Firms To Watch: TMT: Media

Founded in February 2023, Martins Villac Advogados fields a media and entertainment practice that was established by former Peixoto e Cury Advogados‘ lawyers José Ricardo de Bastos Martins and Renato De Oliveira Valença, both of whom specialise in matters pertaining to the advertising segment.

TMT: Media in Brazil

CQS/FV – Cesnik, Quintino, Salinas, Fittipaldi e Valerio Advogados

The premier destination in brazil for legal support in the entertainment and media spaces, CQS/FV – Cesnik, Quintino, Salinas, Fittipaldi e Valerio Advogados offers advice on the full array of sector-related matters, spanning audiovisual production and distribution services, music, gaming, content creation and streaming. The team advises not only on complex regulatory issues, but also showcases strength in commercial agreements, as well as IP, tax and contentious matters. The firm boasts an impressive client roster, consisting of major multinational and international production and streaming services, music labels and publishers, live event groups, technology and gaming companies. A leading authority in the sector, Fábio Cesnik advises on a wide range of media and entertainment issues. Rodrigo Salinas is a key contact for media and content companies seeking advice on IP, contractual issues and litigation. José Maurício Fittipaldi is the name to note for regulatory mandates. The three aforementioned practitioners oversee the practice with Ygor Valerio and Felipe Senna. Lucas Morado often advises on the acquisition of broadcasting rights and international licensing, while Rodrigo Chacon focuses on audiovisual issues.

Responsables de la pratique:

Fábio Cesnik; José Maurício Fittipaldi; Ygor Valerio; Felipe Senna; Rodrigo Salinas


Autres avocats clés:

Lucas Morado; Rodrigo Chacon


Les références

‘Proximity to the client, explanation with uncomplicated language, excellent listeners. They are attuned to and follow trends and new market aspirations.’

‘Rodrigo Salinas – knowledgeable, excellent listener, uncomplicated language. Lucas Morado – good ideas, sharp, a great duo with Salinas, very attentive, uncomplicated language, focused. Rodrigo Chacon – excellent, knowledgeable, uncomplicated language, attentive, team spirit, focused.’

Principaux clients

BBC


Endemol Shine Brasil


Motion Picture Association – AL


Maurício de Souza Produções


FILM, TV & STREAMING PRODUCTIONS


Opus Entertainment


NonStop Corp (ARG.)


SONGTRADR


Mercado Livre


O2 Filmes


Paranoid


Santa Rita Filmes


B9


Principaux dossiers


  • Advised the BBC on all legal and regulatory provisions and restrictions applicable to its operations in Brazil (both content production and pay-tv programming).
  • Advised Endemol Shine Brazil on the implementation of its newly inaugurated production facilities in the city of Guarulhos.
  • Advised Motion Picture Association – AL on relevant public policy and regulatory issues and discussions, having directly participated in the recent debates around VOD services’ regulation, ratings system, theatrical accessibility and pay-tv regulation.

B/Luz

Noted for its 'specialised knowledge of the regulation and functioning of the advertising market', the team at B/Luz is retained by major clients from the digital media, advertising, streaming and broadcasting sectors. Typical matters range from advising on advertising campaigns, to assisting large technology companies and start-ups with media-related issues. The team's transactional credentials are also noteworthy; technology licenses, agency and content agreements also feature on its diverse workload. Practice head Pedro Ramos is a reference for media and technology transactions. Co-leading the practice alongside Ramos is senior associate Andressa Bizutti, who focuses on advertising, social media and streaming matters, and is recommended for her 'exceptional knowledge of a wide range of subjects that permeate technology and advertising'. Fernando Bousso specialises in media-related data privacy issues, while Vanessa Pirró handles IP and technology matters for media clients.

Responsables de la pratique:

Pedro Ramos; Andressa Bizutti; Fernando Bousso; Vanessa Pirró


Autres avocats clés:

Ana Paula Silveira


Les références

‘The firm has specialised knowledge of the regulation and functioning of the advertising market and is always up to date with political movements in the sector.’

