Firms To Watch: Intellectual property

Nieto & Castellá, S.C. is an up-and-coming boutique firm with a focus on IP, privacy and personal data protection. Founded by Alfredo Pineda Nieto, Rosa María Franco and Martín Pereyra Castellá —each a recognised expert in their respective fields of trade mark and litigation, privacy and data protection, and patents—the firm brings together specialised expertise to deliver tailored legal solutions.
Founded in early 2024, Sharp IP is a developing IP boutique law firm with strengths in trade marks, brand management and IP disputes. With a previous leading role in Baker McKenzie Abogados, S.C.'s IP practice, Fernando Robles-Pesqueira heads the team with offices in Mexico City and Guadalajara.

Following the departure of former partners to launch a new practice, Axkati Legal S.C. remains active in advising clients on the acquisition, exploitation and protection of intellectual property rights. The practice is now led by Eduardo Toledo and Luis Alcaraz, as well as Manuel Pérez overseeing contentious proceedings.

Intellectual property in Mexico

Basham, Ringe y Correa, S.C.

Basham, Ringe y Correa, S.C. remains highly active in the Mexican IP market, supporting a clientele of household names in the pharmaceuticals, automotive and retail sectors, with particular praise for its deep understanding of the alcoholic beverage industry. The large practice group houses experts in patents, trade marks and copyrights, with an offering that encompasses the enforcement, prosecution and protection of IP rights. Strategic litigation is a further strength of the team, with leading authority Adolfo Athié specialising in administrative litigation and amparo proceedings to protect IP rights from counterfeiting, infringement and unfair competition. Athié also strategises on patent time loss compensation, recently achieving a Supreme Court precedent for Bayer Healthcare. Managing partner Eduardo Kleinberg leads matters alongside Santiago Zubikarai regarding IP enforcement and litigation in the entertainment sector, whilst Eduardo Castañeda has expert knowledge in entertainment law. Patent matters, covering prosecution, protection, infringement analysis and patent litigation, are led by Claudio Ulloa, with Mariana González jointly managing the caseload. Mariana Vargas and Juan Carlos Hernández are recognised for ‘providing innovative and practical solutions’ in their respective areas of expertise: Vargas in trade mark protection, and Hernández in distinctive signs and copyright.

Responsables de la pratique:

Eduardo Kleinberg; Adolfo Athié; Claudio Ulloa; Juan Carlos Hernández; Eduardo Castañeda; Mariana Vargas; Santiago Zubikarai; Mariana González


Autres avocats clés:

Alejandro Rangel Bang; Orlando Osio Sanchez


Les références

‘Very up-to-date on intellectual property and the alcoholic beverages sector.’

‘Juan Carlos Hernández and Mariana Vargas are experts in IP and issues related to alcoholic beverages and high-quality business.’

‘Excellent practice with relevant and complete responses to our inquiries.’

Principaux clients

Nissan Motor Co.


Regeneron Pharmaceuticals


Moleculight


Comercializadora Eloro (Jumex)


Disney


Four Seasons


Almave


Bayer Healthcare


Casa Lumbre


Grupo Kuo: Dacomsa, Kuo Motor and Fritec. Four Seasons


Wal-Mart de México


PTC Therapeutics International Limited


Diri Telecomunicaciones


Gruma


The Polo/Lauren Company


Sunwarrior Ventures


Prologis


Operadora Falcon


Tutum Tech


Tenkabest


Principaux dossiers


  • Advised Bayer on a novel strategy to prompt the Supreme Court of Mexico to recognise extensions of patents due to unreasonable delays by the Patent Office, which had previously been prohibited by law.
  • Advised Disney in defending various company characters against bad faith applicants attempting to register them, including STITCH, MICKEY MOUSE and STAR WARS, among others.
  • Advised Almave with the global protection strategy for the trade mark ALMAVE, a non-alcoholic agave-based distilled beverage.

Olivares

IP boutique Olivares is a powerhouse in the Mexican market, with standout expertise across patent, trade mark and copyright issues. It boasts a strong contentious track record, handling precedent-setting cases in all three areas. The comprehensive practice also extends to enforcement, regulatory issues and IP-related corporate law. A seasoned IP practitioner, Sergio L Olivares, Sr. handles the full breadth of IP matters, predominantly the prosecution and litigation of patents, as well as comprehensive work in copyrights and trade marks. Luis Schmidt is another longstanding partner, specialising in copyright issues in the entertainment and culture industry and representing leading companies in film, music and fine art. Alejandro Luna is instrumental to the firm’s contentious strength as coordinator of the litigation group, and is particularly dedicated to the life sciences and pharmaceuticals industry. Daniel Sánchez and Armando Arenas are equally valued litigators who regularly handle patent prosecution and administrative actions before IMPI. Complex trade mark mandates are well-handled by Victor Ramírez and Alonso Camargo, whilst Abraham Díaz covers all areas of IP as well as data privacy and IT issues. Rommy Morales, a patent specialist, and Jaime Rodríguez, whose practice spans several areas, are both junior partners who contribute to the firm’s depth and individual capabilities.

Responsables de la pratique:

Sergio L. Olivares Sr; Luis Schmidt; Alejandro Luna; Alonso Camargo; Armando Arenas; Daniel Sánchez; Abraham Díaz; Víctor Ramírez; Rommy Morales


Autres avocats clés:

Jaime Rodríguez; Karla Olvera; Mauricio Llanes


Les références

‘Olivares is probably the most specialised law firm in the field. Its in-depth knowledge of all areas of intellectual property and unfair competition allows its partners and lawyers to propose comprehensive strategies that address problems from different perspectives, always seeking to meet their clients’ business objectives.’

‘Olivares’ partners stand out for their attention to detail and the adaptation of their services to the needs of their clients.’

‘Daniel Sánchez’s greatest strength is his leadership and in-depth knowledge of all areas of intellectual property, which allows him to assemble cross-functional teams to meet the specific needs of his clients.’

Principaux clients

Roche


Anheuser-Busch


GSK


Novartis


Lilly


Grupo Modelo


PepsiCo


Netflix


Modernatx


Hoteles City Express


Trans-High Corporation – High Times


Gulf International Lubricants


Principaux dossiers


  • Advised Grupo Modelo before IMPI infringement actions against three Heineken companies, with accumulated damages at around $700m.
  • Advised Monsters during an opposition proceeding against the registration of MONSTER MECHANIC SHOP AND DESIGN.
  • Advised Warner Bros during an opposition against an application for a mark containing a graphic representation of the cartoon character BUGS BUNNY that was filed by WBEI despite the lack of a trade mark registration in Mexico.

Uhthoff, Gómez Vega & Uhthoff, SC

A specialised IP boutique with well-established market presence, Uhthoff, Gómez Vega & Uhthoff, SC is distinguished by its high-level trade mark and patent registration work, including notable trade dress applications involving colour combinations. The firm also demonstrates considerable strength in IP enforcement through litigation and anti-counterfeiting actions before administrative and judicial authorities. An impressive bench of IP lawyers leads the practice and covers the full spectrum of IP matters. Seasoned attorney Javier Uhthoff-Orive has a leading reputation in the patent space, with established relationships with multinational clients. He is closely supported by Eugenio Pérez, who co-leads patent matters and is highly knowledgeable in the IT and telecoms sector. On the trade mark side, Eryck Castillo is a senior advisor, while Connie González focuses on protection and appeal proceedings. Marcela Bolland is another key contact in trade mark prosecution and related litigation. Saúl Santoyo focuses his practice on litigation and enforcement actions related to IP rights protection, alongside anti-piracy and counterfeiting issues. Xavier Hadad has a broad IP practice that covers advisory, litigation and domain name disputes. Making partner in January 2025, Gerardo Parra brings knowledge of trade mark portfolios and complex filings to the group. Additional individual strength comes from the firm’s pool of senior associates, notably life sciences expert Janett Lumbreras and litigator José Luis Ramos-Zurita.

