULGARI
Burberry
Carey
CATERPILLAR
Cervieri Monsuárez & Asociados
Chanel SARL
Colgate-Palmolive Company
CORPORACIÓN PERUANA DE PRODUCTOS QUÍMICOS
Crocs
DuaneMorrisLLP
ENTERTAINMENT ONE UK
Epson America
ESPNInternational
Ferrero
Ferring
Fross Zelnick Lehrman & Zissu
GARRIGUES
GOYA FOODS INC. (Mayer Brown LLP)
Guccio Gucci
HEWLETT-PACKARD (JAUREGUI Y DEL VALLE, S.C.)
Honda Motor
IDEAS APLICADAS
NEW IMAGE GLOBAL
Kipling Apparel Corp.
LEGO JURIS AS (ZACCO)
LEGOJURIS
LVMH Fashion Group
Metro Goldwyn Mayer Studios
MIFARMA
Monster Energy
NAUTILUS ENERGY HOLDINGS
New Era Cap
Nike Innovate
Philip Morris International
Puma
PVH EUROPE
PVH Group – Tommy Hilfiger
RALPH LAUREN CORPORATION
TOUS
Sanrio Company
SANTARELLI
Schaeffler Group USA
SonyInteractive Entertainment
Spin Master
Sporsoilirs
UNDERAMOUR
Underwriters Laboratories
Vans
Viacom International
Herbalife International
ADIUM PHARMA
AMFORA PACKAGING/PIERIPLAST
ARAUJO, BACALAO & Asociados
BRENEMAN & GEORGES
CLD Legal
COLEGIO SANTA MARGARITA
Colegios Peruanos /Grupo Intercorp
Credicorp Capital
CRYE PRECISION
DILIGENTIA
EXCELLENCE PUMP INDUSTRY
Falconi Puig Abogados
FEDERATION OF THE SWISS WATCH INDUSTRY FH.
GATTI & ASOCIADOS
HARLEY-DAVIDSON MOTOR COMPANY
Honda Motor
KASZNAR LEONARDOS
KINGDOMCITY GLOBAL LIMITED
LIBBEY GLASS
Murgitroyd & Company Limited (CHAPMAN +CO)
Palacios & Asociados
PONS IP
Prada
PROFORHUM
SAIDMAN DESIGNLAW GROUP
Sandvik
SEVEN PHARMA
SUPREME
TECNOFARMA
TESSAROLO IP Services
Universidad de Ingeniería y Tecnología – UTEC
Vela & Vela
Wella Company
WILMERHALE
Principaux dossiers
- Represented Levi Strauss & Co in the recognition of the LEVI’S trademark.
- Assisted Crocs in obtaining the annulment of a trademark registration that reproduced an imitation of the popular Classic Clog, granted in the name of a third party.
- Advised on various actions on behalf of SEIKO EPSON KABUSHIKI KAISHA, which resulted in obtaining a trademark co-existence agreement in favour of the client.
ClarkeModet Peru
The IP team at boutique firm ClarkeModet Peru continues to advise on an impressive range of intellectual property matters, from filing and prosecution to the registration of patents, designs and trademarks. With offices across Latin America and Europe, the practice is well placed to advise domestic and international clients from various sectors, including entertainment, pharmaceutical and retail. The offering is led by Alvaro Arias, who concentrates on the design of IP strategies, industrial designs, and the prosecution of patent applications. José Marquis demonstrates strength in the defence of distinctive signs in Peru and abroad, in addition to proceedings related to domain names. Former practice head Jimena Ugarte transferred to the firm’s Chile office in June 2023.
Responsables de la pratique:
Alvaro Arias
Diez Canseco Abogados
Praised by clients for having an ‘innovative point of view’, the IP department at Diez Canseco Abogados advises domestic and international clients on a wide range of matters, including the management of trademark portfolios, trademark litigation and copyright infringement. Also offering expertise in the related TMT and regulatory fields, the practice is jointly led by seasoned IP practitioner Marta Fernandez-Pepper and Omar Alvarado, who has experience in cases in the public and private sector, particularly in relation to software rights. Industry veteran Luis Diez Canseco is a key practitioner. Associates Piero Cruzado-Merino and Janny Lopez-Acosta are noted for their work in contentious matters and patents, respectively.