‘Andressa Bizutti has exceptional knowledge of a wide range of subjects that permeate technology and advertising. Ana Paula Silveira has technical excellence in drafting media services contracts.’

‘The main differentiator of b/Luz is its deep knowledge of the communications market and mastery of the technology aspects that have transformed the sector. Along with this, they are a very available and attentive team, extremely in tune with the client’s business.’

Principaux clients

Warner Bros Discovery


TikTok (ByteDance)


Procter & Gamble


Paramount Global


Publicis


Havas/Vivendi


Interactive Advertising Bureau


Samsung


Joyo (Kwai)


Arezzo


Mondelez


Estée Lauder Co.


TIM


Dentsu


Grupo Pão de Açúcar


RelevanC


Playkids


Boticário


Wunderman


Wildlife Studios


Fbiz/WPP


Fanatee


Principaux dossiers


  • Advised BETC Havas on the “Salve a Favela” campaign that won the Silver Lion at the 2023 Cannes Festival.
  • Assisted IAB Brazil with its public policy initiatives and positions, including regarding the Fake News Bill.
  • Advised Grupo Pão de Açúcar on its artificial intelligence initiatives related to content production.

Mattos Filho

Full-service firm Mattos Filho has a strong entertainment law practice which is equipped to assist clients with tax, contractual and regulatory issues, as well as judicial and administrative proceedings. The team has been particularly active in advising on sports betting and e-sports matters, and has been increasingly engaged by streaming services seeking assistance with video-on-demand (VoD) and regulatory issues. Clients from the audiovisual industry also regularly instruct the practice in mandates concerning co-production, publishing, recording and advertising agreements. Fabio Kujawski is well-known in this space for his expertise in media and technology transactions, while Lisa Worcman brings together in-depth knowledge of digital law and tax, and regularly advises on the regulatory aspects of VoD, streaming, music and sports betting. Both Nicole Moreira and Isabela Vidigal act for media clients in judicial and administrative litigation and arbitration. Senior Associate Maíra Schweling Scala Pfaltzgraff focuses on the music industry and mainly advises on transactional matters.

Autres avocats clés:

Fabio Kujawski; Lisa Worcman; Nicole Moreira; Isabela Vidigal; Maíra Schweling Scala Pfaltzgraff; Isabela Fernandes Pereira


Les références

‘Fabio Kujawski is a super lawyer, very knowledgeable. He is responsive, clever and knows the media and entertainment sector well.’

‘The firm understands the corporate environment very well and therefore provides concise, pragmatic opinions in a language that is easy to understand for all the company’s departments.’

‘Lisa Worcman and Fábio Kujawski are always available and understanding of the company’s demands. They know how to listen and get straight to the point.’

Principaux clients

Spotify


Netflix


Tonybet


Flutter Entertainment Group


Roku Inc.


PlayAGS Brasil


Vevo


Tidal Group (Block and Tidal Serviços de Entretenimento)


Deezer Music Brasil


XP Investimentos Corretora de Câmbio, Títulos e Valores Mobiliários


Viacom/Paramount+


HBO Max


Discovery+


MGM


Aristocrat Technologies


Globo Comunicação e Participações


Principaux dossiers


  • Advised Netflix on different legal issues, including copyright, media, age rating and technology matters as well as administrative and judicial cases.
  • Advised XP Investimentos on the incorporation and public offer of quotas of “Sports Media Futebol Brasileiro Advisory Fundo de Investimento em Participações Multiestratégia”, a private equity investment fund whose main purpose is to invest in arenas and other commercial rights held by football clubs.
  • Advised Disney on laws applicable to marketing and advertising in Brazil.

