Next Generation Partners

Firms To Watch: Intellectual property

At Mertz Peru, the IP practice advises clients in the life sciences and mining industries on trade mark and patents; the group is led by Claudia Fernandini and Stephany Soto.

Intellectual property in Peru

BARLAW – Barrera & Asociados S. Civil de R.L.

Specialist IP boutique firm BARLAW – Barrera & Asociados S. Civil de R.L., 'are extremely knowledgeable and well-versed in Peruvian trade mark law', The team, covering a wide spectrum of IP areas, including patents, trade marks, copyrights and IP litigation; they also specialise in conducting training for public officials on IP rights and actively engage in anti-counterfeiting actions. The senior bench comprises three partners: Adriana Barrera has deep expertise in the development of comprehensive protection strategies for clients, ranging from registration matters to litigation; María Inés Herrera specialises in trade mark and domain names; while younger partner Medalith Albarracín's broad practice takes in trade marks, copyright, patents and domain names. At associate level, senior Sandra Arredondo and Maria Julia Goicochea co-lead the brand protection department, overseeing enforcement, administrative litigation, fair competition and data privacy; while Andrea Chunga  manages contentious matters before the trade mark and copyright office. The team was further strengthened with the August 2024 arrival of associate Sofía Cabrera from INDECOPI. Former associate Carlos Pulcha  left the firm in early 2025.

Responsables de la pratique:

Adriana Barrera; Maria Ines Herrera; Medalith Albarracin; Maria Julia Goicochea; Sandra Arredondo; Andrea Chunga


Les références

‘The team provide high-quality services in terms of responsiveness, client-orientation and business understanding. They advise on valid filing strategies and efficient enforcement programs and they have a great relationship with local authorities.’

‘Adriana Barrera is an experienced and skilled lawyer – incredibly proactive, very professional, flexible and always values time and money. She has a strong legal knowledge, excellent negotiations skills and a great international reputation.’

‘Adriana Barrera is highly detail-oriented and thorough, ensuring that all documents are meticulously reviewed and accurate. Their responsiveness is another key strength and communications are always timely and well-structured, which has greatly facilitated smooth collaboration.’

Principaux clients

Abbott Laboratories


Adidas Group


Agroindustrias Gonzalez


Aktiebolaget SKF


Altunis Trading (Cipriani)


Amazon Technologies (Fenwick & West LLP)


Amfora Packaging/Pieriplast


Angelini Beauty (Gatti & Asociados)


Araujo, Bacalao & Asociados


Asics Corporation


Asociación Nacional de Criadores y Propietarios de Caballos Peruanos de Paso


Aston Martin Lagonda Limited


Banco Bilbao Vizcaya Argentaria – BBVA


BBC Studios


Berlitz Investment Corporation


Biofarma – Les Laboratories Servier


Bird & Bird (International) LLP


Blackberry


Bodega Santiago Queirolo


Bodega Viñedos Tabernero


Breneman & Georges


Braun


Bracco (Gatti & Asociados)


Bulgari


Burberry Limited


Carey y Cía.


Cartier International


Caterpillar (Saidman Designlaw Group)


Cervieri Monsuárez & Asociados


Chanel


Changsha Hotone Audio (SYA Abogados)


Chapter 4 Corp. DBA Supreme


Chiesi Farmaceutici (Gatti & Asociados)


CLD Legal


Colegio Santa Margarita


Colegios Peruanos /Grupo Intercorp


Colgate-Palmolive


Compañía Colombiana de Tabaco


Conair Corporation / Babyliss


Converse


Corporación Peruana de Productos Químicos


Coty – Hugo Boss Trade Mark Management


Credicorp Capital


Crye Precision


Crocs


Danper Trujillo


Diesel (Gatti & Asociados)


Digital360 (Gatti & Asociados)


Dolby Laboratories Licensing Corporation


Dragon Alliance


Dreamworks Animation


Duane Morris


Duracell U.S. Operations


Excellence Pump Industry


Falconi Puig Abogados


Federation of the Swiss Watch Industry


Fendi


Ferrara Candy Company (part of Ferrero group) (by MSA IP – Milojevic, Sekulic and Associates)


Ferrero / Soremartec


Ferring


Fox Head


Fross Zelnick Lehrman & Zissu


Frida Kahlo (Olarte Moure & Asociados)


Funko


Gcommerce (Gatti & Asociados)


Geely Automobile Holding (Shanghai) (Cenfo)


Genomma Lab


Givenchy


Goya Foods (Mayer Brown)


Guccio Gucci


Harley-Davidson


Hasbro


Henkel


Herbalife (WWIPPS)


Hermes


Herschel Supply


Hewlett-Packard (Jáuregui y Del Valle)


HMD Global


Honda Motor Co.


Hublot Géneve


Ideas Aplicadas –Ilaria


Inticom (Gatti & Asociados)


Industrias Unidas del Peru (Santa Catalina)


Invicta Watch Company of America (Haug Partners LLP)


International Justice Mission


International Olympique Committee (Bird & Bird LLP)


Iveco (Gatti & Asociados)


Jansport Apparel


Japan Tobacco International


Jean Cassegrain, Société par actions simplifiée (Longchamp)


Juul Labs


J&A Garrigues


New Image Global (Criterion Counsel)


Kasznar Leonardos


Kiko (Gatti & Asociados)


Kingdomcity Global Limited


Kipling Apparel Corp.


