ECIJA's sports and entertainment law capabilities take in the drafting and negotiation of representation agreements with promoters and agencies, commercial and sponsorship contracts, labour relations matters, and the protection of personal data, IP and image rights. The firm is regularly called upon by sports companies, federations, entertainment entities and athletes. The group is also active in arbitration proceedings before specialised sports organisations in Mexico and abroad. Leadership of the practice is shared between national managing partner Ricardo Chacón, and IP and TMT specialist Mike Margáin. Chacón specialises in corporate and commercial law, project finance, telecoms and entertainment matters, and can draw on substantial experience providing professional football clubs in the Mexican Football Federation's First Division with corporate and technological law advice. Senior associate Fernando Poo is noted for his work advising professional football clubs on their legal incorporation, the hiring of players, the drafting of sponsorship and advertising contracts, and handling challenges to disciplinary sanctions imposed by international bodies.

The practice group at Ibáñez Parkman y Asociados SC is well-placed to provide support on a wide range of sports and entertainment law matters, including IP protection, contract negotiation and image rights management. The team's expertise also takes in sponsorship, advertising standards and content licensing, for which it is frequently instructed by designers, sponsors, talent agencies and models. The group's key contact is Eduardo Castillo Batiz Canessi, who specialises in tax and entertainment law. Also noted are Carolina Alcalá Ortiz (IP, entertainment and fashion law, corporate and contractual law); and associate Ismael Labastida Flores (tax law).

Mijares, Angoitia, Cortés y Fuentes S.C. houses a well-regarded sports and entertainment practice with notable strength in corporate and transactional matters. The group is regularly instructed by sports teams, entertainment companies and major media groups to advise on M&A and joint venture transactions and the negotiation of commercial contracts. Additional areas of expertise include sponsorship, broadcasting and licensing arrangements, and ensuring compliance with advertising regulations. The key names to note are co-managing partner Francisco Fuentes, who majors on antitrust law, M&A transactions and telecoms matters; Eugenio Macouzet (M&A and real estate transactions, debt and equity offerings, and commercial loan structuring); and counsel Alejandro Díaz (IP & data protection). Associates Aisha Calderón and Pedro García support the partners across a range of sports and entertainment law mandates.

Since its founding in 2023, boutique firm RR Consulting has established a strong reputation in entertainment law, offering a broad range of legal services to clients in the audiovisual production sector, among them production companies, streaming platforms, studios, directors, musicians, actors and influencers. The team is equipped to provide support throughout the entire production cycle of films, TV series and documentaries, as well as advising on e-sports competitions and live events. Additional core areas of expertise include the negotiation and drafting of contracts, licensing matters and merchandising agreements. Leadership of the practice is shared between co-founding partners Raúl del Alto and Rafael Rodríguez. Del Alto brings extensive experience in entertainment law to the table, while Rodríguez's practice encompasses entertainment law, IP and copyrights matters.

Specialist firm Senn, Ferrero, Asociados Sports & Entertainment México maintains offices in Mexico City and Monterrey, as well as in Madrid and Santiago, Chile. The firm enjoys a strong reputation for its comprehensive coverage of sports and entertainment law matters, offering both contentious and non-contentious assistance to a broad client base that includes professional athletes, sports teams, federations, talent agencies and production companies. The group is equipped to provide day-to-day advisory assistance, including the drafting of industry-specific employment contracts and national and international transfer agreements. Arbitration is a core area of strength for the team, which regularly represents clients before the Court of Arbitration for Sport in Lausanne, Switzerland. Additional areas of focus include financial and tax planning advice for sports organisations, the structuring and financing of player transfers and image rights arrangements. Leadership of the practice is shared between Luis Torres-Septién Warren and José María Zayas Prado. Torres-Septién Warren is well-versed in arbitration proceedings and IP issues in the entertainment sector. Zayas Prado, for his part, handles contracts law, player transfers, M&A transactions and arbitration. Key associate Andrés Etienne Salinas supports the partners across the range of advisory and contentious matters.

Von Wobeser y Sierra, SC houses strong capabilities in sports and entertainment law, advising on a broad spectrum of matters that include broadcasting, licensing, sponsorship, media rights and brand integration agreements. The team also provides support on image rights, endorsement arrangements and influencer marketing programmes, as well as routinely advising on the structuring and negotiation of financings, joint ventures, divestitures and stock issuances within the sector. The group's client roster regularly features entertainment groups, sports teams, musicians, actors, production companies and sponsors. Key contacts include Javier Betancourt, who specialises in corporate, M&A, banking and finance and real estate; Fernando Carreño, who heads up the competition and antitrust practice and is also active in corporate and M&A law; Sergio López (competition and antitrust); and Pablo Sáez Williams and counsel Manuel Martínez, both of whom handle corporate and M&A and real estate.