Murta Goyanes Advogados

Best known for its experience in the audiovisual sector, Murta Goyanes Advogados 'continues to be a reference in meeting demands related to the production and distribution of films for the cinema and streaming segments in Brazil'. The team is well positioned to handle a wide range of media-related mandates, such as the acquisition of adaptation rights and music catalogues, development and production issues, and litigation, the latter of which is a key strength for the firm. Disputes concerning the ownership of media, image rights and suspension requests feature heavily on its caseload. Practice head Marcelo Goyanes represents local and international clients in complex media and entertainment disputes, while João Marcos Gebara handles litigation and media-related contractual issues. Co-head Tatiana Suschko advises on IP, advertising and consumer protection matters. Antonio Murta and Luiza Duarte Pereira also co-lead the team.

Responsables de la pratique:

Antonio Murta; Marcelo Goyanes; Luiza Duarte Pereira; João Marcos Gebara; Tatiana Suschko


Les références

‘It is an firm that, despite already being reasonably large, still maintains personalised service. The team of lawyers is excellent and closely monitored by Marcelo Goyanes who is also always available if necessary. We’ve been working together for over 10 years, without ever having any problems, and we’ve had complicated situations on our hands.’

‘Murta Goyanes continues to be a reference in meeting demands related to the production and distribution of films for the cinema and streaming segments in Brazil, including the use of incentivised resources.’

Principaux clients

Lata Filmes


Moovie Conteúdo e Entretenimento


Framboesa Filmes e Produções


Porta dos Fundos


Wise Entertainment


Matizar Produções Artísticas


Paradise Guerrilla Publishing and Records


Media Mundi Brasil


Migdal Produções Cinematográficas


Planetário Filmes


Mariola Filmes e Produções


Arpoador Audiovisual


Netflix


Principaux dossiers


  • Advising Warner Music Brasil on a lawsuit to enforce a 360 deal signed with MC Kevinho.
  • Representing Netflix and two production companies in a lawsuit filed by the heirs of a historical Brazilian figure nicknamed Lampião seeking the disclosure of documents related to the funding and profits of the show called “Cangaceiro do Futuro”.
  • Representing ByteDance in a lawsuit filed by an individual seeking damages as well as the termination of an agreement with SoundOn for its alleged breach.

Pinheiro Neto Advogados

With 'considerable expertise in advising foreign domiciled companies on their activities in Brazil', the entertainment practice Pinheiro Neto Advogados is singled out for its wealth of experience in IP litigation within the media sector. The firm is well versed in representing clients in a range of IP and media contentious matters, such as disputes involving image rights protection, trade mark infringement and content removal on streaming platforms. Additionally, the team also assists industry players with the review of commercial agreements, the implementation of new platforms, and the negotiation of contracts and royalties. A key practitioner in this space, José Mauro Decoussau Machado is seen with great regularity advising on media-related transactions and IP litigation. Larissa Galimberti assists with the structuring, drafting and negotiation of IP, technology and media agreements. Counsel Márcio Junqueira Leite is active in media, entertainment, IP, technology and commercial litigation mandates. Newly promoted partner Carlos Strasburg advises media clients on IP litigation, while senior associate Gustavo Gonçalves Ferrer is noted for his knowledge of media, entertainment, data protection and IT issues.

Autres avocats clés:

José Mauro Decoussau Machado; Larissa Galimberti; Márcio Junqueira Leite; Carlos Strasburg; Gustavo Gonçalves Ferrer


Les références

‘José Mauro Decoussau Machado has been our counsel in dealings with collective management organisations, related IP issues and litigation in Brazil for almost 10 years. He provides outstanding legal advice, strategic input and business acumen to our projects. Machado is a top-notch lawyer from a global perspective and there are few lawyers in the world who match his expertise and service.’

The team has considerable expertise in advising foreign domiciled companies on their activities in Brazil. They have a strong practice relating to tech companies in general and I have been impressed by their ability to look around corners and to translate the quirks of Brazilian law into easy, straightforward advice.’

