Finnegan, Henderson, Farabow, Garrett & Dunner LLP advises clients on a wide range of trademark matters including brand selection, clearance, prosecution, maintenance, portfolio management, trademark audits, licensing, and watch services. The firm also assists with enforcement strategies and disputes relating to trademarks and related rights. Naresh Kilaru leads the trademark, copyright, advertising, and privacy group based in Washington DC, and advises clients on brand protection and enforcement strategies in the United States and internationally. His work covers trademark, copyright, and unfair competition matters involving product configuration trade dress, false advertising, counterfeiting, gray-market goods, and domain names. Erika Arner advises clients on intellectual property matters including patent office trials and related counselling, with experience involving electronic technology and computer software. Danny Awdeh represents clients in disputes involving trademark infringement, counterfeiting, dilution, unfair competition, and false advertising.

Based in Washington DC, Kelly IP LLP specialises in all aspects of trademarks, copyrights, domain names and related areas. With specific trademark expertise in clearance, prosecution, portfolio management, licensing, enforcement and civil litigation, the trademark practice assists clients from a range of industries spanning entertainment, cryptocurrency, food and beverages, TMT and fintech. Handling numerous high-profile matters for various famous brands, David Kelly , heads the practice alongside Stephanie Bald who represents clients in trademark, copyright, false advertising, and unfair competition matters, advising on disputes and strategic brand protection issues. Lynn Jordan focuses on all aspects of trademark law, from the selection of marks through to federal court appeals, and has experience handling trademark matters for major entertainment, news, and media companies. A.J. Schumacher advises on trademark counselling, prosecution, and global portfolio management, and also represents clients in disputes before the Trademark Trial and Appeal Board and in international trademark matters.

Kilpatrick Townsend & Stockton advises clients on trademark, copyright, and advertising matters across domestic and international markets. The firm handles trademark selection, clearance, prosecution, and portfolio management, alongside licensing, advertising and promotion law, and anti-counterfeiting strategies. The practice also represents clients in trademark and trade dress litigation, as well as ex parte and inter partes proceedings before the United States Patent and Trademark Office and other international registries. Based in Atlanta, Alicia Jones, co-chair of the trademark, copyright & advertising team, focuses on trademark clearance, prosecution, global portfolio strategy, and enforcement. Anthony Malutta, working out of San Francisco, advises brand owners on the acquisition, use, and enforcement of trademark and copyright rights, with experience managing complex global trademark portfolios for major brands. Also based in Northern California, Gwen Peterson, co-chair of the trademark & copyright team, advises on intellectual property licensing and related transactions, including licence, asset transfer, research, and collaboration agreements.

ArentFox Schiff advises clients on trademark and copyright matters across a range of industries including media, entertainment, fashion, consumer electronics, technology, food, and hospitality. The firm handles domestic and international brand protection work, including portfolio management and related counselling for clients with large trademark portfolios. Christopher Norton leads the trademark & copyright practice group and advises clients on global brand protection strategies, including the management of international trademark portfolios. Anthony Lupo focuses his practice on clients in the entertainment, fashion, and technology sectors, advising on trademark and related intellectual property matters. Both partners operate out of Washington DC.

Baker Botts L.L.P. advises clients on trademark matters including prosecution, portfolio management, brand policing, and administrative proceedings, as well as disputes where necessary. The practice also addresses issues relating to social media and advertising in connection with brand protection strategies. The firm represents clients across a range of industries including electronics, telecommunications, toys, apparel, hospitality, food and beverage, and financial services. Paul Reilly, section co-chair of the branding, advertising & copyright group based out of Dallas, advises on trademark, copyright, trade dress, false advertising, and unfair competition matters, with particular experience in the beverage and technology sectors. In New York, Suzanne Hengl, also section co-chair, focuses on trademark and trade dress counselling and litigation, as well as advertising, copyright, and related unfair competition issues.