Responsables de la pratique:

Javier Uhthoff-Orive; Connie González; Eryck Castillo; Saúl Santoyo; Marcela Bolland; Eugenio Pérez; Xavier Hadad; Gerardo Parra


Autres avocats clés:

Janett Lumbreras; Manuel López; José Luis Ramos-Zurita


Les références

‘The Uhthoff, Gómez Vega & Uhthoff SC team is characterised by the quality and efficiency of its advice, accompanied by a detailed understanding of its clients’ businesses. This is reflected in its ability to analyse the various variables that contribute to achieving successful results for its clients and developing disruptive legal strategies.

‘Saúl Santoyo, who heads the litigation department, is known for providing strategic and incisive advice to defend his clients’ interests. His legal judgment is imbued with a practical and commercial focus, which allows him to understand and adapt to his clients’ complex needs. These characteristics clearly differentiate him from his competitors in other law firms.

Principaux dossiers


Arochi & Lindner, SC

Arochi & Lindner, SC operates a comprehensive IP practice, with respected capabilities in the registration and protection of trade marks and patents. It is equally as strong on the contentious side of IP, handling infringement actions and appeals against denied registrations. Founder and managing partner Roberto Arochi is a recognised leader in the IP market, with experience in IP enforcement and litigation before IMPI, federal and administrative courts. Heidi Lindner is a leading patent litigator who regularly represents clients in the pharmaceuticals, biotech and medical devices industries. Jorge Mier y Concha is another key individual in the patent space, particularly skilled in design patent litigation. Up-and-coming talent José Antonio Arochi was made partner in April 2024 and is highly active in both the protection and defence of patents and trade marks. The firm also has a substantial pool of associates and of counsel, which reflects the depth of expertise and ongoing investment in the growth of the practice.

Responsables de la pratique:

Roberto Arochi; Heidi Lindner; Jorge Mier y Concha; José Antonio Arochi


Autres avocats clés:

Aldo de Landa; Diana Martínez; Juan Rodrigo Pimentel


Principaux clients

Auna


Adium Pharma


Laboratorios Le Roy


Cochlear


Dioseve


Farmasmart


Henkel


Grupo Lala


Softys


Moet Hennessy


Nutricia


Sanfer


Intersurgical


Principaux dossiers


  • Conducted regulatory due diligence following AUNA’s acquisition of three hospitals in Mexico and executed an action plan to update over 180 permits and licences within six months.
  • Provided ongoing regulatory counsel to Moët Hennessy Mexico, including reviewing marketing materials, securing over 40 publicity permits across media platforms, drafting influencer and talent agreements, and advising on the import, distribution, and marketing of alcoholic beverages in Mexico.

BC&B Law and Business

BC&B Law and Business is a go-to firm for domestic and global companies, recognised for its capabilities in IP prosecution and enforcement, and litigation. The team is particularly active in filing and defending invalidation and infringement actions involving patents, trade marks and domain names. With individual expertise extending beyond core IP, the team is well-positioned to deliver specialised counsel across the pharmaceuticals, manufacturing and tech sectors. Juan Carlos Amaro is a senior authority in the IP litigation field, and also heads the firm’s trade mark and copyrights practice. Victor Adames jointly leads this department, with his practice also extending to distinctive signs and domain names. Qualified in electrical and mechanical engineering alongside law, Octavio Espejo is a specialised consultant in the analysis, acquisition and strategic use of patents for clients in these technical fields. Carlos Hernandez is highly active as an administrative litigator, developing strategies for and representing multinational clients in court. Raúl Dominguez and Roberto Durán are also key leaders at the firm, supporting clients in IP administration and management. On the junior level, partner Roxana Aispuro is a key figure in IP, technology transfer and innovation management. The firm has a solid bench of counsel members, with Andrea Shaw having a notable presence on protection mandates.

 

Responsables de la pratique:

Juan Carlos Amaro; Octavio Espejo; Victor Adames; Raul Dominguez; Carlos Hernández; Roberto Durán


Autres avocats clés:

Roxana Aispuro; Andrea Shaw; Luis Lopez


Principaux dossiers


Dumont

Dumont offers full-service capabilities in the Mexican IP market, with standout strength in patent and trade mark matters. The firm is particularly strong in tackling patent prosecution and conducting advanced patentability analysis for a diverse client base across industries including pharmaceuticals, chemicals, electronics and consumer goods. Senior team leader Laura Collada has multifaceted expertise across the market, offering both counsel to clients regarding IP portfolios as well as strong contentious capabilities. Also at the helm of contentious matters is Israel Escobedo, who regularly takes on administrative litigation and nullity appeals before IP authorities. Victor Garrido heads the patents group, with a practice that focuses on patent analysis, industrial designs and utility models, whilst Christian Thomae is the key advisor for trade marks, handling protection strategies such as opposition filings and coexistence agreements as well as enforcement matters. Associates bolster the team, with Ariadna Gálvez, Mauricio Galindo and Edith Rivero active in their respective areas of expertise: trade marks, litigation and patents.

Responsables de la pratique:

Laura Collada; Christian Thomae; Victor Garrido; Israel Escobedo


Autres avocats clés:

Ariadna Galvez; Mauricio Galindo; Edith Rivero


Les références

‘It’s a firm that has grown significantly. It has a significant presence in the Mexican market. Excellent advisory services and immediate response.’

‘Christian Thomae is one of our main partners. He has extensive knowledge and excellent customer service. The same goes for Laura Collada.’

‘They are lawyers who truly know their field and proactively care about whether they’re doing things right. They’re hard workers, as well as good people. I like that they’re always available to talk or exchange knowledge and work.’

Principaux clients

Boehringer Ingelheim International


Samsung Electronics


Unilever


Sony Interactive Entertainment


Kraft Foods Group Brands


Lego


Essity Hygiene and Health Aktiebolag


H. Lundbeck


Inter IKEA systems


Ricoh company


Ecco Sko


Casio Computer


Saint-Gobain


Federation of the Swiss Watch Industry


Debiopharm International


Lutron


Mitsubishi Chemical UK


Antonio Puig


Walgreens Boots Alliance


Lidl Stiftung & Co.


Principaux dossiers


  • Represented a multinational company on anti-counterfeiting enforcement against the illegal importation of 140 million products.
  • Represented a global pharmaceutical company in litigation to secure several patent term extensions under NAFTA provisions.
  • Challenged procedural restrictions on industrial design applications under The Hague System through a Constitutional Appeal.