‘I have worked with Gustavo Gonçalves Ferrer and José Mauro Decoussau Machado, who I have found to be very knowledgeable and available. They have been incredibly impactful for our business in Brazil and have really helped us to craft a Brazil strategy for key areas of the business. They have invested time in understanding the business and considering the legal challenges it faces in Brazil. I consistently find their advice to be comprehensive, practical and straightforward.’

Principaux clients

MGM Studios


Meta


Amazon


Netflix


Starz Entertainment


NBC Universal Studios


Sony


HBO


Twitch


TikTok


Tencent


Twitter


VMLY&R Propaganda


Group ONE


BMG Rights Management Brazil


Fini Comercializadora


Banco Bradesco – Next


FaZe Clan


Epic Games


MField


Principaux dossiers


Caio Mariano Advogados

Caio Mariano Advogados excels in advising notable individuals and local companies on audiovisual and music productions. With additional experience in the streaming segment, the firm has a wealth of expertise in regulatory issues, licensing, contracts, IP rights and disputes within the media and entertainment sector. Practice head Caio Mariano is recognised by clients as a ‘top author’s rights and music lawyer‘; he advises artists, agencies, labels, production and media companies on both contentious and non-contentious media and entertainment matters. Counsel Caio Fujiyama handles copyright, licensing, production and distribution issues.

Responsables de la pratique:

Caio Mariano


Autres avocats clés:

Caio Fujiyama


Les références

‘An extremely knowledgeable and talented group of entertainment professionals with more experience and connections than anyone in the business.’

‘Caio Mariano is a top author’s rights and music lawyer. Caio Fujiyama is the best film and tv lawyer around.’

‘Caio Mariano Advogados has a highly personalised approach that meets the unique needs of our company, providing tailored solutions that go beyond expectations. The dedication of a diverse team and in-depth understanding of the specific legal issues relating to IP, with the added complexity of today’s constantly changing digital environment, are evident in the quality of the service provided and the results achieved.’

Principaux dossiers


Cescon Barrieu

Lauded for providing 'high-quality assistance' to media and entertainment clients, Cescon Barrieu is 'capable of dealing with a versatility of complex legal matters' in this space, including contract negotiations. The team is particularly noted for its specialism in the sports sector, where it often assists with license agreements, IP matters and advertising campaigns. Advertising law is in fact a key area of strength for the department, which has a strong track record in proceedings before CONAR and is well versed in the rules of CENP (Advertisement Self-Regulation Body). Chairing the practice, Tania Liberman focuses on contractual negotiations for media, sports and entertainment clients. Julia Pazos, who joined from DSMA Azulay Advogados Associados in November 2023, focuses on digital law, IP and media matters.

Responsables de la pratique:

Tania Liberman


Autres avocats clés:

Julia Pazos


Les références

‘The team has always provided us with high-quality assistance, proving capable of dealing with a versatility of complex legal matters to meet our demands. Since our first work with the team, we have been impressed by the firm’s performance in dealing with complex IP issues in a timely manner. We have also found negotiations with the firm to be smooth and transparent, and we like how the team is led by several highly qualified women in the field.’

‘Julia Pazos excels in the field and has been a trusted legal adviser to our business, providing timely information and updates. Always responsive, diligent with deadlines and understanding the cases very well, Julia and the team always exceed our expectations. We also consider her to be an outstanding person in the field, capable of handling a versatility of complex legal matters for our business needs.’

‘Technical quality, availability, partnership and delivery of results.’

Principaux clients

Cinemark Brasil


Esporte Clube Bahia


Clube de Regatas do Flamengo / Banco de Brasília– BRB


Newco Programadora e Produtora de Comunicação (Channels BandSports and Art1)


Trinta Consultoria em Esportes


Rádio e Televisão Bandeirantes


Ebazar.com.br (Mercado Livre)


Astarté Produtora (Channels Smithsonian, Empreender and Sabor e Arte)


Duracell Comercial e Importadora do Brasil


Carl Zeiss Vision Brasil Indústria Ótica


Principaux dossiers


  • Advised Cinemark Brasil on relevant IP and media rights agreements, and on the regulation of its programme which involved CONAR and consumer issues.
  • Assisted Band with various matters, including BandSports on the Conmebol license agreement and on the licensing of audio-visual content for Copa Libertadores Feminina.
  • Assisted Flamengo with negotiating new terms of its relationship with Banco BRB, its master sponsor.

