Debevoise & Plimpton LLP is a recognized authority in advertising and marketing litigation matters, offering comprehensive services to major clients. The practice has particular expertise in defending advertisements before regulators and handling false advertising disputes before the FTC, FDA, and the NAD. Additionally, it is accomplished in prosecuting and defending against requests for preliminary injunctions. Headed by David Bernstein who is based between New York and San Francisco, the team represents an impressive client base from a wide range of industries including consumer goods, cosmetics, and financial institutions. Bernstein has extensive experience in IP claims and trademark cases. He is an extremely active presence in the firm, often leading in high-profile matters. New York-based Megan Bannigan and Jared Kagan also play key roles in the group, providing deep knowledge of trademark, copyright, false advertising, and contract disputes cases. Bannigan has notably testified as an expert before the United States Senate Judiciary Intellectual Property Subcommittee on the issue of fraudulent trademarks. In Washington DC, Paul Rubin has substantial experience aiding clients through FTC investigations, NAD disputes, and Lanham Act cases.

Kirkland & Ellis LLP offers a robust advertising and marketing litigation offering, covering investigation defense, representation in false and misleading advertising claims, and defending competitive advertising matters. The practice is particularly adept at handling IP disputes and its expertise makes it a go-to firm for high-profile clients across sectors. Chicago-based Ross Weisman has expertise in all aspects of advertising and promotion law but is particularly regarded for his vast experience defending and challenging Lanham Act cases in federal court, as well as representing clients before the NAD and NARB. Also based in Chicago is Robin McCue who focuses on IP litigation, and more specifically, trademark and false advertising litigation. She has substantial courtroom experience bringing and defending matters before the NAD. Other key members of the team include Gregg LoCascio and Richard Cunningham, both of whom are based in Washington DC – LoCascio is recognized for his IP work, in which he is regularly involved in trial cases and preliminary injunctions, while Cunningham concentrates on antitrust and consumer protection law, often securing clearance for deals from the FTC and DOJ. Robyn Bladow, based in Los Angeles, is noted for defending class actions and false advertising claims. In between Dallas and Washington DC, Olivia Adendorff is an active member of the group and has amassed experience in FTC investigations, private antitrust litigation, and class actions. Allison Buchner, based in Los Angeles, brings to the team trademark and copyright expertise, and has represented clients before federal and state courts nationwide. She is noted for aiding clients ‘through complex issues with professionalism and care.’

Herbert Smith Freehills Kramer specializes in Lanham Act disputes, handling NAD and NARB cases, and continues to represent high-profile clients in nationwide class actions, most notably representing The Proctor & Gamble Company on a case brought against it by the Charleston Water System regarding the marketing of flushable wipes. In addition, the New York-based practice offers comprehensive advisory services including preventative advice, providing clearance for advertising copy, and advising in connection with compliance according to state, federal, and industry regulations. Department chair Norman C. Simon has extensive experience as a trial lawyer and represents clients before the NARB and the NAD. He is particularly recognized for his involvement acting as a lead representative for distinguished pharmaceutical companies. Eileen M. Patt has deep expertise representing brands in false advertising disputes, and also offers advisory services to clients. Practice associates Irene Weintraub, Harry P. Morgenthau, Ryan Gander, and Boaz I. Cohen are notable names in the group, often acting as key team members on significant advertising litigation matters.

Patterson Belknap Webb & Tyler LLP handles a range of advertising and marketing litigation matters including class actions and ESG cases, and represents high-profile clients from various industries such as food and beverages, telecommunications, and household consumer goods. The practice is particularly active in Lanham Act false advertising disputes and misrepresentation matters. Heading the team is Steven Zalesin who is recognized for his extensive experience as a trial lawyer and his expertise in false advertising claims and IP issues. The group also benefits from the knowledge of Jane Metcalf who concentrates on commercial litigation, specifically focusing on false advertising claims, IP matters, class action defense, and litigation involving FDA-regulated products. Joshua Kipnees is another notable name in the firm for his work on false advertising litigation and internal investigations. All individuals mentioned are based in New York.