Santamarina y Steta

Santamarina y Steta offers end-to-end expertise in IP, with a strong track record in both securing and defending rights across multiple jurisdictions. Its trade mark practice is particularly robust, encompassing rights acquisition, portfolio management for market expansion and strategic advice on cross-border protection. On the contentious side, they handle infringement and cancellation actions, appeals and high-profile litigation, with notable strength in enforcement through anti-counterfeiting and risk mitigation efforts. A capable duo leads the team: José Pablo Pérez Zea, a seasoned expert with over three decades of experience across the full IP spectrum, and junior partner Daniel Legaspi, who focuses on maximising the value and profitability of clients’ IP and intangible assets, with a growing interest in the intersection of IP and AI. Efraín Olmedo provides consistent associate support as an IP litigator and has entertainment and video game industry expertise. María Ordorica made a healthy addition to the team in October 2024, with previous experience as an associate for OLIVARES.

Responsables de la pratique:

José Pablo Pérez Zea; Daniel Legaspi


Autres avocats clés:

Efraín Olmedo; María Ordorica


Les références

‘They have experienced attorneys who provide excellent advice.’

‘Jose Pablo Perez-Zea is a standout lawyer.’

‘Very precise in their analysis and in providing effective solutions to intellectual property clients. They provide an efficient, fast and timely service.’

Principaux clients

Brown Forman Corporation


THR3 Media


Grupo Lamosa


Industrias Alen


Grupo Posadas


Pirelli Tyre


Kimberly Clark de Mexico


Compañía Hulera Tornel


Lieb Internacional


Servicios Condumex


Principaux dossiers


  • Advised Lieb Internacional on proceedings before the trade mark Office to interpret and consider the relevance of Denomination of Origin through time, as well as the relevance of previously owned trade mark rights, valued at $1.5m.

Tsuru

Tsuru‘s IP practice demonstrates strong capabilities in both copyright and trade mark litigation, with success in infringement disputes, damages claims and nullity actions. Its expertise also extends to securing declarations of fame, underscoring its strength in the strategic protection and recognition of high-value IP assets. Kiyoshi Tsuru is a leader in the specialised IP practice and regularly argues complex trade mark cases before multiple courts. Rodolfo Rangel is an experienced strategist in administrative and constitutional litigation, focusing on IP, emerging technology and disruptive business models. Irely Aquique has capabilities in IP litigation as well as patent, copyright and trade mark prosecution. Orlando Pérez is a junior partner who handles the IP rights of global clients. At the senior associate level, Cristian Aviña and Néstor Villegas are both present in the trade mark space, handling enforcement and contentious matters.

Responsables de la pratique:

Kiyoshi Tsuru; Rodolfo Rangel; Irely Aquique; Orlando Pérez


Autres avocats clés:

Cristian Aviña; Néstor Villegas


Les références

‘TMI team is a highly recommended firm when we talk about intellectual property capabilities, with many years in the market, keeping an extraordinarily accurate, quick and timely response to any queries and needs in this area.’

‘In particular, Rodolfo Rangel has advised us in a very professional and clear way, answering all our doubts, explaining the strategy and the following steps of any procedure. Moreover, the ethics of his work talks for itself and is something that we appreciate and recognise as something with unique value in this profession.’

‘A team that integrates as part of the company’s legal team. They are valued as an extension of the internal legal team for their high professional, personal and ethical values.’

Principaux clients

Colgate-Palmolive Latin America


Adobe


RB Health Mexico


Grupo Massimo Dutti


Jean Louis Guirette and Michel Guirette


Principaux dossiers


  • Engaged by Colgate-Palmolive Company engaged TMI Abogados to pursue a declaration of fame for its trade marks.
  • Engaged by GRUPO MASSIMO DUTTI to apply for the renewal of its trade mark’s declaration of fame.

Baker McKenzie Abogados, S.C.

Baker McKenzie Abogados, S.C. handles a broad range of IP matters, from managing trade mark portfolios and advising on copyright and trade secret disputes to representing clients in complex patent litigation. The group is also recognised for its anti-counterfeiting expertise with ‘superior communication and practical advice’ available from a strong bench of attorneys. Marina Hurtado Cruz heads the patent practice, which tackles matters of filing and prosecution, patent litigation and validity disputes. Carlos Davila Peniche is active across the full spectrum of IP and is a key leader in copyright and enforcement mandates. As counsel, Gresly Marcano handles the brand management of several top-tier multinational clients, offering advisory expertise to optimise efficiency and profitability.

Responsables de la pratique:

Marina Hurtado-Cruz; Carlos Davila-Peniche; Gresly Marcano


Autres avocats clés:

Arturo Lara Hernández


Les références

‘On the anti-counterfeiting side, we’ve experienced superior communication and practical advice.’

‘Carlos Davila-Peniche exhibits outstanding communication and collaboration. He is also very practical in his approach and candid in his advice- all outstanding qualities.’

Principaux clients

The Walt Disney Company


GE Aerospace


Unilever


Texas Roadhouse


Hyatt


Abbott Laboratories


British American Tobacco


Federal Express Corporation


Principaux dossiers


  • Handled the domestic enforcement work for all of the business units of Disney.
  • Assisted GE with the recordal of the assignment of its healthcare brands to the spin-off GE Precision Healthcare.
  • Assisted in protecting Unilever’s MAIZENA brand by securing renewal of its oldest registration despite changes in branding, while also advising on pursuing well-known mark status and the potential relaunch of the original logo.

Bello, Gallardo, Bonequi y García, S.C.

Recognised as a TMT powerhouse, Bello, Gallardo, Bonequi y García, S.C. is well-versed in assisting clients in a range of transactions from an IP perspective. The team regularly handle matters of IP enforcement and rights protection, particularly in anti-counterfeiting, copyright and trade mark matters, and operates with a growing focus on digital law through its work in the audiovisual and tech sectors. Jonathan Rangel is at the helm of the IP practice, boasting extensive experience in the enforcement and protection of IP rights. Junior partner Ricardo Sánchez is also a valued IP litigator, with a focus on copyright infringement litigation within the advertising, audiovisual and software industries. The team is further supported by senior associates Juan Carlos Salazar and Alan Acebo, as well as engineer Romeo Chora.

Responsables de la pratique:

Jonathan Rangel; Ricardo Sánchez


Autres avocats clés:

Romeo Chora; Juan Carlos Salazar; Alan Acebo


Les références

‘They seem very serious, focused and down to business. They are very professional.’

‘I work with Jonathan Rangel. He is very friendly, cordial and loyal.’

‘We highly appreciate their professionalism and commitment to delivering excellent results.’

Principaux clients

Matthews International Corporation


Schunk Electronic Solutions


Hisense Group Holdings


Ersa


ENPV


Toyoda Van Moppes


Livelong Pet Nutrition


Jansport Apparel


Promoción y Operación (Carnet)


Hispasat


Korea United Pharm.


GEA Group Aktiengesellschaft


The North Face Apparel


Kipling Apparel


iFIT


Dufry


The Swatch Group


Omega


Kaeser Kompressoren


Qualitas Compañia de Seguros


Remarkable


VF Corporation


Aon Mexico Business Support


Engencap Holding


Datahome


Universidad Latinoamericana


Abbott


Kappa


Decathlon


Infosys


Condé Nast


Havas


Moment Factory


Pierre Cardin


Popsockets


Patek Philippe


Principaux dossiers


  • Assisted Triton Digital in an opposition against a Mexican company Triton Comunicaciones – subsidiary of Televisa, a broadcaster and producer in Mexico.
  • Represented Fenix Group, obtaining a declaration of unconstitutionality of a regulation.