Dias Carneiro Advogados

The entertainment and video game law practice at Dias Carneiro Advogados is regularly sought out by video game companies and esports organisations for advice on esports tournaments, age classifications, consumer disputes, IP protection, and litigation. The team also assists foreign entertainment companies with the drafting and negotiation of licensing agreements and with the setting up of new media businesses in Brazil. A specialist in video game law, Vanessa Pareja Lerner acts for notable multinational gaming companies in e-sports regulatory issues and litigation. Working closely with Lerner, associate Barbara Emidio Nascimento advises on the protection of IP rights and the development of new products. IP expert Eduardo Turkienicz co-leads the team.

Responsables de la pratique:

Vanessa Pareja Lerner; Eduardo Turkienicz


Autres avocats clés:

Barbara Emidio Nascimento


Principaux clients

Riot Games Brasil and Riot Games


Ubisoft Entertainment and Ubisoft Brasil


Apple


Bandai Namco


Mercado Livre


Digital Reef


Grendene


Roblox Corporation


Epic Games


Apple Brasil


Wargaming Net


Principaux dossiers


  • Advised Riot Games and Ubisoft Entertainment on civil action lawsuits filed by Brazilian child protection organisation ANCED regarding the legality of the practice known as loot boxes in video games.
  • Advised Apple on compliance with new Brazilian ordinance regarding content age rating.
  • Advised Mercado Livre on the review and analysis of the sponsorship agreement executed between the client and Globo Comunicação e Participações.

IW Melcheds

The marketing and advertising practice at IW Melcheds is led by media expert Luiz Werneck, who is well regarded in the market for his consulting and litigation skills in the media and advertising spaces. The firm is particularly noted for its strong track record in litigation before the Brazilian Council of Advertising Self-Regulation (CONAR), where it assists a multitude of multinational companies in complex cases. The team has strong ties with advertising agencies and influencers, but also advises broadcasters, pay-TV and streaming platforms on the production of audiovisual works. Key team member Talita Sabatini Garcia works alongside Werneck in notable cases at CONAR. Associate Thiago Guimarães dos Santos focuses on IP matters, and media and entertainment issues in the context of audiovisual and TV productions.

Responsables de la pratique:

Luiz Werneck


Autres avocats clés:

Talita Sabatini Garcia; Thiago Guimarães dos Santos


Les références

‘A firm with expertise in legal marketing cases, providing support from consultancy demands to highly complex cases related to CONAR.’

‘Luiz Werneck has a lot of experience in various areas of law, especially but not limited to commercial advertising.’

‘Technically qualified, accessible team committed to the quality of legal services provided.’

Principaux clients

Volkswagen do Brasil Indústria de Veículos Automotores and Almap BBDO Publicidade e Comunicações


Topsports Ventures (Warner Bros.)


Sanofi Medley Farmacêutica


Mattel do Brasil


Flora Produtos de Higiene e Limpeza


Nestlé Brasil


Serasa


Volkswagen do Brasil Indústria de Veículos Automotores


Nissan do Brasil Automóveis


Outback Steakhouse Restaurantes Brasil (Blooming Brands)


Principaux dossiers


  • Advised Volkswagen do Brasil Indústria de Veículos Automotores and Almap BBDO Publicidade e Comunicações on the preparation of their defences, as well as on their representation before CONAR, regarding the use of artificial intelligence in advertisements.
  • Advised Topsports Ventures (Warner Bros.) on the preparation of an urgent defence in response to a case initiated by CONAR, which sought to halt the airing of the Barbie film trailer on the eve of the movie’s official release in Brazil.
  • Represented Outback Steakhouse Restaurantes Brasil (Blooming Brands) in the administrative proceeding against Coco Bambu due to irregularities contained in a claim.