Cooley LLP advises global corporations and emerging companies on trademark protection and portfolio management. The firm handles brand counselling, prosecution, and enforcement matters, and has experience representing clients in trademark disputes and proceedings before the Trademark Trial and Appeal Board. Based in Washington DC, Brendan Hughes, global chair of the trademark, copyright & advertising practice group, advises on trademark litigation and TTAB proceedings and manages global trademark portfolios for major brands. Alongside Hughes, based in California, Bobby Ghajar represents clients in trademark and copyright disputes, including cases tried before juries and judges and appeals before federal courts and the USPTO.

Cowan, Liebowitz & Latman, PC advises clients on domestic and international trademark matters, including clearance, filing strategies, prosecution, registration, and portfolio maintenance. The firm also handles related enforcement issues and disputes, as well as copyright prosecution and matters involving social media, domain names, advertising, and IP-related transactions such as brand acquisitions and IP sales. Deborah Squiers heads the firm’s trademark group and focuses on trademark counselling, prosecution, enforcement, and litigation. Joel Karni Schmidt advises on trademark and copyright clearance, filing strategies, portfolio management, and IP issues arising in transactions including initial public offerings and brand acquisitions. Jeffrey Chery handles domestic and international trademark prosecution, clearance, and maintenance matters, and represents clients in contested proceedings before the Trademark Trial and Appeal Board. Reema Pangarkar focuses on trademark prosecution, clearance, and maintenance, alongside broader intellectual property matters including copyright and licensing issues. All members of this team are based in New York.

DLA Piper LLP (US) advises clients on trademark portfolio management and brand protection matters across global markets. The firm assists clients with trademark prosecution, clearance, and portfolio strategy, as well as advertising, promotions, social media, and anti-counterfeiting matters. The practice also advises media companies on copyright and transactional issues relating to licensing of video-on-demand and streamed content. Based in New York, Tamar Duvdevani, US chair of the trademark, copyright and media practice, advises on disputes involving trademarks, trade dress, copyright, right of publicity, false advertising, and digital media issues. From Chicago, Keith Medansky, co-chair of the Chicago intellectual property practice, focuses on complex trademark and branding matters, including transactional issues involving licensing structures, franchising, securitisations, and mergers and acquisitions. Gina Durham advises on trademark prosecution, brand clearance, and intellectual property portfolio management in San Francisco.

Fross Zelnick Lehrman & Zissu, P.C. advises clients on the protection of creative and brand-related assets including trademarks, product design, character rights, and authorship. The firm represents clients across emerging and established industries, including AI developers, content creators, and technology platforms. Nadine Jacobson advises on international trademark disputes, including opposition and cancellation proceedings, and also handles matters involving design patents and industrial designs across multiple jurisdictions. Todd Martin advises brand owners on trademark enforcement strategies, including addressing infringement risks and developing domain name acquisition and registration portfolio strategies. All attorneys mentioned are based in New York.

K&L Gates advises multinational corporations and organisations on the management of global and regional trademark portfolios, including the development of brand protection strategies across multiple jurisdictions. The firm assists clients with trademark registration, prosecution, and enforcement, as well as multijurisdictional anti-counterfeiting strategies and related design protection issues. In addition to trademark work, the practice also advises on copyright matters and maintains a designs practice that supports clients in the registration, prosecution, enforcement, and commercialisation of design rights. Based in Chicago, Matthew Dicke leads the firm’s intellectual property group and advises technology owners on the protection and strategic use of intellectual property rights. His work includes assisting companies in establishing and defending competitive advantages through the development and management of intellectual property portfolios, including trademark and design assets across domestic and international markets.

King & Spalding handles a broad range of trademark and copyright matters, including oppositions and cancellation proceedings before the USPTO Trademark Trial and Appeal Board and ICANN domain name arbitrations. The team advises on brand development, trade dress, advertising clearance, licensing and enforcement, alongside emerging issues involving social media and product design protection. Katie McCarthy co-heads the New York-based practice and focuses on trademark, copyright and internet law, while Bruce Baber co-leads the team and represents major media companies in trademark, copyright and false advertising disputes.