Goodrich, Riquelme y Asociados

With a broad IP offering that includes patent prosecution, trade mark registration, IP litigation and enforcement, Goodrich, Riquelme y Asociados is a strong choice for domestic and international companies across various industries. The group has comprehensive contentious expertise covering patent-related amparo suits, trade mark cancellation actions and infringement cases. Behind the practice are senior partners Enrique Díaz, a leading IP specialist across the full spectrum of matters, and Guillermo Sosa, who handles the range of administrative proceedings and appeals in trade mark, patent and copyright disputes, as well as regulatory issues. On the junior partner level, Julio Cesar Prieto is well-versed in trade mark mandates, from filing and prosecution to protection and enforcement, whilst Juan Carlos Suarez specialises in all kinds of patents, including mechanical, electronic and design patents. Supporting matters is a deep bench of associates, including senior attorney Stephany Ibarra and more junior figure Maria Rosa Diaz, who are active in contentious IP disputes.

Responsables de la pratique:

Enrique Diaz; Guillermo Sosa; Julio Cesar Prieto; Juan Carlos Suarez


Autres avocats clés:

Stephany Ibarra; Natalia Merino; Maria Rosa Diaz


Les références

‘It’s a team of excellent attorneys and paralegals. They always respond quickly, and their communications are very clear.’

‘They are highly skilled lawyers and are always on top of matters. Enrique Diaz and Guillermo Sosa are the partners we work with, and they provide us with excellent services in the areas of trade marks and patents.’

‘The team’s strength is undoubtedly its speed of service.’

Principaux clients

Tao Licensing


Comité Interprofessionnel du Vin de Champagne (CIVC) and Institut National de l’Origine et de la qualité (INAO)


Maruchan


Scott Miguel Munguia Olvera


Bare Knuckle Fighting Championships


Align Technology


Cisco Technology


Google


Amazon Technologies


Lululemon Athletica Canada


Auteco Mobility


Openai Oplco


Aqua Beauty


Haifa Mexico


ITW Poly Mex


Principaux dossiers


  • Advised Openai Opco on the enforcement of its famous trade mark « CHAT GPT, » successfully filing and prosecuting over 20 oppositions and issuing multiple cease and desist letters against confusingly similar trade marks.
  • Advised Maruchan and successfully secured the registration of the trade mark « INSTANT LUNCH » in International Class 29 under the rarely applied in Mexico secondary meaning doctrine and overcame an office action from the Mexican Patent and Trademark Office (MPTO) asserting descriptiveness by presenting compelling evidence of acquired distinctiveness, leading to the recognition of the term as strongly associated with Maruchan’s products.
  • Defended the validity of MX Patent 316907 for YEDA RESEARCH AND DEVELOPMENT CO., LTD. in a high-stakes revocation action by Synthon México, overcoming multiple appeals and legal challenges to secure confirmation from Mexico’s federal courts that the patent meets all legal requirements and remains in force until 2030.

Hogan Lovells

Hogan Lovells hosts a range of multinational clients for whom it handles its global trade mark portfolios, including prosecution, enforcement and maintenance. Its contentious expertise includes infringement and invalidation actions, defending registration validity, and resolving disputes through cease-and-desist strategies. The team’s broad offering also extends to advising on publishing and artist agreements, anti-counterfeiting programs and copyright issues such as unfair competition in advertising. Bernardo Herrerías is the longstanding lead of the firm’s IP practice, navigating the full scope of matters across patents, trade marks and copyrights. With a ‘top-notch’ ability to develop legal strategies, counsel Edgar Mata supports matters involving the acquisition and protection of IP rights as well as copyrights, and IP defence and enforcement in trials and anti-counterfeiting actions. On the senior associate bench, José Casillas is a strong litigator in trade mark, patent and copyright matters, whilst Valentina Schmid has extensive experience managing trade mark portfolios.

Responsables de la pratique:

Bernardo Herrerías


Autres avocats clés:

Edgar Mata; José Casillas; Valentina Schmid


Les références

‘The team is easy to work with, knowledgeable and comes from a diverse range of backgrounds, which lends them the capability of tackling any issue.’

‘We work with Valentina Schmid, and she is responsive and detail-oriented.’

‘Hogan Lovells has a highly qualified team with extensive experience in each area. They conduct a thorough analysis of each case to present innovative proposals and provide precise follow-up with the authorities.’

Principaux clients

Kings League Latam


Tiffany & Co.


Deutsche Telekom


Mattivi Breeding S.S.


Merck & Co.


Chubb Limited / Chubb INA Holdings


Cimmyt (The International Maize and Wheat Improvement Center)


Dick’s Sporting Goods


Concord Bicycle


Google Mexico


Les Editions P. Amaury


Duracell U.S. Operations


Universal Music Group


Walmart Apollo and Wal-Mart de Mexico


Principaux dossiers


  • Advised Kings League Latam on defining the legal strategy to protect its seven-a-side football soccer league competition format and managing its trade mark portfolio for the Americas league.
  • Managed Tiffany & Co.’s trade mark and industrial design portfolios in Mexico.
  • Handled Mattivi Breeding S.S.’s trade mark and plant breeders portfolios related to berries worldwide, including Armenia, Australia, Belarus, China, Egypt, EU, US, Kenya, Mexico, Morocco, Turkey, UAE, Ukraine, Switzerland, South Africa, South Korea, Vietnam, among other countries.

Iberbrand S.C.

Iberbrand S.C. maintains its presence in Mexico’s IP markets, offering a full range of services across trade marks, patents and copyrights. The group is skilled in protection strategies to preserve the rights of clients’ intangible assets, and is equally adept in enforcement matters, from an advisory and contentious standpoint. The team is led by founding partner Diego Rossi, who has versatile experience across the practice. Other key partners include capable litigator Ana Vargas, trade mark and copyright specialist Gilberto Martinez, and Julian Vadillo, who handles trade mark protection matters. The practice group was further strengthened in August 2025 with the arrival of Nallely Van Pratt, from Von Wobeser y Sierra, SC, as a senior partner.

Responsables de la pratique:

Diego Rossi


Autres avocats clés:

Ana Vargas; Gilberto Martinez; Julian Vadillo


Principaux dossiers


Müggenburg, Gorches y Peñalosa, S.C. (MGPS)

The IP practice at Müggenburg, Gorches y Peñalosa, S.C. (MGPS) features a strong contentious capability in both trade marks and patents, with experience representing clients in nullity trials, infringement claims and opposition actions. Leading the team is Esteban Gorches, who is an experienced litigator across administrative, constitutional and commercial law. Ana Esther Urquizo is a counsel member who co-heads the department and focuses her practice on protecting and advising on IP rights. Attorneys Fernando Sánchez Tarasco and Ricardo Gómez Hernández make up the support on the firm’s contentious offering.

Responsables de la pratique:

Esteban Gorches; Ana Esther Urquizo


Autres avocats clés:

Fernando Sánchez Tarasco; Ricardo Gómez Hernández


Principaux dossiers


Pérez-Llorca

Pérez-Llorca offers its diverse client base full-spectrum IP counsel, prosecuting and protecting the trade mark portfolios of several multinational companies. Additional expertise lies in licensing and franchise agreements as well as strong litigation capabilities, frequently applied in forming defence strategies for complex infringement claims. Alberto Pliego is the key contact of the firm’s IP department and supports clients in designing, structuring and implementing franchise and licensing agreements alongside traditional IP issues. Pablo Hooper is a seasoned attorney in the market, specialising in strategic litigation and transactional work related to the licensing and protection of IP rights. The individual expertise extends to comprehensive associate support with Lirio Salgado, Manuel Gutierrez and Constantino Aquique in the senior position.

