CQS/FV – Cesnik, Quintino, Salinas, Fittipaldi e Valerio Advogad is known for its comprehensive expertise across the media and entertainment industry, covering areas such as audiovisual, music, gaming, live productions, visual arts and sports. The team advises on a wide array of mandates including sponsorships, co-productions, pre-licensing, IP and commercial agreements, as well as regulatory, corporate and tax matters. Its capabilities also extend to copyright protection and licensing for all types of media, spanning digital platforms, cinemas and broadcasters. The firm acts for a broad client base including media groups, talent, agents, production companies, record labels, technology companies and other key stakeholders. Fábio Cesnik is a leading figure in the media and entertainment space; José Maurício Fittipaldi has notable strength in guiding Hollywood studios through regulatory and production-related issues; and Rodrigo Salinas advises on IP, contracts and litigation matters in the media sector. Felipe Senna brings expertise in online piracy, with a focus on sports content, while Ygor Valerio is a name to note for tech-related matters. In 2024, Thais Colli joined the team, bringing expertise in entertainment law and IP, while Priscila Beltrame focuses her practice on IP. All aforementioned lawyers co-lead the team.

B/Luz is highly regarded for its work in digital media, with deep expertise spanning streaming services, generative AI, gaming, data management solutions, VR and AR technologies, and influencer marketing. With particular strength in adtech, the team guides clients through the full lifecycle of advertising campaigns - from concept development through production and distribution. It also represents advertisers and media companies in advertising disputes before CONAR. Beyond advertising, the practice advises on media and entertainment transactions, broadcasting and streaming matters, content moderation, and strategic deals. Pedro Ramos focuses on complex digital media and advertising transactions; Fernando Bousso handles privacy-related aspects of media matters; and Vanessa Pirró oversees a blend of IP and technology transactions. These three practitioners oversee the department. Andressa Bizutti leads the firm’s advertising, social media, and streaming arm, and is recognised for her ability to navigate emerging regulatory issues, while Ana Paula Silveira supports clients with contract drafting, regulatory reviews and advertising compliance.

The entertainment practice at Mattos Filho offers comprehensive advice on tax, contractual and regulatory matters, leveraging the firm's full-service structure to support clients with M&A, foreign investment and cultural tax incentives. The team is particularly active in advising video-on-demand (VoD) platforms on regulatory issues, and has significant experience in transactions and tax planning for media-related clients. Fabio Kujawski is a key figure in the practice, known for his expertise in betting, sports, e-sports and gaming, where he counsels clients on Brazil’s evolving legal framework; Lisa Worcman brings deep knowledge of tax issues specific to the media sector; Maíra Schweling Scala Pfaltzgraff advises on transactional and general legal matters; and Isabela Fernandes handles complex licensing and regulatory compliance issues.

Murta Goyanes Advogados is recognised for its strong media and entertainment focus, advising a broad range of industry players – including producers, distributors, broadcasters, streaming platforms and advertisers – on both contentious and non-contentious matters across film, music, print and sports. Particularly distinguished in the audiovisual sector, the firm supports major studios with film and TV production, distribution, consultancy and access to tax incentive programmes. Antonio Murta is a leading IP specialist with deep experience in media, while Marcelo Goyanes advises local and international clients on trade mark and unfair competition matters. Luiza Duarte Pereira and João Marcos Gebara also advise on IP, with Gebara further specialising in contracts and litigation. Tatiana Suschko draws on her prior in-house experience at a production and broadcasting company to handle advertising, IP and contractual matters. All named lawyers co-head the practice.

With a strong roster of international and multinational clients, including social media platforms, media conglomerates, advertisers and TV networks, Pinheiro Neto Advogados is well equipped to handle complex media and entertainment matters, offering expertise in IP litigation, digital media and technology issues, as well as advising on restructurings, production, licensing and marketing agreements. Leading the practice, José Mauro Decoussau Machado is a seasoned IP litigator who also advises on transactional work; Larissa Galimberti brings significant experience in IP-related agreements, technology transfers and advertising issues; Raphael de Cunto handles corporate and tech-related mandates; and Gustavo Gonçalves Ferrer contributes to a broad array of media and entertainment projects.

