Noted for its ‘vast technological and legal knowledge’, Finnegan, Henderson, Farabow, Garrett & Dunner LLP provides its esteemed global clients with a full service offering which spans a plethora of complex selection, clearance, portfolio management and licensing matters, routinely operating within the industries of entertainment, financial services, pharma and consumer products. Three highly experienced practitioners spearhead the firm’s non-contentious trademark offering: Naresh Kilaru, who possesses a wealth of experience in relation to brand protection and enforcement, managing partner Erika Harmon Arner and firm chair Anand Sharma. Notable practitioner Danny Awdeh utilises his commercial and legal skillset to operate for some household name clients on a domestic and international scale, with B. Brett Heavner a particularly strong choice for pharma companies, medical device manufacturers and food product companies. Douglas Rettew is a force to be reckoned with in the sports sector, and Mark Sommers excels across a multitude of non-contentious issues, from trademark clearance to rights of publicity. Boston’s Laura Johnson handles a litany of automotive, machinery, medical products and music trademark mandates, with Palo Alto’s Morgan E. Smith bolstering the practice with her strategic enforcement counseling work. All other listed attorneys are based in Washington DC.

Receiving high praise for its ‘world class service and resources’, Washington DC boutique Kelly IP LLP capitalizes on its extensive bench strength to act for a consortium of high-profile tech, pharma and entertainment clients in relation to a litany of multi-faceted non-contentious issues. David Kelly is a tour-de-force across the transport, media, sports and tech sector areas, while Lynn Jordan frequently handles matters pertaining to the adoption and use of trademarks, alongside the interplay between trademark law and the First Amendment. Linda McLeod is reputed for her strategic skillset within the trademark arena, and Stephanie Bald pairs her extensive experience with her knowledge in global trademark portfolios and enforcement programs to advise notable brands. Kelu Sullivan is well regarded for her work in relation to cutting-edge tech, and is more than capable of handling protection, licensing and enforcement strategies. Another name to note is A.J. Schumacher, who is well-geared to handle global domain name acquisition strategies.

Routinely immersed across the sectors of consumer products, tech and retail, among others, 'forward thinking' Kilpatrick Townsend & Stockton’s multi-faceted practice is comprised of elements of selection, international portfolio management and social media counseling. The team is praised for its ‘practical, business-oriented advice’. The practice is jointly led by Atlanta’s Charles Hooker and Alicia Jones, the latter notably exceling in the strategic management of large global trademark portfolios, San Francisco’s Anthony Malutta, who is highly accomplished in relation to the acquisition, use and enforcement of rights, and Walnut Creek’s Gwen Peterson, who holds a strong grounding in a plethora of issues, from license and asset transfer agreements to merchandising and software development agreements. In Atlanta, Jennifer Arkowitz principally hones in on the entertainment industry, while in New York, Jason Vogel is highly active across tech, film and financial services sectors, among others. Winston-Salem based Laura Miller is another name to note in the practice.

Demonstrating considerable prowess across the sectors of tech, media, fashion and hotel industries, ArentFox Schiff draws upon its extensive advisory, strategic and licensing capabilities to operate for stellar clients such as Ferrari, Tesla and Buzzfeed. Washington DC’s Anthony Lupo, an expert practitioner within the entertainment, fashion and tech sectors, and Christopher Norton, who excels in relation to sizeable international trademark portfolios, jointly lead the practice. Other names to note from Washington DC include Cristina Carvalho, who frequently handles matters pertaining to tech, commercial and licensing, and Ricardo Fischer, who possesses significant knowledge in relation to international distribution and market entry counseling. In New York, Michelle Marsh is routinely entrusted by sizeable brands with multi-jurisdictional IP issues and Elizabeth Cohen displays a unique skillset in regard to footwear and sneaker product design law as well as footwear technology.

Providing its clients with a comprehensive non-contentious offering that spans clearance portfolio management and domain name issues, to name a few, New York boutique Cowan, Liebowitz & Latman, PC continues to impress on a domestic and international scale across sectors such as tech, fashion, sports and beverage industries. Deborah Squiers heads up the group with her substantial expertise in international portfolio mandates and enforcement work for household name brands. Joel Karni Schmidt is well-versed across a plethora of trademark clearance, filing strategies and brand acquisitions, while Kieran Doyle is a strong choice for a host of skincare companies, publishers and sports marketing corporations. Meichelle MacGregor handles a myriad trademark, licensing, domain names and e-commerce, with Robert English being frequently relied upon by clients operating in the sectors of advertising, beauty and apparel. Mary Kevlin possesses a wealth of experience in international filing programs, and Reema Pangarkar has a strong grounding in trademark clearance and maintenance. Jeffrey Chery is also recommended.