Kirkland & Ellis LLP advises clients on trademark portfolio management and brand protection strategies across domestic and international markets. The firm assists with trademark issues arising from corporate transactions and licensing arrangements, as well as pre-litigation counselling and broader brand-building strategies. Its work includes trademark registration, maintenance, and enforcement, alongside clearance projects, prosecution work, office action responses, ex parte appeals, and portfolio policing programmes for companies across a range of industries. Based in Los Angeles, Amy Abeloff advises on intellectual property matters with a focus on global trademark portfolio management. She regularly counsels clients on the availability of trademarks for use and registration worldwide and develops filing strategies ranging from individual marks to large-scale, multi-jurisdictional portfolio projects.

Loeb & Loeb LLP advises clients on the development, acquisition, commercialisation, protection, and enforcement of intellectual property rights across global markets. The firm handles trademark portfolio management, brand protection strategies, and related licensing and commercial matters for clients operating in industries including entertainment, media, advertising, financial services, consumer products, and life sciences. The practice has a particular focus on brand protection and luxury brands. Based in Los Angeles, Melanie Howard chairs the luxury brands practice and the intellectual property protection group and co-chairs the advanced media and technology practice. Her work focuses on the acquisition, protection, licensing, exploitation, and sale of intangible assets. Alongside Howard, in New York, Bess Morgan, deputy chair of brand protection, advises clients on acquiring, protecting, enforcing, and commercialising intellectual property and other proprietary rights, including trademark portfolios and brand assets.

Manatt, Phelps & Phillips, LLP advises clients on trademark prosecution, brand protection, and intellectual property portfolio management across a range of industries including healthcare, entertainment and media, technology, and financial services. The firm handles counselling, risk assessment, transactions, enforcement, and related intellectual property matters for both established companies and emerging businesses. The practice also manages global intellectual property portfolios for artists, brands, and corporate clients operating across multiple markets. Based in New York, Lisa Rosaya advises clients on developing and implementing strategies to obtain, manage, protect, and commercialise intellectual property assets internationally. Her work includes advising companies in the consumer products, cosmetics, fashion and luxury, food and beverage, telecommunications, social media, and media and entertainment sectors on trademark, copyright, and design protection and enforcement matters.

McDermott Will & Schulte advises clients on trademark and brand protection matters across the full lifecycle of brand development, from clearance and prosecution through to cross-border enforcement and related disputes. The firm also assists with licensing and transactional matters, anti-counterfeiting strategies, and projects involving advertising, brand expansion, and digital asset protection. Based in Chicago, Jennifer Mikulina, co-chair of the global intellectual property practice, advises on trademark and copyright counselling, licensing, prosecution, and enforcement matters alongside Doug Carsten in San Diego. Christina Martini has left the firm.

Pryor Cashman LLP advises clients on a range of non-contentious trademark matters including global trademark search and clearance, filing and maintenance of trademark registrations, and the development of global brand protection strategies. The firm also assists with trade name and trade dress issues, domain name acquisition, and trademark matters arising in corporate transactions such as joint ventures, mergers, acquisitions, and divestitures. Dyan Finguerra-DuCharme, co-chair of the intellectual property group, manages extensive U.S. trademark portfolios for clients ranging from AI startups to established global brands. Brad Rose, also co-chair of the intellectual property group, advises clients on protecting and managing trademark and intellectual property assets across domestic and international markets. All attorneys mentioned are based in New York.

Baker McKenzie advises global clients on a range of intellectual property matters including trademarks, copyright, digital media, and trade secrets. The firm provides counselling on trademark portfolio management and broader intellectual property strategy, alongside licensing and transactional work involving intellectual property rights. John Flaim, partner and chair of the North America intellectual property practice, focuses on intellectual property litigation, counselling, licensing, and portfolio management. Pamela Church leads the intellectual property & technology practice and advises on complex transactions involving intellectual property assets, including mergers and acquisitions, joint ventures, licensing arrangements, reorganisations, and carve-outs relating to the development and commercialisation of intellectual property rights. Both attorneys mentioned are based in New York.