Responsables de la pratique:
Marta Fernandez-Pepper; Omar Alvarado-Escobar
Les références
‘In a short time, they have managed to consolidate themselves in the Peruvian market as a very good reference in the field of intellectual property and competition.’
‘The depth of their knowledge and their high academic participation makes them stand out from other firms, because this makes their knowledge deep in the field of IP and Unfair Competition.’
‘The presentations are interesting and give the audience the opportunity to ask questions of general interest.’
Principaux clients
Oregon Foods
Hapag Lloyd Perú
AFP Habitat
El Corte Inglés
Laureate Perú
Sky Airline
Grupo Macro
Instituto de Ciencias y Humanidades – ICH
Grupo Cintac
Supermercados Peruanos
Laboratorios Stein
Toyota del Perú
Unacem
Netflix
Alicorp
Limba Services (Heineken Perú)
Alcon
Corporación CRV (Proalfa group)
AgenciaPeru Producciones (a company of Wong economic group)
Corporación Mara
Laboratorios Siegfried
DirecTV
Kimberly-Clark
Real Plaza
Procter & Gamble Perú
Sika
International Technology Compliance Association (ITCA)
PCP Perú
Farmacias de Similares
Solgas
3Clics
Mar Fusión
Grupo Aje
Principaux dossiers
- Managing Mercedes-Benz Group’s extensive trademark portfolio in Peru.
- Appointed by Sika to design and perform an anti-counterfeiting campaign.
- Entrusted by ENCOLNVEST International to address critical observations raised on its international PCT patent application.
DS Casahierro Abogados
At DS Casahierro Abogados, the IP team’s portfolio of work includes trademark registrations, nullities and oppositions, in addition to various copyright infringement matters. Elsewhere, the group handles anti-counterfeiting initiatives, as well as customs surveillance and precautionary measures for the seizure of products. Regularly coordinating with the Peruvian Trademark and Copyright Offices, the practice is co-led by Javier Duany, who is well versed in the administration of domestic and cross-border trademark and patent portfolios, and Jessica Ortiz, who concentrates on anti-piracy matters.
Responsables de la pratique:
Javier Duany; Jessica Ortiz
Les références
‘The service is agile and efficient.’
‘The entire team we work with is great. They manage our requests quickly and correctly. Among them, we highlight Javier Dunay and Jessica Ortiz.’
‘It is a great team made up of highly trained professionals.’
Principaux clients
Aditmaq Aditivos y Maquinarias Cia.
ADM Inca
AGP Peru
Anita Food
Apotex
Battilana Nutrición
Biosyntec
BKIP
Bustamante Fabara
CorralRosales Cia
CV of America
Emefin
Essilor Luxottica
Euphoria Perú
Faes Farma
Fitall Holding
Fitpass
Frutarom Perú
GP Pharm
Huinco Group
Ingenieria de Moda
Inversiones Kiyashi
Jauregui & Del Valle
Laboratorios Pisa
Meythaler & Zambrano
Montana
Nor Peruana de Telecomunicaciones
Novo Nordisk
Patuelli y Cia Limitada
QSI Peru
Quimica Sagal
Reprind
Servicios y Formulaciones Industriales
Stellar Mining Peru
Synfiny Advisors Peru
Topsa Perú
Universidad Católica Santo Toribio de Mogrovejo (USAT)
Yuasa and Hará
Young Life
Alitecno
Conductores Eléctricos
Dante Astete
Dormeson
Grupo Degol
Laboratorios Lansier
Mabe Peru
Mascotas Latinas
Mareauto Peru
Metalpren
Risk Consulting Colombia
Servicios Comerciales y Turísticos Dos de Mayo
Sonepar Perú
Vitaline
Property Services
Sinempaque
Servicio Nacional de Adiestramiento en Trabajo Industrial SENATI
Netaxion Peru
Hilton Garden Inn Lima
Asociación Educativa Casuarinas
Gonzalo Garcia Calderon
Galenicum
Kiki Latam
Grupo Revaza
MV Agusta Peru
KIWOKO PET
TIENDANIMAL COMERCIO ELECTRÓNICO DE ARTÍCULOS PARA MASCOTAS
Principaux dossiers
- Represented Mattel Inc. in a copyright infringement complaint relating to the importation of products that unlawfully reproduced ‘Barbie’.