Responsables de la pratique:

Alberto Pliego


Autres avocats clés:

Pablo Hooper; Lirio Salgado; Manuel Gutierrez; Constantino Aquique


Les références

‘We commenced our collaboration with this firm recently, but are already impressed by the quality of their work, the attention to the clients’ (and our) needs and the responsiveness.’

‘Alberto Pliego is our contact, and we are very happy with his thoroughness and sound legal advice.’

Principaux clients

Accor


Aldo Group International Ag


Autofin


Baiersdorf


Combate Americas


F45 Training


Ferrioni


Geely


Grupo CME


Grupo Herdez


Plave Koch Plc (Jack In The Box)


Kokkiri


Lego


Margaritaville


Nomade People


Red Bull


SayaBio


TGA Company


The Bermuda


Thor Urbana


Tib Molbiol


Principaux dossiers


  • Served as the strategic counsel for Thor Urbana, a real estate investment and development company, in all intellectual property matters in Mexico.
  • Acted as strategic counsel to TGA Company, providing comprehensive intellectual property advice for all their IP matters in Mexico, including managing their IP portfolio to ensure protection and alignment with their business objectives, particularly within the context of their Environmental, Social, and Governance (ESG) projects.
  • Provided strategic guidance on the design and negotiation of franchise agreements, focusing on protecting F45’s intellectual property rights, such as trade marks, logos, and proprietary training methods, as well as advising on structuring the franchise relationships to meet both local legal requirements and the brand’s international standards, ensuring that the franchise model is adaptable and scalable within the Mexican market.

Von Wobeser y Sierra, SC

Von Wobeser y Sierra, SC is trusted by global players across innovative sectors, including tech and entertainment, to handle the prosecution and defence of their IP rights as well as to manage contentious matters, including infringement and cancellation actions. Patricia Kaim is the lead practitioner, concentrating on IP matters and driving the practice’s development. Additional depth is provided by (non-legal) patent associate Efrén Sánchez. However, former associate Alejandra Neiszer left the firm in July 2025, as did senior Víctor González  in September.

Responsables de la pratique:

Patricia Kaim


Autres avocats clés:

Alejandra Neiszer; Efrén Sánchez; Víctor González


Les références

‘Von Webeser & Sierra undoubtedly stands out for its personalised approach and specialised experience. Their interdisciplinary collaboration allows them to offer an efficient service tailored to their clients’ needs, positioning themselves favourably compared to other firms in the legal sector. I love working with people as capable as they are.’

‘The lawyers at Von Wobeser y Sierra stand out from the competition with their client service. Their qualities include exceptional negotiation skills, a strong commitment to the brands they represent, and above all, a great sense of urgency and responsibility. Partners like Victor are recognised for their leadership and ability to build solid relationships, which reinforces the firm’s reputation.

Principaux clients

Effem México Inc. y Compañía


Mars, Incorporated


Dude Products


Sram Corporation


Mayacert


Club de Futbol Rojinegros


Cellestron Acquisition


American Axle & Manufacturing


Nike Innovate


Medical Management International


Staedtler


Jenny’s Rose


Balenciaga


Principaux dossiers


  • Representing Dude Products in combating counterfeit DUDE WIPES in Mexico by opposing bad-faith trade mark applications that mimic its trade dress and branding, aiming to block market entry and protect consumer trust.
  • Secured the transfer of the domain banfield.com.mx for Medical Management International by enforcing its established BANFIELD trade mark rights, safeguarding the client’s digital presence and underscoring the importance of trade mark enforcement in the online space.
  • Protected Procter & Gamble’s IP rights in Mexico, most recently by developing and executing a trade mark protection strategy for the “MR. CLEAN” brand, which includes filing multiple oppositions to block third-party applications for similar marks and prevent consumer confusion in the cleaning products sector.

Ava

Praised for ‘its agility and modernity’, Ava has a growing IP practice with particular activity in patent prosecution and defence in the pharmaceuticals and tech industries. Yucatán-based Agustin Velázquez co-leads the group alongside Tania Neri Gutiérrez in Mexico City. Velázquez is an expert in IP strategies and litigation as well as the protection of combined technologies. From Guadalajara, Ricardo Alarcón provides comprehensive associate support, with extensive expertise in the pharmaceuticals sector. Cuauhtémoc Miranda is an IP engineer who is also well-versed in patents for biotech industries and medical devices. Co-managing partner Tomás Arankowsky departed from the firm in October 2024.

Responsables de la pratique:

Agustin Velázquez García-López; Tania Neri Gutiérrez


Les références

‘AVA Firm is unique for its innovative approach, ability to adapt to clients’ specific needs and specialisation in areas such as intellectual property and litigation. It compares very well with other firms, standing out for its agility and modernity.’

‘AVA Firm lawyers stand out primarily for their experience and specialisation in intellectual property. They are particularly noted for their ability to handle complex cases and their innovative approach to legal practice.’

‘Among the outstanding partners mentioned are lawyers such as Agustín Velázquez, who is widely recognised as a leader in intellectual property in Mexico.’

Principaux dossiers


  • Handling matters of IP protection, including the renewal of the artistic name and trade marks for a Mexican Latin pop rock band.
  • Handling a patent application for a business platform that offers a virtual office to its allies to schedule appointments with clients through geolocation.

BGAL Asociados

Specialist boutique BGAL Asociados is well-versed in IP prosecution and handles a high volume of litigation within the Mexican IP market, including infringement, nullity and expiration proceedings. Inti Alva Espinoza is the managing partner of the practice, who focuses on trade mark, patent and unfair competition litigation. He is closely supported by Flor Bermúdez, who is experienced in managing global IP portfolios and developing trade mark protection and enforcement programs. Senior associate Oscar Flores Vázquez is an invaluable litigator with particular activity in the social media field. Laura Hernández Torruco is a junior associate who provides equal support in contentious proceedings.

Responsables de la pratique:

Inti Alva Espinoza


Autres avocats clés:

Flor Bermúdez; Oscar Flores Vázquez; Laura Hernández Torruco


Les références

‘The BGAL team has been successful in handling complex litigation, especially in enforcing our intellectual property rights in digital media. One of BGAL’s strongest features is its responsiveness and business-oriented legal advice.’

‘Inti Alva is an expert in trade.mark, copyright, and intellectual property litigation matters, who also has a strong ability to resolve complex intellectual property matters. He is a very practical and executive attorney who provides legal advice that considers our business objectives and legal strategy.’

‘Flor Bermúdez is a highly experienced trade mark attorney who can effectively handle multiple matters in Mexico and abroad.’

Principaux clients

Airbnb, Inc.


Sesame Workshop


Pure Milk Producers (Alpura Group)


Radiópolis System (SR)


Alo


Lincoln Electric Company


Robert Bosch Mexico.


Prada


Textron


Buckman Laboratories International


Dräger Mexico


Schlumberger


Bayer Mexico


Alen Industries


Viterra Canada


Truper


Principaux dossiers


  • Led the resolution of a high-profile intellectual property dispute between Alo and Grupo Ismark over the rights to the ALO trade mark in Mexico, involving multiple proceedings before various federal authorities, including opposition, nullity, non-use cancellation and infringement actions.
  • Represented AIRBNB in ​​a series of trade mark opposition proceedings in Mexico after the client faced multiple third-party applications attempting to register marks incorporating its distinctive brand elements, posing a risk to its well-established brand identity.
  • Represented Grupo Alpura in a critical trade mark dispute against Compagnie Gervais Danone (Danone), which initiated multiple nullity actions against Alpura trade marks, including ALPURA ACTIVE, ALPURA ACTIVE ANTIOX, and ALPURA ACTIVE DETOX. DANONE alleges a likelihood of confusion with its well-known ACTIVIA trade mark.

