Leading Associates

Media: Video games in London

Bird & Bird LLP

Bird & Bird LLP‘s video gaming team falls within the firms media, entertainment, and sport group and supports clients with IP, commercial, data, and technology issues. Of recent note, the practice has been active in advising on online safety, fielding a specialist team to advise gaming clients on compliance and regulatory engagement with the Online Safety Act 2023. The firm acts for major international and multinational gaming publishers and developers. Will Deller jointly leads the team alongside Alex Dixie; Deller specialises in contractual issues, as well as consumer and advertising regulation for the video games sector. He is also well-versed in the esports ecosystem, advising publishers, tournament organisers, and teams on commercial and regulatory matters. Phil Sherrell is a go-to litigator for gaming companies, handling a range of issues such as copyright enforcement, search and seizure orders, international raids, and other IP disputes. Emma Drake is highly adept at handling issues related to online safety. Also noted is Sophie Stoneham, who is well-versed in regulatory issues such as age ratings, online safety, loot boxes, dark patterns, and gambling regulations.

Responsables de la pratique:

Will Deller; Alex Dixie


Autres avocats clés:

Phil Sherrell; Emma Drake; Sophie Stoneham; Tiran Gunawardena


Les références

‘We asked the firm to advise us on the laws and regulations of quite a number of jurisdictions regarding video games, and they were able to use their extensive network to get us the right answers. The firm’s expertise in this area and its extensive network of jurisdictions is a great advantage for the client, as it allows us to centralise our answers and get them quickly. I believe this is one of the firm’s strengths.’

‘Will Deller is not only an expert in the gaming field, but also did an excellent job handling the matter by successfully organising a network of team members within the firm and with outside firms. He was able to answer the client’s questions with the right content and with the depth and volume that the client needed.’

‘Bird & Bird’s video gaming team led by Will Deller provides timely and practical advice on gaming regulations. Will is my go-to local counsel for video gaming matters not just for the UK but also generally for Europe. Will and his team have advised on large-scale and complex multi-jurisdictional projects for our clients seeking advice on local regulations.’

‘Will Deller is responsive, reliable, prompt, straightforward, and practical.

‘Sophie Stoneham has clear communication.’

‘They combine breadth of knowledge with depth of experience in a truly exceptional way. We operate globally, and frequently need advice across multiple jurisdictions and regions — Bird & Bird either has firms everywhere we need advice, or connections with excellent local firms who can deliver equivalent quality counsel. This allows them to provide a seamless process when dealing with multiple firms in multiple countries/regions unmatched.’

‘Will Deller is a stand-out partner. We’ve worked together for seven years, and he has consistently delivered excellent advice. He’s an excellent lawyer, highly responsive, and makes a great effort to foster a supportive, long-standing relationship with his clients.’

‘Tiran Gunawardena is fantastic. The advice we received from him was comprehensive, well delivered and he raised a number of issues we had not considered. Highly recommend!’

Principaux clients

Epic Games


TakeTwo Interactive


Tencent


Activision Blizzard


Principaux dossiers


Harbottle & Lewis LLP

Harbottle & Lewis LLP excels at advising video game and esport clients on a wide range of issues. The firm’s clientele includes global publishers and IP owners, smaller publishers, and distributors. It is highly experienced in negotiating game deals and representing clients in media disputes that often include cross-border elements. The team also advises indie gaming studios and trade associations on video gaming matters. The firm boasts a strong corporate team to support clients with investments and M&A in the gaming sector. Mark Phillips co-leads the practice and is an expert in commercial video game matters, and co-head Kostyantyn Lobov is well-known for his commercial, IP, and regulatory work in the gaming industry. Ed Lane is a go-to for corporate issues and was promoted to partner in April 2025. Marissa Beatty is a newly promoted senior associate who focuses on IP disputes for the gaming sector.

Responsables de la pratique:

Kostyantyn Lobov; Mark Phillips


Autres avocats clés:

Jordan-Marie Caton; Ed Lane; Marissa Beatty


Les références

‘In-depth knowledge of the industry with a down-to-earth and highly intelligent team. We work very closely with the team on strategic approach (particularly on IP portfolio work).’

‘Kostyantyn Lobov is highly intelligent, really understands the gaming and esports industry and is able to distil complex points into digestible communication.’

‘Jordan-Marie Caton is friendly, efficient, and reliable.