Koninklijke Philips


LEGO Juris A/S


Levi Strauss & Co. (Verso Law Group LLP)


Libbey Glass


Luossavaara-Kiirunavaara  Zzacco Denmark)


Luxottica Group


LVMH Fashion Group


Major League Baseball Properties


Maserati


Merck Sharp & Dohme


Metro Goldwyn Mayer Studios


MF Brands Group International (Lacoste, Gant, Aigle, Tecnifibre and The Kooples)


Mifarma


Mondelez UK Holdings and Services Limited


Monster Energy


Montblanc-Simplo


Murgitroyd & Company Limited (Chapman + Co)


Nautilus Energy Holdings


New Era Cap Co


New Image Global


Nike Innovate


Nintendo of America / The Pokemon Company


Nokia Corporation


Novartis (Fresh Look)


NSK


NTN Corporation


Olaplex (Knobbe Martens)


Outfit7 Limited


Panaderia San Jorge


Paramount Global (CBS Studios, Inc., Comedy Partners, Paws, Incorporated, Spike Cable Networks, Viacom International and Viacom Overseas Holdings)


Philip Morris International


Pons IP


Prada


Proforhum


Puma SE


PVH Europe


PVH Group – Tommy Hilfiger


Ralph Lauren Corporation


Reebok International Limited


Richemont International (Moran IP)


S. Tous


Saidman Designlaw Group


Sandvik Group


Sanrio Company


Santarelli


Schaeffler Group USA


Sedin


Seiko Epson Corporation


Seven Pharma


Sineria Holland (Ellipse IP)


Skullcandy


Smart Study – Baby Shark


Sony Interactive Entertainment


Spin Master


Studio Peyo


Swatch


Techsphere – Carnot Laboratories


Tecnofarma


Televisaunivisión


Tesla


Tessarolo IP Services


Tiffany & Co.


The North Face Apparel Corp


The Polo/Lauren Company


Touchland Holding Corp (Sideman & Bancroft LLP)


Trical Sudamerica


Truper Herramientas


UL


Underamour


Underwriters Laboratories


Universidad de Ingeniería y Tecnología – UTEC


Universidad San Ignacio de Loyola – USIL


Vans


Viacom International


Victoria’s Secret Store Brand Management


VSI Industrial


VSL Pharmaceuticals (Gatti & Asociados)


Wella Company


Wilmerhale


Wilson Sporting Goods


Zacco Denmark


Zembla (Gatti & Asociados)


Principaux dossiers


  • Advised Sporloisirs (Lacoste), Louis Vuitton Malletier, adidas, Nike Innovate, and Puma SE in legal actions to hold landlords accountable for their tenants’ trade mark infringements.
  • Advised Viacom International and Paws, Incorporated (Paramount Global) on a complete strategy related to a copyright infringement claim that led to an extensive inspection and subsequent seizure of a significant quantity of toy guns.
  • Advised Abbott Laboratories in several matters, such as taking action against trade mark registrations that copied the trade dress of their most important products.

Barreda Moller

Barreda Moller is best known for and has a longstanding reputation in intellectual property; the practice offers comprehensive IP services specialising in patents, IP litigation, IP infringements and copyright and trade mark issues. The practice group is co-led by partners Alfredo Barreda  and Fernando Barreda, who draw on extensive experience in trade mark, copyright law and advertising legislation. Other key figures include: seasoned IP litigators and trade mark specialists Carlos Auza, Marcela Escobar and Gonzalo Barreda (also an expert in patents). At the associate level, Katia Armejo provides key support in copyright and patent and design cases.

Responsables de la pratique:

Alfredo Barreda; Fernando Barreda


Autres avocats clés:

Carlos Auza; Micaela Mujica; Marcela Escobar; Gonzalo Barreda; Katia Armejo


Les références

‘Barreda Moller’s IP practice is one of the best in Peru and a firm with tradition and knowledge of the needs of the clients.’

‘I work personally with Gonzalo Barreda, a complete professional who understands the needs and offers solutions to clients. Very proactive and effective when providing services.’

Principaux dossiers


  • Represented Nike Innovate in an opposition trade mark « airzoom » filed by Industrias Hankers in Peru.
  • Represented the owner of the trade marks « Casillero del Diablo » and « Diablo & design » in an opposition against a third parties application to register a trade mark for alcoholic beverages in class 33.

Estudio Echecopar

Lawyers in the IP practice at Estudio Echecopar ‘stand out for their efficiency, speed and in-depth legal and technical knowledge’. The practice advises on a wide range of IP matters, including traditional and Sui generis IP rights, representing clients in the healthcare, luxury goods and tech sectors. Their work also encompasses trade marks, domain name disputes, patents and anti-counterfeiting matters. Department head Manlio Bassino has extensive experience in trade mark matters related to healthcare sector and complex intellectual property litigation. At the associate level, Andrea Jiménez advises on anti-counterfeiting actions, due diligence reviews and agreements regarding intellectual property matters. Rosmery Rivera specialises in patents and copyright matters, while Geneve Dupont is actively involved in due diligence operations, such as sponsorship and use of images. Former partner Alvaro Gutiérrez departed from the firm in February 2024.

Responsables de la pratique:

Manlio Bassino


Autres avocats clés:

Andrea Jimenez; Rosmery Rivera; Geneve Dupont


Les références

‘We have had the opportunity to collaborate with Estudio Echecopar’s IP team, and their approach is distinguished by their combination of solid legal expertise and in-depth knowledge of the Peruvian market. Their team strategically advises on trade marks, patents, copyright and data protection, offering innovative and customised solutions.’

‘Compared to other firms, they excel in managing complex litigation and defending high-value intangible assets. In addition, they have strengthened their practice with technological tools that optimise rights monitoring and portfolio management.’

‘Our experience working with them has shown that their team is highly proactive, accurate and efficient, ensuring that their clients successfully navigate a constantly evolving regulatory environment.’