C&L Attorneys

C&L Attorneys provides end-to-end support for IP portfolio management across diverse industries, overseeing the prosecution, protection and enforcement of brand rights. Ana Castañeda is a trade mark specialist with extensive expertise in IP counselling and protection strategies. Jorge León is a team leader with strengths in IP litigation and enforcement, whilst senior associates Arantxa Garcia and Maria Fernanda Rodriguez are both well-versed in trade mark law and contentious proceedings.

Responsables de la pratique:

Ana Castaneda; Jorge Leon; Arantxa Garcia; Maria Fernanda Rodriguez


Les références

‘Complete and reactive team.’

‘They provide excellent legal service; they respond promptly, and they always provide business-focused advice. They will litigate where necessary, but will work out an agreement where that is the client’s preference. They are subject matter experts, incredibly knowledgeable about Mexican trade mark law. I recommend them highly.’

‘I work with Jorge Leon on most of the trade mark counselling matters, including legal clearance, filing and prosecution. Jorge provides excellent advice, always keeping the needs of the client at the forefront.’

Principaux clients

Starbucks Corporation


Teva Pharmaceutical Industries


Virgin Enterprises


Chocoladefabriken Lindt & Sprüngli


Kao Corporation


Inner Mongolia Yili


Nissin Foods Holdings


Sega Games


ZTE Corporation


Kores Holding Zug


Chiesi Farmaceutici


Man Marken


China FAW Group


Lohia Group


Doterra Holdings


Principaux dossiers


  • Advised and secured a win for Teva Pharmaceutical in a cancellation action enforced simultaneously in Mexico, Guatemala, Honduras and El Salvador.
  • Achieved the cancellation of trade mark registration for Unicorn Fantasy, which was pivotal to the alleged infringement action filed against Starbucks Corporation, resulting in the dismissal of the unfair competition claims raised during the infringement action.
  • Advised China First Automobile Group (FAW) in asserting senior rights by pursuing cancellation actions against a copycat mark HONGQI.

ClarkeModet México

ClarkeModet México is equally adept at handling trade mark and patent applications, filing and defending cancellation and opposition actions to protect and secure IP rights, alongside a strong litigation offering, particularly for pharmaceutical patents. A diverse group of specialists leads the team: César Cruz has a versatile practice spanning advisory in patents and copyright, and supports the trade mark department, primarily led by Mariana García and closely supported by Fernando Escudero. Chemical engineer Angélica Pardavell regularly navigates complex patent challenges, such as double patenting and divisional objections, whilst Sabrina Barrientos is an expert in patent litigation. Roman Soto and Lorena Rodríguez also hold leading roles in the team.

Responsables de la pratique:

Lorena Rodríguez; César Cruz; Angélica Pardavell; Mariana García; Roman Soto; Sabrina Barrientos


Autres avocats clés:

Fernando Escudero; Eder Gutiérrez


Les références

‘I think they compete in quality and legal design. Each person was clear about their role in resolving legal cases. It was clear they were up-to-date on the standards applicable to each case. Customer service was constant. They take good care of their clients by projecting kindness and professionalism.’

Principaux clients

Lecomf


Gruma


Zoom Video Communications


Cemex


Aeffe (formerly Moschino)


Toscaf


Psicofarma


Manufacturas Metálicas Especiales


Principaux dossiers


  • Advised Aeffe (former: Moschino) on the opposition process, obtaining the formal estimation for its “MOSCHINO” mark.
  • Advised a multinational biopharmaceutical company to obtain an adjustment in the terms of their patent, which, at the time the adjustment was requested, had already expired, allowing its validity to be recovered.
  • Advised Zoom Video Communications, on the opposition process, obtaining the formal well-known estimation for its “ZOOM” mark.

Cuesta Campos y Asociados S.C.

The IP practice at Cuesta Campos y Asociados S.C. advises domestic and global clients across the manufacturing, pharmaceuticals and retail sectors on their trade mark portfolios, developing protection strategies and handling contentious proceedings when required. Mauricio Chozas leads the team with seasoned expertise in trade mark protection. Lorena Pinto offers support as a senior associate in trade mark registration, opposition procedures and licensing matters.

Responsables de la pratique:

Mauricio Chozas


Autres avocats clés:

Lorena Pinto


Les références

‘Excellent service and very good level of resolution for property issues in Mexico.’

Principaux clients

Almex


Vagabond Spirits


Marco’s Pizza


Cloe


DMI (Andares)


Biofarma Laboratorios


Subway


Phusion Projects (Four Loko)


Fender


Opko (Pharmaceuticals)


Nature’s Touch


Tenacious D


Kueski


Morton’s Subastas


Grupo México


M&C Saatchi


Principaux dossiers


  • Assisted in the opening of the first store of Marco’s Pizza in Mexico, securing the registration of the corresponding trade mark, despite serious difficulties.
  • Overturned a decision related to copyright infringement handled by another firm, which thereafter led to a final decision that established non-infringement by our client Wiegand and the possibility of our client to recover almost $2m and also be in a position to claim damages for over $1m.
  • Assisted a company devoted to the tech industry, defending its IP assets, and participated in litigation related to trade mark infringement, annulment and cancellation actions, which will allow the client to maintain its trade marks in Mexico.

MCOY Abogados

MCOY Abogados offers comprehensive expertise across the full spectrum of intellectual property matters, including international portfolio management, patent and copyright protection, anti-counterfeiting and IP-related disputes. The IP practice is led by Alejandro Cárdenas, who brings particular strength in enforcement. He is supported by a skilled team: Eduardo Miravete focuses on trade mark and patent enforcement; Pablo Migoya handles IP prosecution and litigation; and José Antonio Argüello specialises in the maintenance of IP rights.

Responsables de la pratique:

Alejandro Cárdenas


Autres avocats clés:

Eduardo Miravete; Pablo Migoya; José Antonio Argüello


Principaux dossiers


Méndez + Cortés S.C.

Recognised for protecting and enforcing IP rights in the medical and pharmaceutical sectors, Méndez + Cortés S.C. is skilled in investigations for infringement and cancellation actions and negotiating settlements to protect IP interests. Jose Juan Mendez Cortes and Emmanuel Cortés are the firm’s founding partners, leading all matters concerning trade marks and patents. Partner and engineer Luis Márquez aids clients in patent protection alongside patent specialist Hilda Zepeda. Lizbeth Jiménez supports the practice’s trade mark issues.

Responsables de la pratique:

Jose Juan Mendez Cortes; Emmanuel Cortes; Luis Marquez


Autres avocats clés:

Hilda Zepeda; Lizbeth Jiménez


Les références

‘Mendez + Cortes, S.C. is a national Mexican IP firm with a strong foothold in the local market, yet with an extraordinary international network and a wonderful IP team. The firm has been our first point of contact for IP issues in Mexico for almost twenty years.’

