Davis+Gilbert LLP excels in assisting clients with brand protection, digital advertising, AI, traditional advertising, and a wide range of transactional and regulatory matters. It is a go-to firm for complex advertising and marketing law matters, advising multinational brands, digital platforms, advertising agencies, and content creators. The practice is co-led by New York-based advertising and marketing specialist Ronald Urbach , who is known for his prowess in advertising, marketing and promotions, and for advising on governmental, regulatory, competitor, and consumer-related issues. Allison Fitzpatrick is sought after for her expertise in social media, native advertising, and influencer marketing, while Aaron Taylor is noted for advising clients on National Advertising Division (NAD) challenges. Retailers seek out Paavana Kumar for advice on dark patterns, junk fees, endorsements, and other key issues. Louis DiLorenzo centers his practice on highly regulated industries such as cannabis and crypto, and Alexa Meera Singh assists on telemarketing, food and drug labeling and marketing, as well as green claims.

Advertising and marking specialists, Frankfurt Kurnit Klein & Selz PC stands out for its expertise covering the full gamut of advertising and marketing matters. The team assists clients with advertising production and clearance issues, network clearance, and regulatory compliance for advertising claims at State and Federal level, as well as reviewing promotions, sweepstakes, and other incentive programs. The firm advises multinational brands and often acts as special advertising counsel to agencies. The firm is also adept at advising on AdTech issues, sponsorships, talent and influencer agreements, and advertising disclosures. The New York team is spearheaded by Jason Howell and Brian Murphy, both noted as experts in advertising issues. Terri Seligman is a key team member of the team, guiding clients through matters before the NAD and advising on a slew of regulatory issues. Candice Kersh brings well-rounded sector knowledge, advising on IP issues, AI and its intersection with advertising, as well as media and advertising agreements. Sponsorship deals and marketing campaigns are handled by Christopher Chase , while Jeffrey Greenbaum is well-respected for his longstanding expertise in advertising regulations and issues.

Loeb & Loeb LLP is known as a ‘leader of marketing law’, advising global consumer brands, entertainment and media companies, media agencies, and notable individuals on advertising and marketing issues. The firm is well versed in matters involving a blend of brand marketing, IP, privacy law, and technology. It is regularly sought out for its expertise in advertising and marketing campaigns, partnership agreements, celebrity and brand collaborations, as well as marketing transactions. Melanie Howard sits in Los Angeles, and leads the luxury brands group, focusing on a mix of IP issues and commercial transactions. In Chicago, Brian Heidelberger co-chairs the advertising, marketing  and promotions practice with Libby O’Neill. Heidelberger’s clients consist of global brands, sports and entertainment companies, influencers, and creators. He advises them on a range of issues from the use of AI in advertising and content creation, promotional matters such as structuring sweepstakes, advertising clearance, sponsorship rights as well as media buying and AdTech deals. O’Neill is the go-to advisor for advertising claim substantiation, promotions, and influencer marketing. Other key team members include Seth Rose in Chicago, who excels in drafting and negotiating marketing partnerships and media deals, and Kenneth Florin and James Taylor in New York, who both excel in a range of advertising law issues.

DLA Piper LLP (US)‘s advertising group is led out of Los Angeles by Benjamin Ryan Mulcahy, who is a go-to lawyer for sports sponsorship deals. He excels in entertainment marketing deals as well as commercial agreements for the sports sector. The team also advises on branded entertainment and subscription-based streaming. The group's clientele includes professional sports teams, athletes, influencers, celebrities, brands, streaming platforms, and retailers. The New York team, consisting of Stacy Marcus and Michael Isselin, focuses on celebrity endorsements, and influencer and talent agreements. Isselin also advises agencies and advertisers on sports marketing matters. James Stewart aids clients with a wide array of advertising issues including student athletes and influencer agreements, sweepstakes, advertising agreements, and sponsorship agreements.

Known for its work in the advertising sector, Manatt, Phelps & Phillips, LLP represents clients in advertising campaigns, sweepstakes, proceedings before the NAD, and FTC investigations. The firm has experience advising clients in the retail, healthcare, technology, automotive, manufacturing, and media sectors. Jesse Brody, based in Los Angeles, is knowledgeable in advertising regulatory and transactional matters, often guiding clients through the full lifecycle of marketing campaigns. In New York, Po Yi excels in handling commercial transactions in the advertising sector as well as advertising compliance. Bezalel Stern is the go-to for matters before the FTC and the NAD, representing telecoms, technology, food and beverage, and digital media clients from Washington, D.C. Practice head Christine Reilly leads the consumer protection and advertising practice from Los Angeles.

Reed Smith LLP

Venable LLP‘s advertising and marketing practice has deep-seated expertise in handling a broad range of advertising mandates, from matters involving the FTC and investigations to the use of AI in advertising, ethical concerns, and subscription services. The team is adept at handling regulatory issues involving packaging and labelling, contests and health claims, as well as brand protection. Clients of the firm include consumer goods brands, retailers, telecoms companies, broadcasters, and financial services entities. Leonard Gordon spearheads the New York team and is the go-to lawyer for regulatory compliance, FTC investigations, and investigations before other regulatory authorities. Melissa Landau Steinman is noted for her work on advertising products and services, including promotions and online gaming. She sits in Washington, D.C., alongside Shahin O. Rothermel, who focuses on issues before the NAD.

Crowell & Moring LLP

Crowell & Moring LLP

Clients seek out Kelley Drye & Warren LLP for its experience in handling complex regulatory investigations and transactions in the advertising and marketing sector. The firm has advised clients from numerous sectors, including retail, technology, and consumer products, on advertising law issues. The team also works closely with its data privacy practice to advise on advertising matters involving consumer protection. Other key areas of work include advertising agency contracts, marketing campaigns, and endorsement deals. Team lead Donnelly McDowell specializes in the intersection of advertising and consumer protection law, handling compliance issues and transactions. John Villafranco and Christie Grymes Thompson are both well versed in FTC investigations. The team is based in Washington, D.C.

The advertising, marketing and promotions group at Olshan Frome Wolosky LLP leverages its knowledge across a wide array of media sectors to advise on transactional and regulatory advertising law issues. The team is experienced in handling regulatory investigations, including those before the FTC, and advises on marketing initiatives as well as corporate due diligence. Key focus areas of the group include sweepstakes and contest law, advertising clearance, health claims, advertising transactions, and digital marketing law. Andrew Lustigman leads the New York team and has longstanding expertise in structuring sweepstakes, developing social media programs and marketing campaigns, and advising on advertising clearance issues.