Principaux clients

Gloria


Yura


Abbott Laboratories


International Business Machines Corporation


Bata Brands


Ecuaempaques


Cutwater Spirits


G&W Distilling


Clermon et Associes – Christian Louboutin


Alpina Productos Alimenticios


British American Tobacco


Banco Santander


Comite Interprofessionnel du Vin de Champagne


Bain & Company


Softys / CMPC


3M


CostaExchange


Corporación Pesquera Inca


Barbara Sturm Molecular Cosmetics


Andino Marketplace


Eede Tarjetas Peruanas Prepago


Principaux dossiers


  • Assisting CostaExchange in registering several plant variety applications for blueberries in Peru, where we are handling the homologation of the distinctiveness, uniformity and stability report issued by the Australian Intellectual Property Authority.
  • Assisting Softys in the filing strategy and registration of its utility models and invention patent and industrial design portfolio before the Peruvian Patent Office.
  • Assisted Abbott Laboratories in the analysis of the infringements of pharmaceutical patents in Peru filed before the Peruvian PTO, which will serve as the basis for commercial transactions and a patent filing strategy.

Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados

Intellectual property is a key pillar of Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados' firm-wide offering, with the practice recognised as a leader across the full spectrum of IP-related matters. Representing both domestic and international clients in various sectors, the department advises on anti-counterfeiting and anti-piracy actions, patent litigation, trade marks and copyright infringement.  The practice group is co-led by experienced partners Piero Calderón, who has extensive experience in litigation related to copyrights, defending movie theatres, department stores and hotels; and Bruno Merchor-Valderrama, who draws from his expertise as a former head of the Peruvian Patent Office, to handle cases related to patents and life sciences. Senior associate Johana Calderón has extensive experience advising on trade marks and domain names. At the associate level, Melissa Costa-Espejo specialises in infringement and anti-piracy and Roxana Bacalla-Izquierdo is involved in cases related to infringement actions and patent nullities.

Responsables de la pratique:

Piero Calderon Oliva; Bruno Merchor Valderrama


 


Autres avocats clés:

Johana Calderon-Valencia; Melissa Costa; Roxana Bacalla-Izquierdo


Les références

‘The team at Muñiz, Olaya, Meléndez, Castro, Ono & Herrera is among the most recognised in the intellectual property sector in the region, their professionalism is highly valued and their focus on quality makes them a firm to turn to with the confidence that matters will be handled with the utmost care.’

‘Johana Calderón perfectly complements the team thanks to her high regard for client service and quality, both in the elaboration of strategies and their implementation, supported by clear and simple communication that saves tedious or complex explanations, which is highly appreciated by non-lawyer clients.’

‘Estudio Muñiz has lawyers with extensive experience and strength in their legal recommendations.’

Principaux clients

Eli Lilly and Company


Unión de Cervecerías Peruanas Backus y Johnston (Peruvian subsidiary of AB InBev)


Business Software Alliance


Cisco Systems


Bristol Myers Squibb Company


Rappi Inc.


Novartis Pharma


Banco Bilbao Vizcaya Argentaria


Tiendas por Departamento Ripley


Sandoz


Cerámica Lima / Corporación Cerámica


Eurofarma Perú


Volkswagen


Xiaomi


Universidad Privada del Norte – UPN


Universidad Peruana de Ciencias Aplicadas – UPC


Compañía Nacional de Chocolates


Dongfeng Motor Co.


EAE Institución Superior de Formación Universitaria


Exsa


Knop Laboratorios


Euro Repar Service


Pesquera Diamante


Renzo Costa


Estudio Carey


Brigard & Castro


Herrero & Asociados


Elzaburu Abogados y Consultores


Barnes & Thornburg


Kasznar Leonardos Advocados


Pons IP


Regimbau Cabinet


Beyond Attorneys at Law


Provimarcas


CCPIT Patent & Trademark Law Office


Lifang & Partners


Repsol


Compagnie Gervais Danone


Medco Trading


Fifpro Commercial Enterprises


Futureco Biosciences


Denali Therapeutics


Cinehoyts Cinepolis


Amgen


Best Line International Research


Prosub


Corporacion Futura Farms


Fruturo


Les Mills International Limited


Farmacologicos Veterinarios


Sqb Peruvian Fruit


Jones Day


Botica Francesa


Soluciones Brio


Anphora Peru


Mega Lifesciences


Sun IP


NBCUniversal Media


Unilabs Peru


Essity North America


Saf-Holland


Tianneng Battery Group Co.


Proveedores Mineros


Inversiones & Negocios Machupicchu


Ontel Products Corporation


New Wisdom Investment Limited


Arca Continental


Top Rank – Cinestar


Universidad de Ingeniería y Tecnología – UTEC


Wenco


Cristal Lagoons


TVS Motor Company


Amazon


Betfair


Uppay


Facebook


Epiroc Rock Drills Aktiebolag


Itf-Labomed Farmaceutica Limitada


Greenplast


Pontificia Universidad Catolica De Chile


First Sentier Investors (Australia) Services


I.C.O.N. Europe


Xiaomi


Peugeot Citroën Automobiles


Laboratorios Temis Lostalo


Bumble Bee Foods


Toyota Motor Company


Inversiones Huancayo- AJEPER


Studio A


Pulsar Import


Proveedores Mineros


Mall Aventura


Telefonica del Perú


Procables


HR latam


Vepinsa Comercial


Sanchelima & Associates


Fission Lab


Gabriel Patent and Trademark Office


Sugrañes Ip Attorneys – Consultants


Juncy Ip Law Firm


Beuchat Barros & Pfenniger


Laureate Peru


Bonavista


Serviam Servicios Compartidos


Specsavers


Greenspoon Marder LLP


Dorantes Advisors


Santamarina y Steta


Ha Legal & Consulting


Umberg Zipser Llp


BenQ Latin America Corp


Dcanje Peru


Rentaequipos Leasing Peru


Ppo Legal & Tax


Kayen Corp


Femrev


Grupo Rokys


Leao Intellectual Property


Hopgoodganim Lawyers


14-Diez (HOSEG)