Principaux clients

SEGA


Take-Two Interactive


Electronic Arts


The Pokémon Company International


Rebellion


F1 Arcade


Reef Entertainment


Scriptic


Wushu


UKIE


Principaux dossiers


  • Advised SEGA on cutting edge technology, data, and regulatory matters.
  • Advised Take-Two Interactive on a wide range of IP, commercial, and regulatory matters.
  • Advised The Pokémon Company International on a variety of commercial, IP, advertising, and regulatory matters.

Reed Smith LLP

Reed Smith LLP's video gaming team is sought out by global video gaming and entertainment companies for its expertise regarding cross-border transactions, disputes, and regulations. The team has sector-specific expertise, assisting clients with online safety regulations, creative content licensing, esports, streaming, and NFTs. The practice has been key to major acquisitions in the gaming industry and is well-versed in advising on licensing agreements. Over the last year, it has advised gaming clients on AI-related issues, including compliance with the EU AI Act. Gregor Pryor is an expert in advising game developers and interactive clients on acquisitions, creation, licensing, and distribution of digital content. Elle Todd leads the team and is experienced in advising gaming clients on advertising and consumer protection regulations and AI. Nick Breen is a go-to for rights acquisition, licensing, and regulatory compliance for the video games sector.

Responsables de la pratique:

Elle Todd


Autres avocats clés:

Gregor Pryor; Nick Breen


Principaux clients

Epic Games


Space Ape Games (UK) Limited


Principaux dossiers


RPC

RPC is a strong video games and esports firm, advising esports teams, video game developers, publishers, and platforms on contentious and non-contentious matters. The practice is led by Joshua Charalambous, who centres his practice on both IP and commercial matters. The firm is able to assist clients with a wide array of matters, from online safety to consumer regulations, commercialisation, and protection of content, as well as advertising and marketing matters. The group is also well-known for its work in the disputes space where it defends clients in litigation related to licensing, acquisitions, and consumer issues. Oliver Bray is well-equipped to advise on regulatory compliance and AI issues for social media platforms, while David Cran supports video game publishers, developers, distribution companies, and platforms with technology,  competition, and commercial issues. Jeremy Drew often handles gaming and esports matters, such as licensing and sponsorship deals.

Responsables de la pratique:

Joshua Charalambous


Autres avocats clés:

Oliver Bray; David Cran; Jeremy Drew; Harpreet Kaur


Les références

‘The team has brought to esports the benefit of its vast experience in traditional sports, but has taken the time to understand how esports is different to the multiple traditional sports leagues and disciplines that the team works across.’

‘Joshua Charalambous has a steely core with high intelligence and a friendly, low-key approach. Josh is very easy to work with, but doesn’t drop a ball on quality or delivery.’

‘Harpreet Kaur is friendly and reliable.’

Principaux clients

Google


YouTube


Valve


Meta


Meta Reality Labs


Fnatic


GiantX


SEGA


GAME Digital


Oculus


The Esports Awards


National Student Esports


NCSOFT


Women’s Super League


Aristocrat


Principaux dossiers


  • Represented Valve in the UK proceedings brought on behalf of 14 million UK consumers relating to video games purchased via Steam.
  • Represented the 10 League of Legends LEC esports teams in relation to the negotiation with Riot Games of the new business model for participation in LEC.
  • Represented Google in relation to the litigation brought in the UK by Epic Games in respect of the Fortnite title.

Sheridans

Sheridans is a leading firm for video game developers, advising a mix of independent developers and international publishing studios. The team assists clients with corporate deals in the video game space, securing loan financing for new and upcoming studios as well as advising on video games tax relief and video games expenditure credit schemes. Spearheading the practice, Alex Tutty advises on IP issues affecting the gaming industry, development and publishing of video games, including AI issues, and investments in the gaming sector. Alex Chapman is well-known for his expertise in the computer games industry, focusing on commercial issues. Rahul Gandhi left the firm in 2024.

Responsables de la pratique:

Alex Tutty


Autres avocats clés:

Alex Chapman; Jack Jones; Anna Poulter-Jones


Les références

‘Sheridans comes both as a specialist firm with deep knowledge in our industry, straddling video games and sport, and is also broad enough such that all more generalist issues can be advised by them, including commercial, employment, music, and IP advice. Critically, there is always a partner that has the complete overview of the relationship.

‘Alex Chapman has the ability to understand the bigger picture and advise with commercial pragmatism, but also understands the minutest technical detail to our advantage, applying it effectively to what we do. His responsiveness is outstanding as with all the team, including Jack Jones.

‘The Sheridans video games team is the best developer-focused legal practice in the market. Sheridans always fights for what the developer needs. An exceptional team with deep industry knowledge.’