Caio Mariano Advogados is highly regarded for its expertise in the audiovisual and music industries, acting for prominent production clients across Brazil and offering comprehensive support throughout the entire project lifecycle, from financing and distribution to regulatory compliance, licensing, contracts and rights clearance. Caio Mariano co-leads the media and entertainment team with Caio Fujiyama in São Paulo; Mariano advises media companies, artists, labels, agencies and production companies on both contentious and transactional matters, while Fujiyama is particularly known for his focus on copyright and licensing issues in the media space.

A trusted adviser to Brazilian media and entertainment clients, the team at Cescon Barrieu is skilled in negotiating high-level strategic media agreements. Offering expertise beyond contracts, the group also handles advertising matters such as claim reviews, representation before CONAR, and risk mitigation strategies for campaigns, as well as transactions involving media outlets and advertising agencies. Leading the practice, Tania Liberman focuses on drafting and negotiating content licensing, marketing and advertising contracts, along with digital media issues. Co-head Julia Pazos brings expertise in content and IP agreements, and also advises on media-related M&A transactions.

Gaming and esports clients benefit from the specialised expertise of Dias Carneiro Advogados, which is turned to by several leading international video game developers in Brazil for advice on licensing, marketing, advertising, data protection and consumer disputes. The firm has played a key role in significant esports projects, such as setting up franchise structures for global gaming brands, drafting championship agreements and advising on esports regulation. The team is led by Vanessa Pareja Lerner, a leading authority in video game law who represents gaming clients in litigation and also assists with IP, data protection and regulatory issues. Co-head Eduardo Turkienicz is recognised for his strong background in corporate and IP matters, while Barbara Emidio Nascimento advises on franchising, licensing and commercial contracts.

IW Melcheds is home to a well-rounded media and advertising practice, which is adept at advising clients on corporate, commercial, digital, entertainment and advertising law. The practice is spearheaded by Luiz Werneck, a leading figure in Brazilian advertising law who advises on media and entertainment matters and frequently represents clients before the Brazilian National Council of Advertising Self-Regulation (CONAR). Complementing the team, IP expert Talita Sabatini Garcia brings valuable industry insight from her previous in-house role at a major media company and also regularly acts for clients before CONAR.

Schivartche Advogados is recognised for its deep-rooted expertise in production agreements and distribution transactions, regularly advising major Brazilian and international audiovisual companies, including production studios, pay TV programmers and operators. The firm is known for its strategic guidance in drafting and negotiating key industry agreements. The practice is led by André Schivartche, a seasoned expert in media and entertainment law, who provides comprehensive advisory, transactional and regulatory support to clients in the audiovisual sector.

Senna Advogados is a leading firm for music-related media and entertainment matters, offering expertise in both Brazilian and international laws and regulations. The firm is retained by major music artists, writers, production companies, and film distributors for assistance with IP issues, corporate law, and litigation. Additionally, the team provides support for events and festivals, advising on advertising campaigns and tax incentives. The practice is led by Eduardo Ghiaroni Senna, who specialises in cross-border deals and rights clearance for feature films and TV productions. Roberta Rodrigues focuses on contractual and IP matters, while Bárbara Fraga handles copyright issues in the music and audiovisual sectors. Gabriela Rocha brings significant expertise in entertainment-related regulatory matters.

The media and entertainment practice at TozziniFreire offers comprehensive services to both traditional media companies and social media platforms. The team advises sports and advertising clients on broadcasting deals, regulatory matters, and commercial issues. Additionally, the practice has significant experience in esports, gaming, and music, providing support to both international and domestic clients. Leveraging the firm's expertise in technology, the team also handles AdTech issues and matters that intersect media and technology. The practice is led by Marcela Waksman Ejnisman, a corporate transactional specialist who also advises on content regulations and gaming mandates. Carla do Couto Hellu Battilana assists media companies with deal negotiations, sponsorships, and media agreements. IP matters affecting media and entertainment clients are handled by Stephanie Consonni de Schryver.

The media and entertainment practice at Veirano Advogados leverages the firm's expertise in technology, IP, labour, regulatory and compliance, tax, and litigation to handle a wide range of issues for media and technology clients. The practice advises clients in the music, TV, film, theatre, gaming, and sports sectors on contract negotiations, regulatory issues, transactions, sponsorships, and permits. Additionally, the team provides guidance on advertising and marketing issues, such as contests, sweepstakes, and promotional campaigns. Fábio Pereira specialises in IP, licensing, and media matters, while Valdir Rocha has strong expertise in advertising law, and Denise Louzano handles commercial negotiations for audiovisual, musical, advertising, and digital media clients.