Kelley Drye & Warren LLP’s advertising and marketing practice has extensive experience defending clients from a range of industries in consumer class actions, Lanham Act false advertising disputes, FTC motions, and NAD challenges. The group is led by New Jersey-based Lauri Mazzuchetti and Washington DC-based John Villafranco. Mazzuchetti has a particular focus on Lanham Act false advertising suits and false advertising class actions, while Villafranco concentrates on advertising and marketing practices. In New Jersey, Jeff Castello primarily represents clients from the food and beverage sector, handling false advertising and class action claims. He also has experience in privacy matters, defending clients accused of violating the Telephone Consumer Protection Act and the California Invasion of Privacy Act. Jaclyn Metzinger, based in New York, is active in consumer class actions, false advertising claims, and employment matters. Kate White is a new addition to the team, joining as a partner in 2023 after moving from the FTC.

Morrison Foerster has a national focus and offers comprehensive litigation services to a range of clients, predominantly from the technology and life sciences, consumer products, and food and beverage sectors. The group is well-versed in representing clients in false and deceptive advertising disputes under the Lanham Act and California’s Advertising Law. Leading the team is Erin Bosman who is based in San Diego. Other key team members include Tiffany Cheung and Alexis Amezcua, who are based in San Francisco, and Los Angeles-based Purvi Patel. Cheung has extensive experience defending high-profile clients in class action matters, while Amezcua focuses on representing clients in consumer class actions. Patel is recognized for her work on privacy matters, particularly cases involving the collection, use, and disclosure of personal information. She has particular expertise in California privacy laws, which makes her adept at representing companies in enforcement matters brought by the California Attorney General. Claudia Vetesi, based in San Francisco, concentrates on compliance matters for her clients in the food and beverage industry.

Venable LLP provides comprehensive advertising litigation services to a notable client base of US national advertisers and other industry corporations, offering representation in class actions, Lanham Act disputes, and regulatory litigation. The group has an FDA practice that supports the firm’s specialty in acting for the food and beverage sector. Group chair, Roger Colaizzi, based in Washington DC, stands out for his trial experience in cases relating to false advertising claims, FTC and CFPB regulatory matters, and IP matters. San Francisco-based Angel Garganta  has been recognized for his experience in class actions relating to food advertising and packaging. Daniel S. Silverman, based in Los Angeles, specializes in ‘slack fill’ cases and Lanham Act false advertising disputes. Heading IP litigation, New York-based Marcella Ballard is highly respected for her work on branding cases and is involved in international arbitration. Ari Rothman, who is based between Washington DC and Los Angeles, is noted for his national work on TCPA matters, litigating FTC lawsuits, and has represented clients in high-stake cases.

Weil, Gotshal & Manges LLP specializes in litigation involving Lanham Act disputes and consumer false advertising claims, while also remaining active in advising on regulatory investigations. The group represents strong clients from a range of sectors including technology, food and beverages, and consumer products. Areas of recent growth include matters pertaining to sustainability and consumer protection claims. Heading the team is Randi Singer, based between New York and Silicon Valley. She has extensive experience in advertising, marketing, trademark, and IP disputes, but maintains particular expertise in Lanham Act false advertising matters. In Washington DC, Drew Tulumello is recognized for his work in commercial litigation, often representing the food and beverages sector. David Singh, based in Silicon Valley, notably leads the firm’s national class action practice and represents impressive clients. Additionally, Washington DC-based Arianna Scavetti is an asset to the team and is frequently involved in false and misleading advertising class actions.