Principaux dossiers


Wiggin LLP

Wiggin LLP boasts a sizeable interactive entertainment practice which ‘truly knows video games and the industry’. The practice has three focus areas: assisting with contracts for developing and commercialising products, IP protection, and regulatory compliance. The group advises global video game developers, platforms, publishers, esports companies, and industry trade associations. Paul Gardner is an authority in the video games industry and he is well-respected for his expertise in representing games companies, publishers, and platforms. Peter Lewin specialises in commercial deals, including games publishing and licensing, IP exploitation, and regulatory issues. Isabel Davies focuses on regulatory matters affecting the sector, such as online safety and child protection. Rahul Ghandhi joined the firm from Sheridans and frequently advises on commercial agreements.

Responsables de la pratique:

Paul Gardner


Autres avocats clés:

Peter Lewin; Isabel Davies; Rahul Ghandhi


Les références

‘We have collaborated with Wiggin’s video games practice on several projects. The team is familiar with not only the legislation of video games but also the best practice of the game industry in the UK market. They can always understand our needs and concern easily and come up with the useful and bespoke recommendation and solutions.’

‘We work with Wiggin across a range of services for our games studio, from general freedom of information request support all the way through to acquisition work. Across every department they know the games industry inside out.’

‘Wiggin’s interactive entertainment team truly knows video games and the industry. Thanks to this, not only can the team provide great legal advice, but the advice is also industry-specific and tailored to our business. They are also one of the biggest teams in Europe dedicated to advising the video games industry, and one of the advantages of working with Wiggin is their breadth of knowledge about video games and legal challenges in the sector.’

Principaux clients

Wargaming.net Limited


CCP Games


Facepunch Studios


Kwalee


Trailmix


Omeda Studios


BeamNG GmbH


MBC


Maverick Games


Enad Global


Principaux dossiers


  • Advised Wargaming.net on a range of commercial and regulatory issues.
  • Advised CCP Games on a number of games-related matters.
  • Assisted Facepunch Studios with all its legal needs in the UK and further afield.

CMS

CMS is a full-service firm that fully supports video gaming publishers, esports teams, developers, and gaming organisations with the full gamut of gaming issues. The practice advises a range of clients on publishing deals, commercial agreements, corporate transactions, and consumer-related matters. It has assisted numerous clients with launching gaming platforms or services as part of their offering, and has assisted clients with funding gaming studios and projects. The wider media and entertainment team is led by media specialists Victoria Gaskell and Paul Guite, and they are ably supported by Sam Oustayiannis, who is well-versed in handling complex deals in the video gaming space.

Responsables de la pratique:

Victoria Gaskell; Paul Guite


Autres avocats clés:

Sam Oustayiannis; Pietro Fringuelli


Les références

‘The practice brings a deep, hands-on understanding of the gaming industry, particularly from both an events and publisher perspective. This dual insight is not only rare but incredibly valuable—it allows us to anticipate our needs, navigate complex stakeholder environments, and deliver tailored solutions that reflect the unique dynamics of the gaming ecosystem.’

‘Working with Sam Oustayiannis and Pietro Fringuelli has been nothing short of exceptional. They are not only incredibly knowledgeable and experienced, but their passion for the industry, strategic mindset, and collaborative approach make them true standouts in their field.’

Principaux clients

Esports World Cup Foundation


Etisalat – Gaming


Winking Studios Limited


Hard Rock Digital


Hiro Capital


Avia Games Inc.


Microsoft


Principaux dossiers


  • Advised the Esports World Cup Foundation on all aspects of the inaugural Esports World Cup in 2024.
  • Advised Hard Rock Digital on a number of international social gaming deals.
  • Advised Microsoft on the launch of its flagship subscription gaming platform, Game Pass, around the world.

Lee & Thompson LLP

Lee & Thompson LLP's video games practice is led by Julian Ward who is well-versed in the development and publication of video games, online content licensing, digital platforms, online advertising, and marketing and esports. The practice advises global video gaming companies, developers, publishers, and platforms on the entire lifecycle of video game development and publishing transactions and online safety issues. It also assists clients with video game investments and acquisitions, which often include cross-border elements. The group is also frequently sought after to offer advice to video game developers to advise on commercial, licensing, and IP work.

Responsables de la pratique:

Julian Ward


Les références

‘Lee & Thompson LLP strikes a great balance between professionalism and approachability. Their legal team is knowledgeable, responsive, and easy to work with, making even complex legal matters feel manageable.’