Azami Global


Morgan, Lewis & Bockius Llp


Corporacion Peruana De Productos Quimicos – CPPQ


Burr & Forman LLP


A.A. Thornton & Co


Bosch Soluções Integradas


Boehringer Ingelheim Corporate Center


Smart & Biggar


Venamerica


Laboratorios Biomont


Fruitxchange


Fundación Para El Desarrollo Solidario


Nova-Industrial Tools


Hofmann Engineering Peru


The Cars


Quality & Safety Engineering


Miguel Angel Tello Guerrero


OQ Pharma


Sika Technology


Ferrer Internacional


E-Proint


Cervieri


Bird & Bird


Isern


Danneman


Arochi


Motion Pictures Association – MPA


Discovery Chanel


Sunda Group


Navasard


Laboratorios Elifarma


Batnesco


Principaux dossiers


  • Obtained the notoriety of the PALTOMIEL trade mark for syrups.
  • Obtained a sanction -the largest fine allowed by local regulations ($270,260) for the infringer of our client BSA related to copyright sanctions.
  • Obtained for our client BSA during 2024 the reduction of software piracy to 62%.

Rodrigo

Rodrigo has an experienced IP team, who advise clients on a wide range of areas within the sector, including trade marks, patents, copyrighting issues, licensing agreements and IP litigation. Managing partner María del Carmen Alvarado has extensive knowledge of the IP sector especially in trade marks, utilising her expertise from her former position as head of INDECOPI’s trade mark office, she handles trade mark prosecution, patents, copyrighting and domain name matters. She has successfully represented multinational food corporation Pepsico and achieving protection of the “Sensaciones” trade mark. Ximena Aramburu is well versed in trade marks, copyright, consumer protection and advertising. At the associate level, Ricardo De Vettor focuses on infringement and life science matters, while Daniela Supo specialises in consumer protection, unfair competition and advertising.

Responsables de la pratique:

Maria del Carmen Alvarado


Autres avocats clés:

Ximena Aramburu; Ricardo De Vettor; Daniela Supo


Les références

‘The firm’s IP practice stands out for its high degree of specialisation, strategic approach and client proximity. What makes it unique is the ability to integrate sound legal knowledge with a deep understanding of the industry and technology sectors in which our clients operate.’

‘The main differential lies in its ability to combine technical excellence with a strategic, close and practical vision, understanding that intellectual property rights are not only legal instruments, but key assets for the development and protection of business models, innovation and reputation.’

‘In this context, Ximena Aramburu’s work represents a fundamental pillar of the team’s prestige. Ximena is distinguished by her technical leadership, analytical depth and commitment to professional excellence.’

Principaux clients

PepsiCo


Inditex (Zara)


The Quaker Oats Company


Stokely Van-Camp


Microsoft Corporation


Panasonic Corporation


Mars


Colombina


Abercrombie & Fitch Europe


Reckitt Benckiser


The Goodyear Tire & Rubber Company


Gilead Sciences


Discovery Communications


McAffee


Kawasaki Kabushiki Kaisha


NV Bekaert


Pharma Mar


American Airlines


Ferrari


LinkedIn Corporation


Plaid


Kenneth Cole Productions


Assa Abloy


Globachem


Hinova Pharmaceuticals


Sanfer Farma


Mirobio Limited


Saks.com


Grupo Aeroméxico


Austin Powder Company


Groz Beckert


JC Decaux


Sun World International


Discord


Las Vegas Sands Corp


Bisa Trading


Televisa Univision


NutraBio Labs


Principaux dossiers


  • Represented Stradivarius España (part of Inditex Group) in the opposition based on the likelihood of confusion with their mark, STR, which is registered in other member countries of the Andean Community.
  • Represented Pepsico in the ruling in favour due to the fact that exclusive rights could not be granted over the purple colour.
  • Represented Grupo Iberoamericano de Fomento in opposing the trade mark « RUSSKAYA ».

Allende & García Abogados

The IP practice at Allende & García Abogados advises clients on a range of intellectual property matters including, trademarks, patents, copyright and domain names. Key contacts within the team include Nataly Balladares, Jorge Allende, Magali García, and Karla Espinoza.

Principaux dossiers


ClarkeModet Peru

The IP department at boutique firm ClarkeModet Peru is well equipped to advise clients on a range of IP matters such as filing, prosecution, trade marks, patents and IP litigation. With a global outreach, the practice is capable of advising clients in various sectors such as life sciences, retail, biotech, energy and construction. The practice is led by Alvaro Arias, who has extensive experience in the design of IP strategies, industrial designs and the prosecution of patent applications. José Marquis specialises in registrations, defence and proceedings in relation to domain names, as well as litigations in relation to trade marks while Cynthia Huaman has expertise in patent infringement matters. Associate Victor Fernandez frequently assists the team in IP litigation. The team was further strengthened with the arrival of Guillermo Hiraoka from INDECOPI in December 2024.

Responsables de la pratique:

Alvaro Arias


Autres avocats clés:

Victor Fernandez; José Marquis; Cynthia Huamán


Principaux dossiers


Diez Canseco Abogados

Diez Canseco Abogados‘ IP practice adopts a multidisciplinary approach and advises both domestic and international clients in a broad spectrum of IP related matters including trade mark prosecution, trade mark litigation and copyright infringement. The practice has expertise in representing clients in the pharmaceutical, education, and food and beverage sectors. The practice group is co-led by experienced partners Marta Fernandez-Pepper, who specialises in trade marks, patents and copyright related to the education and tech sectors; and Omar Alvarado Escobar, who has extensive knowledge of intellectual property. Industry veteran Luis Diez Canseco assists the team and is a key lawyer in the team. Associates Piero Cruzado-Merino and Janny Lopez-Acosta are actively involved in IP cases related to trade marks and patents.

Responsables de la pratique:

Marta Fernández Pepper; Omar Alvarado Escobar


Autres avocats clés:

Luis Diez Canseco; Piero Cruzado Merino; Janny Lopez Acosta


Les références

‘The team is highly specialised in intellectual property, very experienced – fast and efficient handling of the issues and a clear and practical vision.’