Counting names such as Dr. Seuss Enterprises and Hyatt Hotels Corporation among its key client roster, DLA Piper LLP (US) is highly experienced in relation to global portfolio management, licensing and anti-counterfeiting matters. Tamar Duvdevani steers the practice from New York, while in Chicago, Keith Medansky frequently handles matters pertaining to trademark prosecution, licensing and strategy development and is a strong choice for representing educational institutions. Also in Chicago is Michael Geller, who possesses extensive experience in advising multinational brands and international celebrities, with Gina Durham contributing her knowledge of trademark issues arising from the tech, media and retail sectors. San Francisco’s Heather Dunn handles a diverse multitude of brand development, protection and enforcement. Over in Washington DC, Sigrid Neilson draws upon her media and entertainment experience to handle digital music licensing and portfolio management for sizeable brands.

Highly capable on both the domestic and international scale, ‘amazing’ New York boutique firm Fross Zelnick Lehrman & Zissu, P.C. employs its wealth of experience in managing creative assets to handle trademark issues arising from the sectors of entertainment, consumer products and tech, among others. Experienced strategist Tamar Niv Bessinger is active across personal care products, beauty and entertainment sectors, while Charles Weigell demonstrates significant capabilities in relation to 3D marks, design searching and trademark clearance, and is regularly engaged by fashion and fragrance clients. Allison Strickland Ricketts bolsters the practice with her significant prosecution capabilities as well as trademark clearance searches. Maritza Schaeffer deploys her conventional and non-conventional trademark expertise for a litany of notable clients. Todd Martin and Nicole Tenore are also recommended.

Notably experienced in handling brand and creative asset work, Haynes and Boone, L.L.P. fields a wide-ranging practice that encompasses merchandising, co-branding agreements and enforcement strategies. Practice head Tiffany Ferris, who splits her time between Dallas and New York, demonstrates prowess across the full variety of a brand’s lifecycle. Other key names to note in Dallas include Purvi Patel Albers, who handles social media counseling, non-traditional trademark issues and internet enforcement, Jeffrey Becker, an expert on the tech side, and David Bell, who frequently oversees global brand growth and counsels creative sector operatives. In New York, 'strategically brilliant' Erin Hennessy is routinely entrusted by a multitude of sports, media, publishing and tech clients, while Joseph Lawlor is highly skilled in managing advertising and social media issues for telecoms, pharma and fintech clients.

Recommended for being ‘very knowledgeable’, Loeb & Loeb LLP leverages its wealth of experience in handling brand growth, strategic solutions and the implementation of various agreements in the trademark sphere to operate for a plethora of sports, music and entertainment companies. The team possesses a particularly strong grounding in relation to luxury brands. Leading from Los Angeles is Melanie Howard and Sara Crisafulli; the former is fully immersed within the fashion, luxury and retail sectors, providing a significant volume of strategic brand protection guidance, and the latter’s arsenal of skills includes, but is not limited to, the development and implementation of global enforcement and anti-counterfeiting strategies. Leading from Nashville is Bess Morgan, who is knowledgeable across brand selection, clearance, and U.S. and global filing strategy. Also in Los Angeles are Jorge Arciniega and David Grace, a seasoned practitioner handling trademark issues from creation to globalization.

Able to draw upon expertise from its global office network, McDermott Will & Emery LLP is capable of acting for a litany of pharma, transport, media and insurance clients in relation to the defense of IP assets and portfolio work. The practice, recommended as a ‘pleasure to work with’, is co-helmed by Chicago-based Christina Martini and William Gaede; the former lauded for their ability to operate for a broad variety of start-ups through to Fortune 500 corporations, and the latter contributing his wealth of experience in the medical industry to the group. Orange County-based Sarah Bro covers a diverse range of life sciences, real estate, healthcare and natural resources based trademark mandates. Chicago’s Jennifer Mikulina has a varied practice that extends across registration, maintenance and enforcement matters for hospitality, insurance and healthcare companies. In Washington DC, Eleanor Atkins excels in portfolio management and false advertising matters.

Demonstrating capabilities across banking, industrial engineering, software and travel sectors, Chicago IP boutique Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP is esteemed for its licensing, social media and protective work in the trademark sphere and also excels on the cutting-edge tech side. Bradley Cohn spearheads the team, remaining a force to be reckoned with in the entertainment, fashion and beverage sectors. Other key names to note in the practice include Thad Chaloemtiarana, who contributes his vast expertise that spans tech development, branding and distribution agreements, among a host of other transactions, and veteran practitioner Jonathan Jennings, who displays substantial skills in relation to prosecution, licensing and domain name matters. Phillip Barengolts fields a considerable workload that extends across consumer health, crop science and pharma sectors, Ashly Boesche covers the full array of trademark issues, and Jacquelyn Prom handles a substantive volume of domain name enforcement matters.