- Filed a copyright infringement complaint on behalf of Samsung Electronics, which involved seizing infringing products.
- Filed four applications on behalf of Risk Consulting Colombia, two of which related to nullity applications against trademarks, and two of which concerned trademark registrations.
Durand Abogados
Advising an array of national and global clients, including household name brands, the IP team at Durand Abogados is active in trademark, copyright and patent matters. The group is also skilled in handling the acquisition and licensing of IP portfolios, and IP-related litigation. Juan Carlos Durand Grahammer leads the firm’s practice and is knowledgeable in the management of IP rights. Christian Durand Grahammer, who leads the German and European desks, is a key practitioner in the department, and focuses on defending IP rights against infringement.
Responsables de la pratique:
Juan Carlos Durand Grahammer
Les références
‘A personalised service.’
‘Quick, brief, straightforward, honest and clear.’
Principaux clients
Sony Electronics
Lenovo
Hitachi
Oracle Corporation
ThyssenKrupp AG
Biontech
Lidl
Pharmalys Laboratories
Oakley
Luxottica Group
Opel Automobile
Andreas Stihl
Laboratoires Théa
Juniper Networks
Universal
Isdin
Ketter Home & Garden Products
Assa Abloy
Warner
Starwood
Next Group
Yuga Labs
Major League Soccer
Livent USA
Homapal
Bio-Rad Laboratories
Rieter Components Germany
Stepac
Batnesto
Principaux dossiers
- Successfully advised Pharmalys Laboratories on defending the Peruvian trademark application of ‘PrimaSure’, against an opposition filed by Abbott Laboratores.
- Successfully advised Moonfare on a non-use cancellation action against the Peruvian trademark registration of ‘Moon’, by Inmobiliari.
- Advising Biotronic on an opposition against a Chilean trademark application of ‘Biotronica’.
Estudio Olaechea
At Estudio Olaechea, the IP group guides clients through both litigation and non-contentious work, ranging from patent, copyright and trademark matters to domain name protection and infringement concerns. The firm also advises blue-chip and corporate clients on the management of distinctive sign portfolios, and strategy development for the protection of copyright interests. Mónica Germany oversees the practice and is skilled in local and cross-border consumer protection matters. Senior associate Cristina Fernandez’s experience spans utility model registration, cancellation, nullification and infringement.
Responsables de la pratique:
Mónica Germany
Les références
‘Personalised attention to detail makes Olaechea one of the firms of choice when we have matters in Peru.’
‘Monica Germany’s attention to detail and vast knowledge of the field and legal strategy in each of the cases entrusted to her management give us peace of mind, knowing that we are in good hands.’
‘They are an extremely concerned and attentive team at all times. I always felt real and continuous support from them and with considerable expertise. Likewise, it seemed to me to be a team that is above average in knowledge.’
Principaux clients
Precisagro
Turo
Tempo Livre
Alliance Tire Company
Disagro de Guatemala Sociedad Anónima
Tumi Contratistas Mineros
The Offspring
Little Caesar Enterprises
Troikaa Pharmaceuticals
The Clorox Company
Principaux dossiers
- Advised Precisagro on the opposition against the AQUAPLUS and AQUAPLUS SUPREME trademark, filed by Nutritional Technologies under Class 31.
- Advised Turo on the opposition against the TURO trademark, filed by Antenor Walter Chávez Villavivencio under Class 39.
- Advised The Offspring on opposition proceedings against ‘THE KRANIET’ trademark and its associated skull design, under Class 25.
Osterling Abogados
Working across the pharmaceutical, fashion and video game industries, the IP practice at Osterling Abogados is under the guidance of Arturo Tello, who is well versed in handling work relating to domain names, copyright, and the management of key trademark and patent portfolios. Tello is ably assisted by Ximena Souza-Ferreira, whose scope of work covers IP registration for international clients, and Claudia Sánchez, who focuses on anti-counterfeiting and IP litigation mandates.