‘The firm’s lawyers are very close to the client. In addition to handling IP matters in depth, they have a friendly and courteous approach.’ 

‘Diez Canseco is an office that has had an impressive overall growth. Since we started working together several years ago, until today, they have grown in the number of lawyers, practice areas and even in their offices.’

Principaux clients

Grupo Cintac


Motores Diesel Andinos – Modasa


Protemax


Viceversa Consulting


Enel


Mar Lúdico


Mead Johnson Argentina


Cámara Peruana del Café y Cacao


Valve Corporation


Droguería Laboratorios Pharmex


Circus Grey


Agrícola Las Marías


Universidad Tecnológica del Perú – UTP


Universidad Continental


Mistrosanti


Onsagers


Fiberline Perú


Alcon


AVL Abogados


Bird & Bird


Bruchou & Funes de Rioja


Dannemann Siemsen


Grupo Aje


Hapag & Lloyd


Heineken


Huawei Perú


Instituto de Ciencias y Humanidades


Universidad Peruana de Ciencias Aplicadas (UPC)


Universidad Privada del Norte (UPN)


Instituto Cibertec


Intercorp Management


Knop Laboratorios


Netflix


Oregon Foods


Pons IP


Procter & Gamble


Toyota Perú


LatinAlliance


Solgas


Laboratorios Siegfried


AFP Habitat


El Corte Inglés


Corporación Mara


Agencia Perú Producciones (Willax TV)


Principaux dossiers


  • Assisting SIKA, a speciality chemicals company with products in the construction market, with several criminal prosecutions for trade mark infringement.
  • Assisting Alicrop in all intellectual property matters related to its advertising campaigns.
  • Assisted the US-based company Derrick Corporation with a patent application before the Peruvian Patent and Trademark Office (INDECOPI) for a technology named method and apparatus for screening.

DS Casahierro Abogados

At DS Casahierro Abogados, the IP team advises on an array of matters such as trade mark registration, copyright infringement and patents, while working closely with the Peruvian trade mark and copyright offices. Their expertise extends to anti-counterfeiting initiatives and anti-piracy programmes. The department is jointly led by Javier Duany, who specialises in trade mark and patent infringements, while Jessica Ortiz focuses on anti-piracy and copyright matters. The team is further strengthened by associates Franco Guzman, Loana Huerta and Nataly Cespedes, who are actively involved in a range of IP-related cases in the practice.

Responsables de la pratique:

Javier Duany; Jessica Ortiz


Autres avocats clés:

Franco Guzman; Loana Huerta; Nataly Cespedes


Les références

‘They have extensive knowledge of the subject matter, trade mark registrations, appeals and they have always advised us in the best way.’

‘They are experienced in intellectual property, they resolve queries accurately and quickly, which is vital for a retail business.’ 

‘They are a very solid team.’ 

Principaux clients

Aditmaq Aditivos y Maquinarias


ADM Inca


AGP Peru


Anita Food


Apotex


Battilana Nutrición


Biosyntec


BKIP Limited


Bustamante Fabara


CorralRosales


CV of America


Emefin


Essilor Luxottica


Euphoria Perú


Faes Farma


Fitall Holding


Fitpass


Frutarom Perú


GP Pharm


Huinco Group


Ingenieria de Moda


Inversiones Kiyashi


Jauregui & Del Valle


Laboratorios Pisa


Meythaler & Zambrano


Montana


Nor Peruana de Telecomunicaciones


Novo Nordisk


Patuelli y Cia


QSI Peru


Quimica Sagal


Reprind


Servicios y Formulaciones Industriales – Serfi


Stellar Mining Peru


Synfiny Advisors Peru


Topsa Perú


Universidad Católica Santo Toribio de Mogrovejo (USAT)


Yuasa and Hará


Young Life


Principaux dossiers


  • Filed a utility model patent application for Universidad Católica Santo Toribio de Mogrovejo entitled “A rescue stretcher to reduce ergonomic risks for firefighters”, designed to improve efficiency and safety during rescue operations performed by the fire department.
  • Provided comprehensive legal and technical advice to Inmobiliaria Miraflores Peru for the registration of software related to an app designed to streamline the invoice collection process.
  • Advising together with our correspondents in Colombia, Bolivia, Ecuador, Paraguay and the Dominican Republic on the protection and regional administration of the Serfi Group trade marks.

Durand Abogados

Representing both domestic and international clients in the telecoms, mining and sports industries as well as others, the IP practice at Durand Abogados advises on a full spectrum of IP related matters such as patent litigation, IP litigation and appeals, trade marks and domain names. Juan Carlos Durand Grahammer heads the department and advises on complex litigations and management of IP rights as well as corporate IP-related matters. Christian Durand Grahammer heads the European and German desk and focuses on defending intellectual property rights in relation to trade marks. Associate Armando Pastor Vera represents clients in corporate and administrative IP matters.

Responsables de la pratique:

Juan Carlos Durand Grahammer


Autres avocats clés:

Christian Durand Grahammer; Armando Pastor Vera


Les références

‘They have a very good knowledge, provide clear and comprehensive advice, respond very quick and are reasonably priced.’

‘Christian Durand Grahammer is very quick and efficient, gives comprehensive and sound advice and leaves you with a clear picture of next steps.’

Principaux clients

Sony Electronics


Lenovo Limited


Hitachi


Oracle


Thyssenkrupp


Biontech SE


Lidl Stiftung & Co


Pharmalys Laboratories


Oakley


Luxottica


Opel Automobile


Andreas Stihl & Co.