Schivartche Advogados

With over three decades of experience in the media and entertainment spaces, Schivartche Advogados represents major studios, pay-TV programmers and operators, and production companies in a host of legal matters, including the production and distribution of audiovisual content in Brazil. André Schivartche leads the team and is well-known for his longstanding experience in the audiovisual segment; IP rights, contractual matters and disputes are all key areas of expertise for the practice head.

Responsables de la pratique:

André Schivartche


Principaux clients

Warner Bros.


Paramount


Sony


Mixer Films


Prodigo Films


Associação Neo TV


Gullane


Ascenty


Formata


Moment Factory


Principaux dossiers


  • Advised Warner Bros. on several production, co-production and distribution transactions.
  • Advised Paramount on several licensing, co-production and distribution transactions.
  • Advised Sony on several production, co-production and distribution transactions.

Senna Advogados

Senna Advogados‘ media and entertainment practice is led by music and audiovisual expert Eduardo Ghiaroni Senna, who advises industry players on non-contentious and contentious matters, covering IP rights, cross-border deals, licensing and rights clearance for feature films and TV shows. With a strong following of artists, production companies, film distributors and writers, the team is regularly engaged in matters involving termination of record deals and licensing agreements, and disputes over audiovisual contracts. Roberta de Carvalho Ferreira Rodrigues assists with the drafting, analyses and negotiation of co-production, licensing and distribution contracts. Bárbara Fraga focuses on copyright issues within the media and entertainment sector, while Felipe Dias Curvelo de Oliveira assists with image rights and litigation. Gabriela Rocha, an expert in regulatory matters pertaining to the entertainment sector, joined from Bitelli Advogados in September 2023.

Responsables de la pratique:

Eduardo Ghiaroni Senna


Autres avocats clés:

Roberta de Carvalho Ferreira Rodrigues; Bárbara Fraga; Felipe Dias Curvelo de Oliveira; Gabriela Rocha


Les références

‘The firm has lawyers with varied technical skills, not only in the legal area, but also in their extensive command of foreign languages, facilitating the resolution of the company’s business in its various countries, contributing to the legal equity provided to our clients with the same local quality as in Brazil.’

‘Roberta de Carvalho Ferreira Rodrigues – A great professional, attentive and always available for the company’s requests.’

Principaux clients

Rubel


Roberta Sá


Criative Music


F&S


Escarlate


Marcia Felipe


Sofa Digital


Matue


Queremos


Rodamoinho


Duda Beat


Egeda


Beach Park


Fafa de Belem


Mubi


Felistoque Filmes


Dois + Tres


RWR


Principaux dossiers


  • Represented Marcelo D2 in a defamation lawsuit.
  • Assisting SBT with the clearance of all rights required for its first co-production with streaming giant Amazon in Brazil, the drama series “A Infância de Romeu e Julieta”.
  • Advising 30praum on the termination of recording contracts between the rap artists it manages and Sony Music.

TozziniFreire Advogados

With a strong reputation in the technology sector, TozziniFreire Advogados combines corporate, regulatory and IP knowledge to advise on media and entertainment matters, including contentious and non-contentious issues. On the contentious side, it has notably been representing Facebook in a civil action related to the the Fake News Bill, a major case for the media industry. On the consulting front, the team regularly advises video gaming companies and chip developers on image rights, unsuitable content, and regulatory issues surrounding competitions and sweepstakes. Team leader Marcela Waksman Ejnisman is adept at advising social media clients on regulations and gaming companies on esports matters. Carla do Couto Hellu Battilana also assists gaming and gambling sector clients on their entrance into the Brazilian market. Stephanie Consonni de Schryver focuses on media-related IP matters.