BakerHostetler advises clients on trademark portfolio management and brand protection matters, including trademark clearance, prosecution, and enforcement. The firm represents clients in disputes involving trademark and trade dress infringement, unfair competition, false advertising, dilution, and cybersquatting, and also handles opposition and cancellation proceedings. Based in Washington DC, Mark Tidman chairs the firm’s intellectual property group and focuses his practice on trademark matters including global portfolio management, expansion and enforcement strategies, clearance work, and related disputes.

Fenwick & West LLP provides copyright strategy for AI and digital products, managing complex trademark portfolios for high-profile clients across various industries such as biotech, tech, gaming, software, blockchain and digital assets. Based in Silicon Valley, Chair of the trademark practice Connie Ellerbach focuses on counseling clients on trademark and trade name matters, including the development and management of global trademark portfolios. Alongside her from New York, Mark Jansen works with clients from AI, blockchain, virtual, augmented, and mixed reality, computer vision, autonomous vehicle, robotic and e-commerce industries.

Boston-based firm Gesmer Updegrove LLP has developed a strong trademark practice, advising clients on trademark portfolios, trade dress and domain name analysis, brand protection, and trademark registration across a multitude of jurisdictions. The firm services clients across a broad range of industries, including manufacturing, entertainment, and software. Matthew Connors, chair of the firm’s intellectual property practice and former USPTO examiner, specializes in providing strategic guidance to clients in the electrical and computer technology space. William Hilton is an active player in the group, focused on patent and trademark applications for technology clients, alongside advising clients on dispute resolution.

Greenberg Traurig advises clients on building, protecting, and managing global trademark portfolios. The firm counsels on trademark selection, clearance, registration, maintenance, licensing, and enforcement, as well as related matters involving domain names, advertising, and social media. The practice also assists with trademark issues arising in corporate transactions, including M&A and asset restructuring. Based in Orange County, Susan Heller co-chairs the global trademark & brand management group and advises on the management and enforcement of worldwide trademark, copyright, and domain name portfolios, as well as trademark due diligence in M&A transactions. Joel Feldman, also co-chair in Atlanta, advises on licensing and transactional frameworks for the commercialisation of trademark and copyright assets. Candice Kim focuses on the clearance, procurement, maintenance, licensing, and monetisation of intellectual property rights.

Haynes and Boone, L.L.P. advises clients on domestic and international trademark clearance, brand launches, and portfolio management. The firm assists with developing and implementing trademark protection and enforcement strategies, and handles disputes involving trademark infringement, unfair competition, trade dress infringement, and cybersquatting, including proceedings under the ACPA and UDRP. Tiffany Ferris chairs the trademark and advertising practice group and advises clients on brand management and promotion matters. Jason Bloom chairs the intellectual property litigation practice group and the firm’s copyright practice group, representing clients in intellectual property disputes including trademark-related litigation. Both attorneys mentioned are based in Dallas.

Hunton Andrews Kurth LLP advises clients on trademark and brand protection matters including mark selection, clearance, registration, licensing, enforcement, and portfolio management. The firm also handles related issues involving domain name acquisition, advertising, and online brand protection strategies. John Gary Maynard co-heads the intellectual property practice and focuses on brand protection matters, including domain name counselling, online enforcement, and related disputes. Tyler Maddry also co-heads the practice and advises on intellectual property and technology transactions, including structuring, drafting, and negotiating complex agreements relating to the development and commercialisation of intellectual property assets. The team is based in Washington DC.

Kelley Drye & Warren LLP has a depth of experience representing clients in the consumer products industry across clearance, enforcement, licensing, portfolio maintenance and high-stakes litigation. Providing strategic day to day advice and assistance with non-contentious matters, Andrea Calvaruso chairs the trademark and copyright practice, and helps clients build and protect their intellectual property rights through strategic counseling, and domestic and international prosecution. Patricia L. Werner bolsters the team’s expertise specifically in protecting client’s brands as well as helping them to maintain and grow market share in several industries, especially in the fashion, retail, and entertainment sectors. Alongside them Kelli Ortega specialises in trademark prosecution and enforcement, copyright and trade dress. All atorneys mentioned are based in New York.