Laboratoires Théa


Juniper Networks


Universal


Isdin


Principaux dossiers


  • Advised Biotronik SE & Co. in a successful opposition against Chilean word mark application “BIOTRONICA”.
  • Advised Jellycat Limited in successfully registering the AMUSABLES trade mark portfolio in Peru.
  • Advised 525 Rosario in the successful defence of  the Peruvian trade mark application “525 ROSARIO” against opposition filed by Levi Strauss.

Estudio Olaechea

At Estudio Olaechea, the IP practice advises its clients on both litigation and non-contentious matters related to patents, trade marks, and copyright areas; their reach and expertise extends to domain name matters and infringements. The group is experienced in representing various clients in pharmaceutical, food and beverages and tech sectors. Mónica Germany spearheads the department, offering counsel and representation for clients related to trade marks and patents, and she is supported by senior associate Cristina Fernandez, who is actively involved in cases and specialises in copyright law and infringements.

Responsables de la pratique:

Mónica Germany


Autres avocats clés:

Cristina Fernández


Principaux clients

Productos Minerva


Suol Innovations


Apitoria Pharma Private Limited


Eugia Pharma Specialties


Garmin Switzerland


Viña Tacama


Tumi Contratistas Mineros


Orizon


Tempo Livre


Principaux dossiers


  • Assisting Eugia Pharma with trade mark oppositions filed by Mega Lifesciences and Neolpharma Perú regarding the client’s pharmaceutical products.
  • Assisting Productos Minerva, a traditional coffee brand in a nullity action against the trade mark MINERVA FOOD related to an exporter of fresh meat and derivatives and its respective logo in class 29, as well as in oppositions against the same trade mark in classes 30 and 35.
  • Assisting Garmin Switzerland in a cancellation action brought by Xfusion Digital Technologies against the trade mark FUSION, registered in Peru in class 9.

Osterling Abogados

Representing and advising clients in the pharmaceuticals, telecoms and beauty industries, the IP group at Osterling Abogados has expertise in an array of IP issues, such as trade mark registration, intellectual property due diligence and patents among many others. The practice group is co-led by experienced partners Arturo Tello, who specialises in the handling and protection of trade mark and patent portfolios as well as copyrighting issues; and Ximena Souza-Ferreira, who focuses on domain names and patent issues. Associate Claudia Sánchez has expertise in anti-piracy matters and trade mark registration.

 

Responsables de la pratique:

Arturo Tello; Ximena Souza-Ferreira


Autres avocats clés:

Claudia Sanchez


Les références

‘Arturo Tello is really an expert in the field, with a fantastic time of response of requests, and a great attitude always.’

Principaux clients

Britt Brands Perú


Zacarias & Fernandez


Kilpatrick Townsend & Stockton


Mema Publishing


Maxval Group


Haleon


Firestoppers


Estudio Romano, Bonazzola & Asociados


Global Beauty


Brigard Castro


Dennemeyer


Agripac


Riot Games


Falconi Puig


K&L Gates


Kasznar Leonardo


Principaux dossiers


  • Represented Wenger in trade mark opposition.
  • Protected Prosegur’s trade mark in successful opposition action.
  • Represented Hugo Boss in infringement action in which precautionary measures, consisting of the seizure of 600 shirts.

Benites, Vargas & Ugaz

The intellectual property practice at Benites, Vargas & Ugaz represents public and private sector clients in trade marks, copyright, and patent matters, and the firm adopts an interdisciplinary approach by collaborating with the firm’s competition and advertising departments to offer comprehensive advice to their clients. Carlo Fabricio Sánchez Concha leads the department and has extensive knowledge in patents and trade marks; he is supported by associate Alexandra Espinoza, who specialises in copyright matters and is actively involved in a range of cases in the practice area.

Responsables de la pratique:

Carlo Fabricio Sánchez Concha


Autres avocats clés:

Alexandra Paola Espinoza


Les références

‘The practice has strong legal knowledge combined with knowledge of the sector in which the client operates.’

Principaux clients

IDAT


Universidad Tecnológica del Perú


Stop Parking


Administración de Empresas


Principaux dossiers


  • Representing IDAT in a copyright procedure aimed at defending the original elements of their ad, “MONSTRUO EN COMPUTACIÓN”.
  • Providing legal counsel to represent UTP in a trade mark and competition dispute concerning the acquisition of Google keywords and their use in various UTP advertisements.
  • Providing ongoing legal counsel on trade mark matters, including identifying registration contingencies, analysing potential actions against third parties using similar distinctive signs, and representing AESA in intellectual property disputes before the National Intellectual Property Authority.

CMS Grau

CMS Grau's IP practice represents domestic and international clients in the retail, aviation, automotive and financial sectors in a range of matters including trade mark and patent prosecution, opposition and cancellation actions, copyright and anti-counterfeiting actions. Maria Delia Oxley oversees the department and advises clients in various sectors in the protection and renewal of their intellectual property rights as well as the negotiation and execution of trade mark licence agreements. Associate Pedro Llerena advises clients in trade mark registrations and oppositions.

Responsables de la pratique:

María Delia Oxley


Autres avocats clés:

Pedro Llerena


Les références

‘The team is characterised by excellent client care. We are very pleased with our professional relationship with the intellectual property team, particularly in relation to trade mark matters.’

‘In the intellectual property area, the team is specialised in the field and provides accurate and timely advice’. 

‘The plus of the intellectual property partner, María Delia Oxley and associate Pedro Llerena is that they are very friendly and didactic in their explanations of the advice given on the subject matter.’

Principaux clients

Charles Taylor


Astara Peru Retail and South Pacific Motor Peru


Aero República -Wingo


CRP Radios


Inversiones en Recreación Deporte y Salud – Bodytech – CMS Rodriguez Azuero


Fitness Market – CMS Rodriguez Azuero-


Karün Europe Limited – CMS Carey y Allende


Unilever Andina Perú


Hipermercados Tottus


Saga Falabella


Banco Falabella Perú


Grupo Queirolo (Antigua Taberna Queirolo, Santiago Queirolo, Queirolo de Barbieri – Enotours)


Compañía Panameña de Aviación – Sucursal del Perú Copa Airlines


Compañía Real Holandesa de Aviación KLM


Societe Air France Sucursal en el Perú


Bioelements Peru


Ceramica Italia


Sociedad Peruana de Financiamiento (parte del Grupo BBVA)


Sociedad Peruana de Derecho Ambiental


Ciudandes


Siemens


Latam Peru


Nuna Terra


Cleaning Corp.