Winston & Strawn LLP specializes in representing the food and beverage sector in high-stakes and highly visible matters ranging from consumer class actions to Lanham Act false advertising matters. Co-headed by Chicago-based Ronald Rothstein and Los Angeles-based Gayle Jenkins, the group offers comprehensive advertising and commercial litigation services including class action counsel, representation before the FDA, and appealing advertising challenges before the NAD and the NARB. Rothstein concentrates on consumer class actions, false advertising litigation matters, and advertising challenges, while Jenkins handles the full range of commercial litigation matters ranging from RICO to unfair business practices. Amanda Groves, based in Los Angeles, focuses on commercial litigation particularly relating to labelling and advertising cases. In Los Angeles, Shawn Obi specializes in matters involving financial services as well as consumer products and food and beverage companies. The team also benefits from the expertise of Miami-based Jared Kessler and Chicago-based Sean Suber who have experience representing clients from the food and beverage sector in consumer class actions.

Class action litigation is a core strength of Crowell & Moring LLP, with the team representing a variety of clients in class actions relating to consumer fraud, false labelling, and false advertising. David Ervin leads the practice from Washington DC and New York, respectively. Ervin is recognized for his focus on the convergence of advertising and IP, working on advertising and brand protection, alongside trademark litigation. Melton has particular expertise in defending consumer goods and services companies in investigations and enforcement matters prompted by the FTC and other regulatory bodies. She is well versed in advertising and brand protection, as well as initiating and defending false advertising disputes initiated by the NAD. In Denver, the group benefits from the experience of Meshach Rhoades who is adept at handling class actions and commercial cases involving regulatory bodies such as the FDA, FTC, DOA, and European Union regulators. In Chicago, Jason Stiehl is another notable name for his frequent representation of the food and beverage industry and consumer product companies in class actions.

Representing clients before the FTC and NAD, the advertising litigation group at Frankfurt Kurnit Klein & Selz PC is adept at handling matters involving native advertising, disclosures, and green marketing. The team also has experience dealing with IP litigation, ranging from trademark cases to trade secrets. Leading the practice is Terri Seligman who has broad advertising expertise. She regularly acts before the NAD, representing both advertisers and challengers in competitive advertising disputes, and represents companies in disputes and regulatory matters before broadcast networks as well as state and local enforcement agencies. Kimberly Maynard is another notable name, and she is well-regarded for her work on IP matters. She has experience representing clients from a variety of industries such as technology, fashion, and finance. The group also benefits from the expertise of Jordyn Milewski who is recognized for handling advertising dispute resolution for a diverse client base, as well as representing advertisers and challengers before the NAD. All lawyers mentioned are based in New York.

Offering representation before the NAD and the FTC, as well as in matters pertaining to comparative and false advertising disputes, Katten‘s advertising, marketing, and promotions practice is led by Washington DC-based Christopher Cole. The group sits within the intellectual property department, which is led by Deepro Mukerjee . The team is equipped to handle a range of litigation matters and holds deep experience representing clients in Lanham Act cases, consumer class actions, and IP matters. Cole has broad expertise including intellectual property disputes, false advertising cases under the Lanham Act, and enforcement actions. Other notable names in the team are Kristin Achterhof and Michael R. Justus, who are based in Chicago and Washington DC, respectively. Achterhof is recognized for her work on trademark and copyright claims, while Justus is noted for representing clients in Lanham Act cases as well as NAD and FTC disputes. Terence Ross, who is based in Washington DC, is well-regarded for handling IP matters such as unfair competition lawsuits.

Loeb & Loeb LLP specializes in representing clients before the NAD in challenges pertaining to comparative claims, environmental claims, native advertising, and product packaging claims to name a few. Additionally, it is involved in NARB disputes, Lanham Act false advertising claims, class actions, and IP disputes. The New York-based team is chaired by David Mallen and Chicago-based Thomas Jirgal. Mallen’s former position as deputy director of the NAD gives him extensive expertise in defending and challenging claims before the NAD, NARD, and other regulatory authorities. Jirgal has substantial experience representing clients from a range of industries in matters including false advertising, antitrust, and unfair competition. Elizabeth O’Neill is a notable name in the group for her focus on claim substantiation issues as well as defending and challenging claims before the NAD.