Knobbe Martens Olson & Bear LLP advises clients on trademark portfolio management, licensing, and brand protection strategies across domestic and international markets. The firm assists with trademark searches, prosecution, enforcement, and related intellectual property transactions, and also advises on matters involving false and misleading advertising claims before bodies such as the Better Business Bureau National Advertising Division and the Federal Trade Commission. Based in California Charlene Azema, co-chair of the trademark and brand protection group, advises clients on domestic and international trademark and copyright portfolio management, including searches, prosecution, licensing, enforcement, and intellectual property due diligence. Gregory Phillips, also co-chair of the group from California, represents clients in opposition and cancellation proceedings before the U.S. Trademark Trial and Appeal Board and advises on copyright registration, enforcement, licensing, and intellectual property due diligence in transactions.

Lowenstein Sandler LLP advises clients on the management of domestic and international trademark portfolios across a range of industries, representing both emerging companies and multinational corporations. The firm handles brand counselling, clearance, and prosecution, as well as trademark issues arising in corporate transactions and commercial agreements. Its practice also includes brand enforcement and infringement disputes, domain name and online disputes, counterfeit takedowns, and related matters involving trade secrets, copyrights, and design rights. Based in New Jersey, Vanessa Ignacio chairs the trademarks, copyrights, trade secrets & advertising practice and advises clients across sectors including consumer packaged goods, cosmetics and wellness, software and technology, and pharmaceutical and life sciences industries on brand protection and intellectual property strategy.

Neal, Gerber & Eisenberg LLP advises clients on the management and expansion of domestic and international trademark portfolios, including trademark clearance, registration, and ongoing brand protection strategies. The firm represents clients in opposition and cancellation proceedings as well as ICANN-related domain name matters, and also advises on copyright protection and licensing arrangements. Its work includes handling intellectual property issues arising in commercial transactions and designing protection programmes aimed at preventing trade secret misappropriation. Michael Kelber chairs the firm’s intellectual property practice group in Chicago, and advises established companies and entrepreneurs on the development, protection, and strategic management of global intellectual property portfolios, including trademark and copyright assets.

Norton Rose Fulbright advises clients on trademark and broader intellectual property matters including prosecution, licensing, and commercial and technology transactions. The practice also handles disputes involving trademarks, trade dress, domain names, and related rights, representing clients in proceedings before the Trademark Trial and Appeal Board and the USPTO, as well as in mediation and arbitration. Felicia Boyd, US head of brands, advises clients on complex intellectual property disputes involving trademarks, trade dress, copyrights, patents, and trade secrets across a range of industries. Tim Kenny, US head of intellectual property, focuses on domestic and international trademark matters including litigation, oppositions and cancellations, policing, licensing, prosecution, and strategic portfolio management. Both attorneys are based in Minneapolis.

Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP advises clients on trademark, copyright, advertising, and unfair competition matters, including counselling, prosecution, transactions, and disputes. The firm assists clients with brand protection strategies and the management of trademark portfolios across a range of industries. Bradley Cohn, the firm’s managing partner, advises on intellectual property matters including trademark dilution, keyword advertising, product placement, copyright fair use, and marketing claims. Thad Chaloemtiarana focuses on the protection and management of global trademark portfolios for companies across sectors including automotive, paint, computer hardware and software, security, and telecommunications. Both attorneys are based in Chicago.

Reed Smith LLP advises clients on global trademark portfolio management and brand protection strategies across sectors including technology, consumer products, healthcare, and financial services. The practice handles trademark prosecution, enforcement, and related disputes, alongside matters involving trade secrets and broader intellectual property protection. Peter Chassman chairs the firm’s intellectual property group and advises clients on trademark and intellectual property matters affecting global brands. Katherine Basile advises on the full range of trademark issues, from brand creation and clearance through to enforcement and litigation, and has experience both in private practice and in-house roles advising major corporations. Robert Phillips advises on intellectual property disputes and counselling matters across trademarks, trade dress, unfair competition, trade secrets, patents, and copyright.