‘José Juan Mendéz is for us the top IP attorney in Mexico with his unparalleled experience, enormous legal knowledge, strategic brilliance and ability to translate his great legal skills into the best practical results. Furthermore, he is greatly supported by his younger partner Emmanuel Cortés. These two and their further colleagues build a virtually unbeatable team of IP attorneys.’

‘Extensive knowledge in IP.’

Principaux clients

Silver Oak Wine Cellars


Gilead Sciences


Beaver-Visitec


Quimica Goncal


Mezcal Amores


Frida Experience


Space Exploration Technologies


Fundación para la Investigación Biomedica del Hospital Universitario Ramon y Cajal


OMX


Principaux dossiers


Mijares, Angoitia, Cortés y Fuentes S.C.

Mijares, Angoitia, Cortés y Fuentes S.C. has a trusted reputation across Mexico’s legal market and operates a comprehensive IP practice, regularly handling day-to-day trade mark management and defence strategies. Team leader Alejandro Díaz has versatile experience across the spectrum of IP matters, with a focus on trade marks and copyrights. Associate support begins with Claudia Gutiérrez, whose activity ranges from IP due diligence to counselling on advertising issues. Juan Pablo Cárdenas develops strategies to protect and enforce trade marks, copyrights and trade secrets, and Samia Sero possesses equal expertise with additional skills in litigation.

Responsables de la pratique:

Alejandro Díaz


Autres avocats clés:

Claudia Gutierrez; Juan Pablo Cardenas; Samia Sero


Les références

‘The team’s strengths and skills include extensive training, experience and professionalism. In our opinion, Mijares far surpasses other law firms.’

‘What sets them apart from their competitors is their fast response times and the fact that they have specialised professionals in each legal area.’

‘The people are very warm, respectful, and professional, and show a genuine interest in supporting our organisation.’

Principaux clients

Hasbro Consumer Products Licensing Limited


Grupo Televisa


Chantilly


Estee Lauder Mexico


Grupo Presidente


Consuelo Benjumea y Asociados


Empresas ICA


Entertainment One (eOne)


Apollo Sports & Entertainment Law Group


Principaux dossiers


  • Advised Grupo Presidente in a complex set of negotiations and conciliation meetings before the Mexican Copyright Office with Gestión de Derechos de los Productores Audiovisuales Mexico (« EGEDA »), a collective management society in Mexico, to determine the amounts of royalties for the years 2022 to 2024, our client was supposed to pay for the alleged retransmission of audiovisual works in the televisions of the hotels Presidente InterContinental across Mexico.

Solórzano Linaldi

Solórzano Linaldi has a strong track record handling trade mark, patent and copyright claims and maintaining clients’ IP rights across a diverse sector range. The group boasts specialist expertise in the pharmaceuticals sector, as well as having established clients within the film industry. Co-founder of the firm, Guillermo Solórzano Leiro, heads the practice group, with seasoned experience protecting and enforcing the IP assets of prominent clients. A trio of active associates support the practice’s output, with Miriam Orozco Soria aiding matters related to the entertainment industry whilst Eréndira Frías Valenzuela and Alan Osorio Aragón advise clients in the pharmaceuticals sector.

Responsables de la pratique:

Guillermo Solórzano Leiro


Autres avocats clés:

Miriam Orozco Soria; Eréndira Frías Valenzuela; Alan Osorio Aragón


Principaux clients

Sandoz


Productos Farmacéuticos


Glenmark Pharmaceuticals


Sun Pharma de México


Investigación Farmacéutica (IFA CELTICS)


Kanape Media Group


Neology


Vert Pharma


Asofarma de México


Outdoor México Servicios Publicitarios


Sum Services


Franco Escamilla


Protein (Apotex)


Entravision Communications Corporations


Invicta Films


Cinema Máquina


Vive Science 314


Central Detallista


Kenio Productions


Alejandro Martinez Grey


Eduardo Warmann Shimanovich


Novagenic Mexico


Promoción Activa de Talento, S.C.


Accesos Holográficos


Krafty


Servicios Comerciales Baltek


Invicta Media


Principaux dossiers


  • Advising Sandoz in the design and implementation of a technical-legal strategy from a life sciences and patent law standpoint, to obtain marketing authorisation for a drug containing an active pharmaceutical ingredient primarily indicated as an immunosuppressive agent for preventing organ rejection in patients undergoing kidney, liver or heart transplantation, providing targeted immune modulation.
  • Advised New York office of Katten Muchin Roseman LLP on intellectual property and personal data protection law, to ensure the client’s compliance with applicable regulations, especially regarding the protection of confidential information as well as the processing of sensitive data, such as fingerprints, video recordings, and facial recognition, collected in Mexico and processed both in Mexico and in the United States of America.
  • Advised Krafty Films during the production of the documentary MATICES in collaboration with Warner Bros. Discovery, to negotiate and secure the necessary intellectual property rights, manage the release and use of imagery, and meticulously review the featured works of art.

Chevez Ruiz Zamarripa

The IP team at Chevez Ruiz Zamarripa stands out for its protection expertise, supporting clients with anti-counterfeiting and brand protection strategies, and defending against infringement claims. The group also conducts trade mark clearance searches and develops sophisticated strategies to secure and strengthen IP assets. Gloria Niembro is at the helm of the firm’s IP practice, with expertise in consultancy and litigation of trade marks, copyrights and trade secrets. Strong associate support bolsters the team, with active names including Paulina Luis-Castillo and Diego Anzures.

Responsables de la pratique:

Gloria Niembro


Autres avocats clés:

Arelí Méndez; Paulina Luis- Castillo; Diego Anzures; Alain Schutz


Les références

‘Chevez stands out for its experienced lawyers who offer modern solutions tailored to emerging industries like NFTs and social media influencers. Compared to other firms, its team combines legal expertise with deep industry knowledge, providing a competitive edge. They’ve helped us strategise with filings, overcome complex office actions and oppositions.’

‘The intellectual property team at Chevez Ruiz Zamarripa stands out for its exceptional expertise and client-centred approach. Their ability to navigate complex IP matters with precision, coupled with a deep understanding of both global and regional nuances, makes them a trusted partner.’

‘The individuals I work with at Chevez Ruiz Zamarripa demonstrate unmatched professionalism, deep expertise and an unwavering commitment to client success. Their ability to deliver thoughtful, innovative solutions while maintaining clear and timely communication truly sets them apart from competitors. A special mention must go to Gloria Niembro, our point of contact for trade mark matters. Her attention to detail, efficiency and proactive approach have been invaluable. She consistently goes above and beyond to ensure our concerns are addressed promptly and effectively. It is individuals like Gloria who make working with the firm such a positive and rewarding experience.’

Principaux clients

Sanofi


Flixbus


ASICS


Aquamar


Dollarcity & Dollarama


Ollamani


Water Saver Tech


Palacio de Hierro


Synergo


DD3 Hipotecaria


Principaux dossiers


  • Conducted for Sanofi a risk assessment and analysis concerning the client’s extensive operations, which include numerous subsidiaries and registered trade marks worldwide.
  • Advised Flixbus on due diligence processes and drafting of contractual documents involving IP assets.
  • Conducted for Aquamar an investigation into a potential infringement/counterfeiting case.

Costinica & Asociados Abogados

Lauded for its ‘extensive experience’, ‘personalised service’ and ‘good practices’, the team at Costinica & Asociados Abogados is well-placed to assist corporate clients in the retail, automotive and logistics sectors with the administration of IP portfolios and the registration and protection of trade marks and patents. Contentious matters related to the preservation of IP rights constitute an additional core area of expertise. Managing and founding partner Luis Pavel García Costinica, who is praised by one client as ‘committed to excellence and professional ethics’, heads up the practice and specialises in IP, administrative law, corporate law and arbitration.