Responsables de la pratique:
Arturo Tello
Principaux clients
H-D USA
Perry Ellis International Europe
Riot Games
Agripac
Tabacalera Hernandarias
Clinica Internacional
Rotary International
Genfar
Maxmix Comercial
AutumnPaper
Rafael Ignacio Osterling Letts
Carrier
Federated Hermes
Principaux dossiers
- Represented Pandora in an infringement action against an infringing party.
- Successfully represented L’Oréal against an application for a trademark which would have diluted the client’s identity.
- Represented Riot Games in the registration of the ‘League of Legends’ trademark, overcoming a decision by the Trademark Office to file a cancellation action against the trademark.
Benites, Vargas & Ugaz
Benites, Vargas & Ugaz advises public and private sector clients on trademark registration, in addition to copyright and patent matters. The department adopts an interdisciplinary approach by coordinating with the firm’s compliance, advertising and competition teams. Carlo Fabricio Sánchez Concha leads the group and is ably supported by associate Alexandra Espinoza, who assists clients from the retail and banking sectors.
Responsables de la pratique:
Carlo Fabricio Sánchez Concha
Principaux clients
Cotton Tisse Limitada de Chile
Universidad Tecnológica del Perú
Stop Parking
Importaciones Sudamérica
ODP Jesuita del Perú
Aquaflask
Principaux dossiers
- Advised Universidad Tecnológica del Perú in trademark litigation related to the use of trademarks as keywords on Google Ads.
- Advised Administración de Empresas on various issues concerning trademark legislation and the registration of trademarks before the National Intellectual Property Authority.
- Acting as counsel for Minera Yanacocha in consultations regarding IP, such as registering trademarks and identifying contingencies regarding distinctive signs used on the market that are similar to trademarks owned by the client.
CMS Grau
In the intellectual property arena, CMS Grau is well versed in advising retail, aviation, technology, and food and beverage clients. The firm’s recent workload includes advising on infringement and cancellation actions, IP disputes and unfair competition issues. The experienced Maria Delia Oxley oversees the practice and advises clients on the protection and renewal of their IP rights, in addition to the registration and protection of domain names. Associate Pedro Llerena often assists foreign clients in trademark management and enforcement work.
Responsables de la pratique:
María Delia Oxley
Principaux clients
Intel
Charles Taylor
Astara Peru Retail and South Pacific Motor Peru
Aero República
BeSweet Creations
LaKasa Perú
Cerveceria del Mar
CRP Radios
Inversiones en n Recreación Deporte y Salud
Fitness Market
Producciones Valhalla
Karün Europe Limited
Unilever Andina Perú
Hipermercados Tottus
Saga Falabella
Banco Falabella Perú
Braillard
Compañía Panameña de Aviación
Compañía Real Holandesa de Aviación KLM
Societe Air France Sucursal en el Perú
Avior Airlines
Antigua Taberna Queirolo
Santiago Quierolo
Enotours Peru
Queirolo de Barbieri
Franquicias Alimentarias
Soluciones Morada
Principaux dossiers
- Advising Unilever on the use of IP elements, the search for trademark backgrounds, and various advertising-related matters.
- Advised Bioelements Group on the registration of the trademark ‘BioElements’ in Peru, under Class 16 and Clas 35.
- Advised La Compañía Panameña de Aviación in the registration of the trademark ‘Hub De Las Americas’ in Peru, under Class 39.
DLA Piper Perú
Advising clients from the retail, life sciences and banking industries, the IP team at DLA Piper Perú handles the management of trademark portfolios, patent registration and copyright infringement matters. The practice is also noted for its capabilities in enforcement and industrial property protection. Of counsel Ana Teresa Barreto heads the group and is well versed in assisting global clients on the protection and defence of IP assets. Senior associate Úrsula Aguilar demonstrates skill in the evaluation and monitoring of administrative and judicial IP and unfair competition procedures.
Responsables de la pratique:
Ana Teresa Barreto
Les références
‘DLA Piper Peru, being part of the DLA Piper global network, benefits from all the technological advantages of a firm of that size, which in turn is reflected in a first-class service. Agile, supported responses with deep legal knowledge.’