Cooperativa de Ahorro y Credito Abaco


Principaux dossiers


  • Advised Unilever Andina Perú on a copyright dispute regarding the use of artistic works in advertising, successfully negotiating a settlement to avoid litigation.
  • Advised Antigua Taberna Queirolo in enforcing its intellectual property rights against Bodega Queirolo, securing a ruling that prohibited the unauthorised use of the Queirolo name in restaurant services.
  • Advised Copa Airlines on the registration and protection of its trade mark portfolio in Peru, ensuring legal security for its brand in the region.

Estudio Colmenares

The IP department at Estudio Colmenares represents clients on an array of IP related matters such as trade mark registration, patents and advises on intellectual property rights.

Principaux dossiers


DLA Piper Perú

With a global outreach, the IP department at DLA Piper Perú advises domestic and international clients across various industries such as retail, tech and finance. The practice is well equipped to handle various IP related matter,s including patent registration, trade mark infringements and the management of trade mark portfolios. The experienced Ana Teresa Barreto leads the practice and has extensive experience in intellectual property law with a particular focus on patent and trade mark-related litigation. Senior associate Úrsula Aguilar is actively involved in cases across the practice and specialises in contentious trade mark issues and copyright matters.

Responsables de la pratique:

Ana Teresa Barreto


Autres avocats clés:

Úrsula Aguilar


Les références

‘The team at DLA Piper Peru is a team that lives up to its name, which is a guarantee of excellent service, state-of-the-art technological equipment and a focus on efficiency and transparency.’

‘Ana Teresa Barreto and Ursula Aguilar form an extraordinary team, providing services at the highest level.’ 

‘They are a very reliable and assertive team of professionals. They are very formal and reassuring.’ 

Principaux clients

indubasa s.a.


ecopacking clamshells s.a.


Pandora Jewelry


Fábrica de Cubiertos


Alphyn Biologics


Corporación Rico


Tawa Partners


Cial D&B Client Services Corp.


Establecimientos Inca


Principaux dossiers


Fernández-Dávila Abogados

At specialist boutique firm Fernández-Dávila Abogados, the IP group specialises in patents, trade marks, domain names and copyrights prosecution and litigation, particularly for clients in the pharmaceuticals sector. The practice is jointly led by partners: Carlos Fernández-Dávila Winkler and Ivette Luque Cárdenas, who focus on patents and trade mark prosecution in the life sciences sector; senior associate Neunlyn Marín Díaz, who specialises in industrial designs and copyright; and associate María del Rosario Zúñiga, who has experience advising on contentious and non-contentious IP matters. Associate Julisa Quiliche Chávez handles IP matters related to the pharmaceuticals sector.

Responsables de la pratique:

Carlos Fernández-Dávila Winkler; Ivette Luque Cárdenas; Neunlyn Marín Díaz; María del Rosario Zúñiga Parodi


Autres avocats clés:

Julisa Quiliche Chávez


Les références

‘Fernandez Davila’s team stands out for its extensive knowledge of the patent system in Peru, especially in the health (medical devices) and pharma areas.’

‘Fernandez Davila’s team is characterised by their individualised service to each client’s needs, with an in-depth knowledge of the industry. They are always available and close, with constant follow-up on issues.’

‘Carlos Fernandez-Davila is a capable and experienced lawyer who provides excellent service and advice.’

Principaux clients

Pfizer


Novartis Pharma and Novartis AG


Boehringer Ingelheim


Merck & Co


Bayer


Viatris


Eli Lilly and Company


Eisai R&D Management


AstraZeneca Perú


Merck Sharp & Dohme llc


Bird & Bird


Diageo


Croplife Latin America


Corteva Agriscience


Laboratorio Ballerina


Productos Sancela del Perú and Productos Familia del Perú


Sanulac Nutrición Perú


IFF Perú


Opella Healthcare Peru


Moderna International


Haleon Perú


Glaxosmithkline Perú


Principaux dossiers


Hernández & Cía

The IP team at Hernández & Cía is adept at handling trade mark prosecution and litigation, copyright cases, licensing and publicity rights. Following the departure of former practice head Enrique Cavero in August 2024, the firm has restructured the department, hiring principal associate Giancarlo Baella (as a partner) from Payet, Rey, Cauvi, Pérez Abogados the same month; his broad practice takes in competition, commercial and administrative law, as well as IP. Baella is supported by senior associate Carlos Holguín, who has extensive experience in copyright and patent matters (particularly those related to the education and mining sectors); and intermediate associate Adriana Garces (competition, IP and regulatory matters), a September 2024 arrival from Bullard Falla Ezcurra Abogados.

 

 

Responsables de la pratique:

Giancarlo Baella


Autres avocats clés:

Carlos Holguín


Les références

‘The team is distinguished by their in-depth knowledge of intellectual property issues. They offer strategic solutions tailored to the company’s needs and understand the way we work.’

‘Compared to other firms, the Hernández & Cía. team stands out notably in the way they treat their clients. Their way of providing information and training us on relevant issues is accessible, even to non-lawyers.’

‘Carlos Holguín is a senior associate in the area and stands out for his combination of technical knowledge, strategic focus and understanding of the business environment.’