‘We work closely with Julian Ward and have consistently received thoughtful, tailored advice. The level of service has been excellent, and their friendly, down-to-earth manner makes them a pleasure to collaborate with.’

‘Julian Ward is highly experienced and brings a deep understanding of the legal landscape, particularly in the video games sector. Despite his seniority, he remains incredibly humble and approachable. He’s someone you can speak to openly, and he always takes the time to find the most practical, effective solutions for his clients.’

Principaux clients

Maximillian Studios


Jagex


10:10 Games


FunPlus


Wired Productions


Pixel Toys


Cathedral Studios


Devolver Digital


Maximum Entertainment


Hutch Games


Principaux dossiers


  • Advised Maximillian on their licensing and compliance requirements to feature leading car brands, IPs, and franchises in their latest game currently in development.
  • Advised Jagex on various multi-million dollar video game development and publishing transactions.
  • Advised Wired on all its development, publishing, and investment deals, in addition to brand protection and employment matters.

Mishcon de Reya LLP

Mishcon de Reya LLP has been notably expanding on its strength in advising gaming clients on IP matters to the wider interactive entertainment space, assisting with regulatory and commercial issues. The team also advises on M&A, tax and structuring, employment, and compliance issues. Consumer and online safety law, advertising and in-app monetisation, and potential IP infringement applications through the use of AI also form key areas of activity for the group. The practice was bolstered by the arrival of Nick Allan from Lewis Silkin in November 2024; Allan leads the team alongside Nick Nocton, who ‘is a subject matter expert for video games‘ and a go-to lawyer for gaming clients. Harry Clark assists with commercial, regulatory, licensing, and compliance work for the clients in the video games sector.

Responsables de la pratique:

Nick Allan; Nick Nocton


Autres avocats clés:

Harry Clark


Les références

‘The reason to seek out Mischon de Reya is the fact Nick Allan is there.’

‘Nick Allen is truly an all-rounder. Not only does he understand industry issues but he is an excellent IP lawyer too – he truly understands IP risk and is a capable adviser particularly in the games space. His strengths are his attention to detail and diligence. He is also an extremely nice guy and a pleasure to work with.’

‘Nick Allan is a key lawyer in the UK video games market, and beyond. Highly competent lawyer who is very adaptable, solutions-focused and commercial. Knows our business inside out.’

Principaux clients

Nintendo of Europe


Piggyback Interactive


Aonic AB


BLAST ApS


Trailmix Games


UK Interactive Entertainment


The Independent Game Developers Association


COPA Gaming


Pragmatic Play


Fanatics


Entain


Best of the Best


Skillz


De Tomaso


Principaux dossiers


  • Advised Nintendo on a broad range of IP protection and enforcement matters, including copyright, trade mark, and domain name matters, as well as piracy issues.
  • Advised a leading international mobile game developer with tens of millions of monthly active users on its new Online Safety Act compliance programme.
  • Advised a W&I insurance company on the multi-million dollar sale of a user-generated content business created within a leading UGC game platform.

Taylor Wessing LLP

Taylor Wessing LLP is well-equipped to advise gaming clients on regulatory issues, including advertising regulations, as well as consumer law, copyright issues, and M&A transactions. The firm is also skilled in data protection and privacy work, and often represents clients in content licensing disputes. Graham Hann leads the commercial team and advises publishers and developers on player acquisitions, licensing and publishing deals, and online safety and gambling regulations. Co-head Robert Fenner leads on the corporate side and assists gaming clients with M&A and equity funding. Richard Faichney focuses on corporate and technology transactions, often handling complex M&A for the video games sector.

Responsables de la pratique:

Graham Hann; Robert Fenner


Autres avocats clés:

Richard Faichney


Les références

‘Excellent technical legal ability and sector specialisation. Highly responsive and great communicators. Very quick to understand the company’s business objectives and provide tailored advice. Very professional team, across multiple departments.’

‘Graham Hann has a wealth of sector experience and very quickly understood the company’s objectives. He has a very sharp mind and was excellent at communicating and working through complex legal points with c-suite members in a limited timeframe. Quickly engendered confidence within the company’s senior management.’

‘Taylor Wessing is a phenomenal firm to work with. They have a stellar reputation in the startup up space, and outside of that. They also have a breadth of knowledge in several different industries and regions. As an international company operating in multiple industries, this expertise has been essential in providing comprehensive services to ensure our companies can keep operating.’