Counting start-ups through to Fortune 100 companies, Baker Botts L.L.P. is well-versed in an array of trademark mandates arising from the sectors of financial services, telecoms, retail and entertainment, to name a few. The practice is helmed by four key players: in Dallas, Christa Brown-Sanford and Paul Reilly operate at the forefront, the latter being particularly well-versed in clearance, rebranding and licensing, and in New York, Jennifer Tempesta and Suzanne Hengl are the names to note, the latter is routinely entrusted with brand protection and enforcement strategies for a diverse host of clients. Austin-based veteran practitioner Christopher Palermo bolsters the practice with his notable tech capabilities.

Baker McKenzie LLP leverages its wide-ranging expertise that spans portfolio management, clearance and false advertising issues, among others, to assist a multitude of fashion, luxury and tech clients. Leading from New York is Pamela Church, who provides her clients with a solid grounding in protection and management programs, the structuring of IP rights and celebrity licensing. Also in New York is Joshua Wolkoff, who is well-positioned to advise on global trademark clearance, portfolio management and co-existence agreements, while in Dallas, Dyan House is highly experienced on the license and co-existence agreement side. New York-based Alysha Preston is also recommended.

Steering Cooley LLP’s non-contentious trademark practice from Washington DC is Brendan Hughes, who fields a dynamic registration and maintenance based practice for a range of noteworthy clients. The team more broadly is reputed for its considerable skillset that encompasses global portfolio management, filings and registration work. New York-based JP Oleksiuk is prominent across the fields of trademark, copyright and advertising law, and in Los Angeles, Bobby Ghajar is regularly engaged by sizeable tech, beauty and financial services clients for an extensive variety of trademark, copyright and right of publicity issues.

Operating for notable names such as Uber and Meta, Fenwick & West LLP is a notable presence in the tech sector, covering trademark issues generated by emerging technologies across the healthcare, consumer products and fintech industries. Helming the team from Silicon Valley, Connie Ellerbach demonstrates particular prowess in managing digital health tech, virtual reality devices and cryptocurrency mandates, with Karen Webb contributing her strategic skillset and experience advising consumer-facing tech companies to the group. In New York, Mark Jansen routinely operates on both a domestic and international scale within the gaming, robotics and e-commerce industries.

Noted for its ‘pragmatic, client-focused approach’, Greenberg Traurig’s extensive experience covers a plethora of brand valuation, portfolio management and social media related issues. The team is led by Orange County’s Susan Heller, who excels in assisting with global strategic management and monetization; Atlanta’s Joel Feldman, a trusted advisor to a litany of companies and individuals; Los Angeles’s Candice Kim, who handles the full gamut of branding issues; and Chicago’s Mark Galis, whose multi-faceted skillset spans licensing agreements, trademark portfolios and other transactional issues. Other names to note include Eric Maiers, Jeffrey Dunning and Minneapolis-based Stephen Baird.

Excelling at handling marks, logos, slogans and sound marks, among others, Hunton Andrews Kurth LLP capitalizes on these skills to operate across the tech, media and financial services industries. Spearheading the firm’s offering from Washington DC, John Gary Maynard is adept at handling brand protection, software audits and domain name counseling, and Tyler Maddry is esteemed in the tech industry. Stephen Demm, who is active in the firm’s Richmond office, enjoys a multi-faceted arsenal of skills across clearance, registration and management issues. Jonathan Reichman and Jeremy Boczko are both active in the New York office.

Praised for its ability to provide its panoply of clients with ‘unique solutions’, K&L Gates possesses a strong grounding across a diverse range of maintenance, policing, licensing and clearance work. The group is jointly steered by Chicago’s Robert Barrett and Seattle’s Theo Angelis. In Seattle, Pam Jacobson draws upon her background in health tech to advise a host of established corporations. Boston’s David Byer further strengthens the firm’s offering with his established capabilities in trademark, advertising and publicity issues.

With knowledge across both traditional and non-traditional trademarks, Kelley Drye & Warren LLP is highly experienced in the fashion and retail, entertainment and consumer products industries. Andrea Calvaruso spearheads the group with her extensive knowledge across the remits of enforcement programs, strategic counseling and portfolio management. Patricia L. Werner is immersed within the sectors of fashion, retail and entertainment, and excels on the portfolio management side, while Kelli Ortega’s arsenal of skills is comprised of prosecution, trademark clearance and co-existence agreements, among others. All listed attorneys operate from the firm’s New York office.

Kirkland & Ellis LLP leverages its expertise in the retail, gaming, financial services and consumer goods sectors to be a strong choice for those seeking assistance with the full array of trademark issues. Dale Cendali heads up the offering with her diverse skillset that spans trademark, false advertising and right of publicity matters. Other key contacts at the practice includes Claudia Ray, who is well-versed in IP protection and brand-building strategies, Joshua Simmons, a prevalent practitioner on the portfolio management and regulatory and advisory side, and Shanti Sadtler Conway, who frequently handles matters pertaining to social media, licensing and a host of trademark related issues. Mary Mazzello is highly capable in relation to trademark, copyright and music royalty mandates. Chicago’s Robin McCue is another name to note; all listed attorneys are based in the firm’s New York office.