Responsables de la pratique:

Luis Pavel García Costinica


Les références

‘Costinica Abogados is a leading law firm in the field of intellectual property in Mexico. With a team of highly trained professionals with extensive experience in the field, the firm has established itself as a benchmark in the protection and management of copyright, trade marks, patents and other aspects related to intellectual property.’

‘One of Costinica Abogados’ main strengths is its personalised approach to each client, which allows it to thoroughly understand the specific needs of each case. Led by Luis Pavel Costinica, who is committed to excellence and professional ethics, this is reflected in the services provided and in client satisfaction.’

‘The Costinica Abogados law firm is characterised by its personalised and, above all, professional service in the areas of practice it handles, offering a wide range of legal services related to technology.’

Principaux clients

Turbo Ion


Suburbia


Going global


Edificaciones Dinámicas


Viñedos De Cote


Licencias Internacionales


Isuzu Motors México


Delivery Hero


IBG Brands


Gulf México


Principaux dossiers


  • Advised Liverpool on the use of AI in copyright generation.
  • Advised Licencias Internacionales on the use and legal exploitation of copyrights.

Creel, García-Cuéllar, Aiza y Enríquez, S.C.

Creel, García-Cuéllar, Aiza y Enríquez, S.C. is a transactional powerhouse with capabilities to handle IP issues arising from corporate matters. The group is well-versed in due diligence processes and negotiating various licenses and agreements to protect clients’ IP rights. Jorge Montaño is the team lead, overseeing corporate transactions with complex IP issues. His team is comprised of capable associates, skilled in all manner of IP law. Sofía Castañón is ‘a constant in the department,’ advising on the registration and maintenance of IP rights. Luis Fernando Arias focuses his practice on distinctive signs and data protection, whilst Alondra Delgado is commended for her patent and trade mark protection work. The team was further strengthened in July 2025 with the hire of assocate Alejandra Neiszer  from Von Wobeser y Sierra, SC.

Responsables de la pratique:

Jorge Montaño


Autres avocats clés:

Sofía Castañón; Luis Fernando Arias; Alondra Delgado; Emmanuel Chávez


Les références

‘We are extremely grateful for the professionalism of Creel, García-Cuéllar, Aiza y Enriquez, SC for the legal support it provides.’

‘Creel, García has a high-quality intellectual property department, with a transactional focus and capable of handling highly complex matters. We always recommend them.’

‘Sofía Castañón is excellent at monitoring day-to-day work, analytical and meticulous with attention to detail.’

Principaux clients

North Road Opco


Incode Technologies


Stingray Digital


Riot Games


United Parcel Services De Mexico


The Not Company


Two Sons Imports


BC-CPG Acquisitions


Whaleco Technology


MRP CKD


Principaux dossiers


  • Assisted North Road Opco, in the acquisition of a Mexican production group dedicated to film and multimedia production projects, some of them available on highly recognised streaming platforms around the world.
  • Advised United Parcel Services De Mexico for the acquisition of Mexican package delivery company “Estafeta”, a transaction with a very strong intellectual property component that involved the establishment of a complex structure to ensure the correct transfer of the business’ intellectual property, as well as the crafting of transition services agreements involving IP rights.
  • Advised The Not Company in connection with its advertising, marketing and commercial practices in Mexico, from a consumer protection and intellectual property standpoint, particularly, in the intervention of administrative proceedings regarding the labelling of their products, as well as in the process to fully align such labelling with applicable provisions.

Ecija

The IP practice at ECIJA is well-versed in handling trade mark matters, capable of portfolio management, protection and enforcement, as well as additional expertise in copyright issues. Mike Margáin is the practice head with a focus on IP issues in the tech and entertainment sectors. He is closely supported by Ricardo Cortés, a new addition to the team in August 2024, with solid experience in IP protection strategies.

Responsables de la pratique:

Mike Margáin


Autres avocats clés:

Ricardo Cortés


Les références

‘ECIJA’s lawyers demonstrate a deep understanding of the strategic areas affecting the pharmaceutical industry, which is reflected in the quality of their advice and their ability to identify effective solutions. This specialised knowledge is complemented by a constant availability of time and resources to address client needs in a timely and appropriate manner, always ensuring a high level of precision in their recommendations.’

Principaux clients

Atlético San Luis Football Club


PIM Brands


Hugo Boss


Klimber LATAM


ETPAY


Ansys


Vivaro Telecom


Victorinox


Grupo Afirme


Coppel Group


Ojo de Dios Mezcal


Platzi


Atletico de Madrid Football Club


Grupo Live


Ultramar


Rototec


Valval


Consejo Mexicano de Negocios


Arena Social Platform


Trafimar Group


Wetherill Associates (WAI)


Expereo


Grupo Foster


Mujer Financiera


Informa Markets


Master English


Hawkers Group


WAI (Wetherill Associates)


Kunst Chokolade


Gotofreight Limited (Best Services International Freight)


López-Velarde


Exportadora de Café California


Garesa


OXXO


La Bella Verde Boats


Caracol TV


Wegital


Cazagringos Podcast


Vitro


Prohygiene


A&C Seguridad Social


Distribuidora Virgo


Taylor Wessing


Operadora Cibergestión


Cuack Urban Fashion


The Blue Bull Inversiones


Datastar Argentina


Grupo Armstrong


Farmacias Paris


FIFPRO Commercial Enterprises


Casa Bufala


Validated ID


Ankonina Investment Portugal LDA


Principaux dossiers


  • Provided in-depth legal advisory services to MediaRex on trademark registrations for digital currency « chiliz » and « SOCIO BAZ », two key assets in the rapidly growing digital asset and fan engagement industry.
  • Advised Wegital HK on ensuring copyright compliance for their music app, Lark Player, through a detailed verification of app features and additional recommendations on copyright risk management.
  • Advised Grupo Coppel on trade mark matters in Ecuador, Colombia, and Peru, including the registration of « Nexport » and « Sportline » in Ecuador, along with applications for Nexport, Brave, and Aspix in Colombia, legal disputes, including a review of « Body Control » in Ecuador, and a trade dress case in Colombia, with international coordination led from Mexico.

Holland & Knight México, S.C.

Holland & Knight México, S.C. is trusted by a broad base of domestic and international clients to manage and protect their patent and trade mark portfolios, providing strategic guidance throughout the entire registration and enforcement process. Senior counsel and IP attorney José Luis Villareal leads the team with experience handling an array of IP transactions, including the transfer, licensing and due diligence of IP assets, as well as litigation proceedings.

Responsables de la pratique:

José Luis Villareal


Les références

‘Professional service, strong collaboration ability, timely feedback and regular updates on case status.’

‘José Luis Villareal and I have a high level of cooperation.’

Principaux clients

Olé Mexican Foods


Chery Automobile


Alimentos Tres G


Rash Peru


Fieldwood Energy


Proyecto


Principaux dossiers


  • Represented and advised Olé Mexican Foods, Inc.(« Olé ») in connection with the prosecution and maintenance of its global trade mark portfolio.
  • Represented and advised Alimentos Tres G (« Alimentos Tres G ») in connection with the global management of its IP portfolio.