Benefitting from the firm’s corporate, tax, regulatory, antitrust, IP and dispute resolution teams, BMA Advogados is regularly turned to by media and entertainment companies. The team acts for international and multinational clients in launching new media products in Brazil, dealing with regulatory claims, and creating frameworks to mitigate consumer claims. The team is led by Pedro Frankovsky Barroso, who is highly experienced in IP matters, covering patents, trade marks, copyright, and industrial design. He frequently represents media clients in IP litigation.

Campos Mello Advogados leverages its global network, with connections in London, New York and Miami, to advise international and multinational clients on media and entertainment matters in Brazil. The team provides consultancy to clients launching streaming and entertainment apps, and assists with reviewing entertainment and licensing agreements, alongside handling IP-related issues. On the contentious side, it represents clients in free-speech and IP disputes. Paula Mena Barreto leads the media and entertainment practice, advising on IP enforcement, licensing, production agreements, and advertising issues.

IP boutique Gusmão & Labrunie is adept at assisting media and entertainment clients with contentious and non-contentious issues. The team excels in copyright, design, patent, trade mark and trade secret mandates. João Vieira Da Cunha represents clients in IP disputes, while Laetitia Maria Alice Pablo d’Hanens is a trade mark specialist who also focuses on competition and dispute resolution. Gabriela Lima leverages her expertise in media and entertainment law to advise both domestic and international clients on a broad range of IP and media matters.

Huck, Otranto, Camargo Advogados‘ media and entertainment practice draws on its sports, technology and IP skills to advise domestic clients in the media and entertainment industry. Radio and TV broadcasters, internet providers, TV companies, producers, sports leagues, agents and athletes regularly turn to the group for support in advertising, tax incentives, image and media rights, and data protection matters. Spearheading the practice, Priscila Furgeri Morando is well-versed in IP rights, copyright and data protection, while co-lead Luiz Otavio Rodrigues Ferreira is noted for his knowledge of sports law.

The media and entertainment practice at KLA Advogados has a strong focus on the advertising sector. The team advises communication groups and independent agencies on agreements with advertisers and clients, media insertions, campaign clearances and commercial promotions. It also assists with regulatory matters involving Ancine, CENP and CONAR. Co-head Melissa Kanô is highly experienced in advising international clients on Brazilian regulatory frameworks, media purchases, advertising campaign clearance, licensing agreements, and sponsorships. Co-head Ana Carolina Cesar provides further expertise in advertising campaign clearances, copyright matters, and drafting agreements.

Lahorgue Advogadas Associadas, founded by media and entertainment specialist Simone Lahorgue Nunes, focuses on advising international clients on media matters. The firm provides support with drafting media and entertainment agreements, handling regulatory and IP issues, and advising on cross-border negotiations. It is particularly experienced in copyright and audiovisual content licensing agreements, as well as production-related legal matters. The practice also assists with data protection, privacy, sports law and labour issues. Camila Mariotto oversees media and entertainment transactions.

Martins Villac Advogados is recognised for its strong expertise in advertising matters, particularly in relation to the self-regulation forum CENP and CONAR. The firm advises large and mid-sized companies on day-to-day regulatory compliance, IP concerns, and contractual matters. José Ricardo de Bastos Martins, a specialist in advertising law with ties to ABAP and CENP, frequently advises on regulatory and compliance issues. Renato De Oliveira Valença brings together corporate and media law experience, assisting with M&A transactions in the media sector.

Souto Correa Advogados’ IP team has considerable experience advising clients in the media and entertainment sectors, particularly in the music and film industries. The firm represents artists, estates of public figures, recording companies, and publishers in copyright and contractual disputes, and also advises media, tech and advertising companies on IP and branding matters. Practice head Leticia Provedel is particularly experienced in the digital music business and regularly advises high-profile Brazilian artists on contracts and business models. Co-leaders João Carlos Harres and Mariana Vicentini Taylor also focus their practices on IP matters.