Recommended for being ‘great at offering detailed information without losing sight of the business goals’, Knobbe Martens Olson & Bear LLP fields a diverse non-contentious service for its domestic and global client roster that is comprised of licensing, management and protection. In Irvine, highly experienced attorney Susan Natland and Jeff Van Hoosear jointly lead the department; the former demonstrates prowess in handling brand protection, policy issues and asset management, while the latter excels on the licensing, domain name and website content side of the field. Steven Nataupsky covers all facets of IP, while Los Angeles-based Jonathan Hyman handles a high volume of portfolio management.

While fully immersed in the digital sphere, Manatt, Phelps & Phillips, LLP is well-versed in the crafting and implementation of trademarks for global scale brands and remains active across music, film, financing and M&A transactions. Lisa Rosaya leads the team from New York with her extensive array of capabilities across the fashion, cosmetics and entertainment industries. In Los Angeles, Jessica Wood is geared to handle a plethora of global trademark prosecution, maintenance and enforcement, registration and domain name issues, while Robert Jacobs is fully immersed in entertainment, media and fine arts industries.

Michael Kelber heads up Neal, Gerber & Eisenberg LLP‘s offering, powering the practice with his considerable experience across the sectors of consumer electronics, software and beverage manufacturing industries, among others. The team is well-positioned to advise on a diverse array of trademark mandates, with particular regard to portfolio management, and counts names such as Duracell and Chicago White Sox among its key roster of clients. Other key names to note include litigator Lee Eulgen, Anthony McShane, who is capable in relation to strategic issues arising from a variety of traditional and digital IP assets, and Andrea Stein Fuelleman, a practitioner who routinely manages clearance, portfolio management and transactional work. The team is praised for its ‘excellent technical skills’. All listed attorneys are based in the firm’s Chicago office.

Possessing an arsenal of skills comprised of licensing, tech transactions and domain name issues, to name a few, Norton Rose Fulbright remains particularly active across the tech, automotive and banking sectors. Co-leading from the firm’s Minneapolis office, Felicia Boyd contributes her expertise in medical devices, software and pharma issues to the group, while Tim Kenny excels in managing portfolios, policing and counseling work for a diverse host of clients. Los Angeles-based Alesha Dominique is routinely engaged to handle clearance, prosecution and enforcement work for clients active in the industries of gaming, entertainment and financial services, while in New York, Johanna Schmitt is well-versed in the planning and launching of global brands. Houston’s Andrea Shannon and Austin’s Stephanie Schmidt are also recommended.

Praised for being ‘technically very capable and pragmatic in their approach’, Pillsbury Winthrop Shaw Pittman LLP continues to build upon its presence across the industries of retail, healthcare and telecoms, among others, operating for clients such as Nando’s and Ingenio. The practice is jointly helmed by Silicon Valley’s Michael Zeliger, Northern Virginia’s Jack Barufka and San Francisco’s Christopher Kao. ‘Highly capable and accomplished’ Callie Bjurstrom demonstrates prowess within the sectors of medical devices, telecoms and manufacturing, to name a few, while William Atkins maintains a wide-ranging practice that is comprised of trademark, trade secret and unfair competition mandates. Carolyn Toto frequently handles matters pertaining to enforcement, strategic prosecution and licensing. Patrick Jennings is also recommended.

A team that ‘exemplifies excellence’, Pryor Cashman LLP continues to demonstrate prowess across the sectors of beauty, luxury goods, apparel and sports sectors, among others, providing its clients with a multitude of strategic skills. The practice is jointly spearheaded by Brad Rose, a prominent practitioner in the fashion, digital media and music industries, and Dyan Finguerra-DuCharme, who is adept at managing sizeable trademark vigilance programs alongside portfolio management. Nicholas Saady bolsters the firm’s offering with his considerable sports experience, and Mallory Chandler is frequently entrusted with the management, prosecution and availability of trademarks. All listed attorneys operate from the firm’s New York office.

Houston's Peter Chassman spearheads the non-contentious offering at 'creative' Reed Smith LLP, a team that is capable of advising global clients on a diverse plethora of trademark clearance, maintenance and strategic mandates. In Silicon Valley, Katherine Basile is entrusted by a litany of tech, hospitality, pharma and sports companies, while Jason Garcia provides his clients with considerable counseling, clearance and portfolio management expertise. Over in Chicago, brand protection expert Jillian Burstein routinely operates across sectors such as food and beverage, entertainment and tech, and Joshua Newman continues to develop his presence in the digital remit, demonstrating particular prowess in trademark license agreements and clearance work.