Principaux clients

Class Complements (Crepier)


AgenciaPeru Producciones (Willax Television)


Procter & Gamble


Consorcio Futbol Peru


Distribuidora Puma NPeru LNG NSBA Telecommunications


Superdeporte Plus Peru


Polinplast NMG Conceptos – Enfokate NGlencore Peru


Eriez Flotation Division Peru NConsultoría y Asesoría Financiera – CONAFIN


Universidad Tecnológica del Perú YInterseguro NSPJ Peru


Marcobre NIPAE (Instituto Peruano de Administración de Empresas)


Principaux dossiers


  • Assisting Superdeporte (Marathon), a company in sports equipment, in addressing a trade mark dispute.
  • Represent M.G. Conceptos in a $1.6m lawsuit involving the Coca-Cola Company for copyright infringement in the unauthorised use of a proprietary photo booth design.

Fernandez & Vargas Abogados

Praised for their ‘clear, practical and timely advice’, Fernandez & Vargas Abogados offers intellectual property services encompassing copyrights, anticounterfeiting and trade mark prosecution, both nationally and internationally. The team is led by founding partner María Luz Vargas, whose professional trajectory spans over 15 years’ experience, in which she has been a go-to choice for an array of national and international clients for their IP needs. Another key contact is Luis Gonzalo Ramírez, who also leads the IP area; his areas of expertise include copyright, industrial property, consumer protection, advertising and unfair competition.

Responsables de la pratique:

María Luz Vargas


Les références

‘The team of lawyers of Estudio Fernández & Vargas Abogados has a vast knowledge of intellectual property issues, as well as good relations with other law firms and agents working with them at an international level, which is advantageous to centralise the handling of trade marks in several countries.’

‘The biggest differential of this firm’s lawyers is their strategic approach and their commitment to the comprehensive protection of our brands. They not only react to potential conflicts, but act proactively, anticipating risks and providing agile and effective solutions.’

‘The firm stands out for its exceptional responsiveness and problem-solving capabilities. Their ability to provide clear, practical and timely advice ensures that clients receive efficient legal solutions without unnecessary delays.’

Principaux clients

The Coca-Cola Company


Corporacion Inca Kola Peru


Princess Yachts


Costa


Uhtco Corporation


Jacuzzi


Puratos


Gibson Brands


Marshall Amplification


Asociacion Museo de Arte de Lima – Mali


Organización Terpel


Verdum Peru


Estudio Zeen


Crosland Servicios Administrativos


Promotores Electricos


The Superfood Company


Nutricion Digital


Daniel Gianoni


Alina Canziani


Principaux dossiers


  • Defended Coca-Cola against dilution due to several trade mark applications filed by third parties from business sectors different from the beverages sector.
  • Defended Inca Kola Peru against trade mark applications that include Inca-related graphical elements that would resemble to those found in labels of INCA KOLA products.
  • Assisted Verdum Peru with the expansion of its trade mark portfolio in the United States and Asian regions.

MCG Law Firm

Praised by clients for its team of ‘experienced professionals’ with a strong reputation in the industry, law boutique MCG Law Firm was formed in October 2022 by partners Jean-Carlo Costa and Ray Meloni, with Dafne Ramos joining in March 2023. Serving a range of local and international clients, the team is well-equipped to assist clients on matters encompassing patents, copyright, anti-counterfeiting, unfair competition and related litigation, among other pertinent IP matters.

Responsables de la pratique:

Jean-Carlo Costa; Ray Meloni; Dafne Ramos


Les références

‘The MCG LAW FIRM team is highly respected in the industry, characterised by quick and effective solutions to client requirements. They are highly effective in achieving results, which stems from their extensive knowledge of the local market and institutions.’ 

‘Dafne Ramos is a lawyer with an excellent command of the subject matter, exceptional knowledge of the local system and a great aptitude for finding the most efficient solutions to the client’s needs.’ 

‘It is a team of professionals who offer excellent services in Peru. They all have great expertise in the field and an impeccable track record.’ 

Principaux clients

Anheuser-Busch InBev


Alicorp


Laive


Empresa Editora El Comercio


Consorcio Minero Horizonte


Wan Xin Group


Austral Group


Cerámicos Peruanos


IQMEH


Inversiones Jocema


Food Compliance International


Necomplus


Administradora Jockey Plaza Shopping Center


Principaux dossiers


  • Undertook a series of investigations for Alicorp that resulted in the raiding of laboratories counterfeiting the client’s products.
  • Defended Wan Xin Group against an administrative claim filed by Honda for the alleged unauthorised use of its industrial design; secured a favourable ruling in the first instance of the judicial court.
  • Obtained precautionary measures to stop the import of beers with the Cuzqueña trade mark into Peru from Chile; case is pending resolution.

Valencia IP Lawyers

IP-specialist firm Valencia IP Lawyers advises a range of national and international clients on the full gamut of intellectual property matters, including registration and protection of trade marks, copyrights, patents, industrial designs, piracy, unfair competition, in addition to related litigation. The firm is headed by senior partner Juber Valencia, whose more than 50 years of experience allows him to expertly assist clients with litigation in administrative and judicial proceedings before the relevant authorities. At the associate level, Giovana Palacios is the go-to lawyer for patent and industrial design matters; she is also noted for her consultancy on unfair competition and regulatory issues, in addition to her advice on proceedings before INDECOPI. Associate Teresa Cabrera leads the firm’s trade mark practice, and receives plaudits for her management of contentious mandates (oppositions, nullities, cancellations) and administrative procedures before INDECOPI.

Responsables de la pratique:

Juber Valencia


Autres avocats clés:

Giovana Palacios; Teresa Cabrera


Principaux dossiers


  • Advised AB Enzymes on an administrative proceeding before INDECOPI to reverse its decision to reject a divisional application filed by the client.
  • Representing Advanced Drainage Systems in various patent and industrial design matters in Peru, including filing, prosecution and maintenance.
  • Assisted the New Zealand Institute for Plant and Food Research in Peru with managing the formal surrender of plant variety rights for the RH11 variety.