Principaux clients

SEGA


Kwalee


Valve


Tencent


Zynga


Yoto


Bitkraft


Principaux dossiers


  • Assisted SEGA Europe with multiple international strategic M&A transactions, including its sale of Amplitude Studios.
  • Advised Kwalee on the development of its suite of publishing agreements with developers, including on all issues relating to game development, IP, licensing, data, and marketing.

Fieldfisher

Fieldfisher is home to a cross-departmental gaming practice that is comprised of corporate, employment, advertising and marketing, IP, and litigation specialists. It supports video gaming clients with a wide range of matters, from corporate investments and employment-related mandates, to acquisitions and trade mark infringement disputes. Practice head John Brunning handles a mix of contractual matters and regulatory issues for gaming clients, such as advising on online safety and publishing deals.

Responsables de la pratique:

John Brunning


Principaux clients

Devolver Digital


Take-Two Interactive Software


Kwalee Ltd


Principaux dossiers


  • Advised Take-Two on trade mark matters in the UK and Europe.
  • Advised Devolver on its commercial publishing arrangements, IP, and consumer and online safety issues.
  • Advised Kwalee on employee incentivisation arrangements and structures and its investment into a French games development company by way of convertible loan notes.

Latham & Watkins

Latham & Watkins is noted for its corporate work in the video gaming sphere. The firm assists clients with acquisitions and dispositions of gaming companies and game titles, capital market transactions, and product development launches. The team also advises on data privacy and protection issues, including managing data breaches and assisting with game registration and data collection flows. Practice head Mike Turner is well-versed in M&A transactions, venture capital, and private equity for the gaming sector.

Responsables de la pratique:

Mike Turner


Les références

‘The Latham & Watkins team is nimble and each serves as a true expert in the field. They are able to provide concrete industry examples to help guide ius in making sound decisions.’

‘Mike Turner is incredibly responsive, bright and practical.’

Principaux clients

Asmodée


Build a Rocket Boy


CVC Capital Partners


Miniclip


Synthesia


Principaux dossiers


  • Advised Miniclip on its $1.2bn acquisition of Easybrain from Embracer Group.
  • Advised Build A Rocket Boy on an agreement to acquire PlayFusion.
  • Advised Synthesia on its $170m Series D financing.

Lewis Silkin

Lewis Silkin's video gaming practice advises independent game developers and major publishers on commercial, IP, corporate, and employment matters. Laura Harper leads the practice from Manchester and specialises in advising studios and publishers on publishing deals and commercial matters. In London, Karish Andrews focuses on corporate transactions for gaming clients, while Neil Parkes handles contentious matters for gaming clients.

Responsables de la pratique:

Laura Harper


Autres avocats clés:

Karish Andrews; Neil Parkes; Emily Stirling; Leonie Sheridan


Les références

‘In addition to the video games market, Lewis Silkin has worked with us on technology contracts, data matters, M&A deals and also on several employment matters. Our experience is that it really cares about its clients and will go above and beyond to accommodate requests.’

‘Laura Harper is very knowledgeable in the video games market. Additionally, we have worked with Emily Stirling and Leonie Sheridan who are associates working in the video games practice and we have been extremely impressed by them both.’

‘Breadth and depth of experience. Unique training offering.’

Principaux clients

The UK Interactive Entertainment Association


Keywords Studios Limited


Square Enix


Just Add Water (Developments) Limited


Build a Rocket Boy


FuturLab


Surgent Studios


Ustwo Games


NetEase Games


Tanglewood Games Limited


Principaux dossiers


  • Advised the founders of FuturLab on its sale to Miniclip, an international digital games and entertainment company.
  • Advised Keywords Studios on a range of development and publishing deals and associated IP matters.
  • Advised Tanglewood Games on the team’s key commercial agreements.

Osborne Clarke LLP

Osborne Clarke LLP utilises its expertise across digital regulation, M&A, IP, and commercial matters to advise social media platforms and video gaming companies on a slew of matters. The team has assisted with video games development, publishing agreements, and licensing agreements, as well as advised on online safety issues, loot boxes, and data protection for gaming clients. Additionally, the group has been handling a number of corporate mid-market acquisitions and sales. John Davidson-Kelly leads the team and is an expert in digital media regulation, while co-head Nick Johnson advises clients on gambling issues related to digital games.

Responsables de la pratique:

John Davidson-Kelly; Nick Johnson


Principaux clients

Fusebox Games


Meta


Roblox Corporation


Miniclip


Wizards of the Coast, LLC


Principaux dossiers


  • Advised Fusebox Games on its $27.2m sale to Nazara Technologies.
  • Advised MiniClip on the acquisition of award-winning games developer FurturLab.