Based in New York, Davis+Gilbert LLP has longstanding expertise in the advertising industry and continues to grow and adapt to new developments in the space such as generative AI and use of dark patterns. The team often advises on emerging areas that do not yet have clear legal frameworks, utilising its years of industry experience to guide clients. Ronald Urbach co-heads the advertising and marketing practice alongside Richard Eisert. Urbach is a seasoned expert in advertising, marketing and promotions, being the go-to for international companies, agencies and brands. Howard Weingrad advises clients on potential issues arising from production through to launch, Allison Fitzpatrick excels in digital media matters and Aaron Taylor assists clients with developing advertising campaigns and defending false advertising issues. Paavana Kumar is an authority on dark pattern issues, while newly promoted partner Louis DiLorenzo advises a mix of independent agencies and global brands on false advertising and IP. Also noted is Alexa Meera Singh who assists with advertising proceedings and Samantha Rothaus who focuses on AI-related projects.

Loeb & Loeb LLP‘s advanced media and technology team is led out of New York by James Taylor who specialises in advising on adtech and technology-enabled transactions as well as media-related agreements. Melanie Howard, Amir Azaran and Brian Heidelberger all co-chair the group alongside Taylor. In Los Angeles, Howard leads the IP protection and luxury brand teams, advising brands on advertising issues and brand protection, exploitation and enforcement. Chicago-based Heidelberger centers his practice on advertising, promotions, privacy and digital marketing issues. Advertising expert Kenneth Florin is well-versed in emerging media, advertising and promotion laws and sits in New York, while Seth Rose resides in Chicago and assists brands with marketing campaigns and initiatives. Nerissa Coyle McGinn is the go-to for NFT and metaverse issues and sits in Chicago. The firm utilizes a cross-functional approach to advertising and marketing matters advises global brands, major media and entertainment companies, sports teams, celebrities and advertising agencies.

DLA Piper LLP (US)'s media sport and entertainment group centers its advertising practice around representing sports teams, consumer brands, film studios, TV networks, streaming platforms and retailers in marketing, advertising and promotion matters. Structuring and negotiating media planning and buying agreements, structuring global sponsorship agreements across a wide number of professional sports in the US as well as endorsement agreements are all key pillars of the practice. Practice head Benjamin Ryan Mulcahy sits in Los Angeles and excels in representing clients in global sports sponsorship deals. The team was bolstered by the arrival of New York-based Stacy Marcus and Michael Isselin from Reed Smith LLP in June 2024. Marcus and Isselin are both knowledgeable on celebrity endorsements, influencer and talent agreements. James Stewart advises on a mix of celebrity endorsements, student athlete and influencer contracts and sponsorship agreements from Washington DC.

The advertising, marketing and public relations group at Frankfurt Kurnit Klein & Selz PC is co-chaired from New York by advertising experts Jason Howell and Brian Murphy. Transactional advertising matters are where the firm shine, assisting with advertising production and clearance, sponsorships, joint promotions, talent and licensing agreements. Other key areas of the practice include regulatory compliance, adtech legal issues and blockchain-based technology projects. Managing partner Jeffrey Greenbaum is noted for his expertise in representing advertisers, advertising agencies and social media platforms in advertising issues. Murphy advises companies on developing advertising material, Candice Kersh advises a myriad of advertising agencies and agency holding companies and Christopher Chase focuses on rights clearance and regulatory issues. Seligman handles a mix of transactional and regulatory matters, while Taylor is noted for her expertise in blockchain and emerging technologies. Terri Seligman and Hannah Taylor are also recommended. Holly Melton joined from Crowell & Moring LLP in May 2025.

Manatt, Phelps & Phillips, LLP‘s advertising, marketing and media group is led from Los Angeles by consumer protection specialist Christine Reilly. The firm serves large domestic and multinational corporations as advertising counsel, often assisting clients with regulatory compliance advice. Jesse Brody is the go-to for advertising expertise in Los Angeles, assisting with regulatory and transactional issues as well as current areas of interest such as AI, hidden charges and recurring subscriptions. In New York, Po Yi focuses on advising retail companies and consumer brands on advertising compliance, while Jeffrey Edelstein is well-versed in reviews of advertising and obtaining media clearance.

Reed Smith LLP is well-versed in handling cross-border and international advertising and marketing campaigns for domestic and global clients. Industries the team typically serves includes aviation, food retailers, automotive and social networks. Keri Bruce leads the team from New York and specializes in advertising, branded entertainment and IP. She is mandated by brands to represent them in media and advertising agency agreements and to advise on adtech issues. Washington DC-based John Feldman is well-versed in a range of advertising and promotion matters such as sweepstakes. While in Chicago, Jason Gordon handles a mix of clients including major brands, advertising agencies and media companies, while Robert Newman is well-equipped to advise on privacy and marketing regulatory compliance. Stacy Marcus and Michael Isselin both left the firm in 2024. Douglas Wood also retired from practice.

Venable LLP advises a range of clients from advertising companies to media, automotive, retail, fintech and healthcare corporations. The practice is well-equipped to assist with a slew of advertising regulation, including advising on newer issues such as web3, the metaverse and AI. Practice head Leonard Gordon leads the team from New York and is an expert in advertising regulation including government investigations and litigation. In Washington DC, Stuart Ingis leads on privacy issues involved in advertising matters, Melissa Steinman is the go-to for promotions and online gaming knowledge and Ellen Berge focuses on regulatory compliance issues related to digital advertising.

The advertising and marketing law practice group at Kelley Drye & Warren LLP is based in Washington DC and is comprised of advertising and consumer law specialists. The team handles both regulatory and transactional work, assisting clients with issues such as drafting and negotiating agency agreements, deceptive advertising problems alongside health and safety claims. Donnelly McDowell chairs the group and is well-versed in consumer protection law including expertise in consumer finance, automatic renewal and negative option laws and e-commerce transactions.

Olshan Frome Wolosky LLP‘s advertising, marketing and promotions practice is sought out by clients for its expertise in sweepstakes and contest law as well as regulatory investigations. The firm often assists clients with advertising clearance matters, transactional issues and health claims. Practice head Andrew Lustigman sits in New York and represents marketers, advertisers, agencies and suppliers with advertising and promotional matters. He is well-versed in FDA regulatory requirements for key issues such as health claims, labelling and distribution of health-related products. Also based in New York, Morgan Spina assists with structuring of sweepstakes and games of skill as well as advertising clearance.