‘Ana Teresa Barreto leads this practice and has years of experience that are reflected in her serenity and way of handling clients, in the strategies she always proposes according to the client’s needs, made to measure.’
‘Good coordination between partners, associates and junior lawyers. Unique and coherent information is provided.’
Principaux clients
Indubasa
Ecopacking Clamshells
Pandora Jewelry
Fabrica de Cubiertos
D&C Cempaques
Tawa Partners
Cofoods
Get Justo
Establecimientos Inca
Fernández-Dávila Abogados
At boutique firm Fernández-Dávila Abogados, the IP practice concentrates on patents, trademarks, domain name protection and copyright prosecution, often for clients in the pharmaceutical sector. The offering is jointly led by Carlos Fernández-Dávila Winkler, who handles trademark prosecution; Ivette Luque Cárdenas, who advises on regulatory concerns; and senior associate Jennifer Cabrera, who concentrates on patent prosecution and advertising in the food and beverage industry. Associate Neunlyn Marín Díaz is another key contact.
Responsables de la pratique:
Carlos Fernández-Dávila Winkler; Ivette Luque Cárdenas; Jennifer Cabrera León
Les références
‘Fernández Dávila has grown in the last years and is nowadays capable of offering top of the line services, especially in relation to patent prosecution. I can say they are nowadays one of the most recognised corporate and IP firms in Perú and the Latin American region.’
‘Carlos Fernandez is the head of the firm and that certainly is the most relevant aspect making a difference when compared to other Peruvian practices. Carlos is very well known in the pharmaceutical industry and provides a great understanding of the Peruvian and Latin American practice.’
‘The Fernández Dávila team takes a weight off my shoulders knowing that they constantly follow up on my issues. They are always an email or WhatsApp away and have helped us handle reputationally complicated matters with great skill.’
Principaux clients
Pfizer Inc
Pfizer Peru
Novartis Pharma
Novartis Ag
Boehringer Ingelheim
Merck & Co
Bayer
Viatris
Eli Lilly and Company
EISAI R&D Management Co
AstraZeneca Perú
Merck Sharp and Dohme
Bird & Bird
Diageo
Croplife Latin America
Corteva Agriscience
Laboratorio Ballerina
Productos Sancela del Perú
Productos Familia del Peru
Sanulac Nutrición Perú
IFF Perú
Dow
Moderna International
GSK Consumer Healthcare Perú
GlaxoSmithKline Perú
Hernández & Cía
Recognised for its ‘excellence and dedication’, the IP team at Hernández & Cía handles trademark prosecution and IP litigation, in addition to copyright cases, licensing and publicity rights. Enrique Cavero oversees the practice, and frequently advises clients from the mining, technology and retail industries on a variety of IP issues.
Responsables de la pratique:
Enrique Cavero Safra
Les références
‘I am truly amazed by the excellence and dedication of Hernandez & Cía. They display a remarkable mastery and an intuitive understanding of the nuances of IP law in the country. The office’s methodology is agile and effective, ensuring that our client’s IP rights are safeguarded in the best possible way. We always endorse this office for anyone who needs support in IP matters in Peru.’
‘The strong points are the friendly and honest treatment of the team in order to inform the action plan regarding the service they are providing. Ease of query escalation.’
‘It is a team prepared and efficient in its work, they also presented an effective work proposal to the needs of the registry that was required.’
Principaux clients
Incapack
Rigo Trading
Procter & Gamble
Puma
Empresa Nacional de Telecomunicaciones Bolivia
Polinplast
Marcobre
Shanghai Moonton Technology Co
SBA Telecommunications
Sun IP
Consorcio Futbol Perú (CFP)
Tégula Soluções Para Telhados LTDA
DXN International Peru
Viettel Perú – Bitel
MG Conceptos
Metanoia
Flint Group Germany
Petrex
Peru LNG
Brand Canal Holding
Principaux dossiers
- Representing M.G. Conceptos in a $1.6m lawsuit involving the Coca-Cola Company for copyright infringement due to the unauthorised use of a proprietary photo booth design.
- Advising Haribo on administrative proceedings regarding registrations, trademark modifications, oppositions and nullities.
- Advising Peru LNG on its intangible assets, including patents and the protection of new technologies.