Responsables de la pratique:

Marcela Waksman Ejnisman


Autres avocats clés:

Carla do Couto Hellu Battilana; Stephanie Consonni De Schryver


Principaux clients

Meta Platforms (Facebook, / Instagram / WhatsApp)


ByteDance (TikTok)


Sony Entertainment


Cloud9


Tips Group


WinZO


Monnos Soluções Digitais


The Pokémon Company International


Nvidia


Konami


Principaux dossiers


  • Representing Facebook Brasil in a public civil action filed by the Sleeping Giants Brasil Association, alleging the client and other platforms are manipulating the public debate over the Fake News Act through advertising content and veiled publicity.
  • Advised Cloud9 on the rules applicable to the client when developing and launching sweepstakes in Brazil, by reviewing, commenting and amending its sweepstakes terms and conditions in Portuguese.
  • Assisted Sony Entertainment with an assessment of its B2C subscription service – PlayStation Plus – aiming to map the applicable regulatory framework for the valid offering of this service in Brazil.

Veirano Advogados

The media and entertainment practice at Veirano Advogados works in collaboration with the IP, technology, litigation, and public law teams to assist industry clients with a wide range of legal matters. Music labels regularly turn to the team for advice on contract negotiations and transactions, while film and television companies routinely instruct it in permitting matters concerning ANCINE and regulatory issues. The team is also well versed in handling digital influencer contracts, and sector-related data protection and copyright mandates. Leader of the IP and information technology groups Fábio Pereira focuses on licensing issues, advertising, copyright and trade mark issues. Valdir Rocha co-leads the team and is known for his expertise in advertising law, assisting brands with campaigns, promotions and sweepstakes. Senior associate Denise Louzano leads the entertainment practice alongside the aforementioned lawyers and is skilled in audiovisual, advertising and digital media matters.

Responsables de la pratique:

Valdir Rocha; Fábio Pereira; Denise Louzano


Principaux clients

HBO Latin America – Warner Bros Discovery


Warner Bros. Discovery


Porta dos Fundos, HBO and Gregório Duvivier


Som Livre | Sony Entertainment


The Players Tribune


Snap


Tastemade


L’Oréal


Act Arte


Miami Dolphins


Principaux dossiers


  • Providing legal advice to Warner Bros. Discovery on local productions and day-to-day regulatory matters before ANCINE, involving the collection of audiovisual taxes and registration of channels and works.
  • Assisting Som Livre / Sony Music with a range of IP and commercial matters, including the preparation, review and negotiation of commercial contracts and deals with talents, commercial partners, service providers, associations, and ECAD.
  • Assisting Porta dos Fundos, HBO and Gregório Duvivier with legal annotation and clearance for the production of the show “Greg News”.

Campos Mello Advogados in cooperation with DLA Piper

Operating as part of the firm's IP practice, the media and entertainment team at Campos Mello Advogados in cooperation with DLA Piper is led by Paula Mena Barreto, who brings together expertise in IP, media and data protection law. Typical mandates for the group includes advising on entertainment and licensing agreements, IP portfolio management, and the launch of new streaming apps. Associate Ana Paula Pitta de Moura works on IP matters for media clients. Fellow associate Ana Luisa Bastos Ramos also assists with IP mandates and entertainment, licensing, and advertising agreements.

Responsables de la pratique:

Paula Mena Barreto


Autres avocats clés:

Ana Paula Pitta de Moura; Ana Luisa Bastos Ramos


Les références

‘The team was very helpful – provided excellent and timely advice to help us navigate a difficult case.’

Principaux dossiers


Gusmão & Labrunie

Gusmão & Labrunie is a notable IP firm which has been continuously growing its media and entertainment practice over the last few years. The team is well equipped to assist clients - including major gaming companies, brands and sports individuals - with copyright and trade mark litigation as well as image rights issues. The group also advises on sponsorship agreements and advertising campaigns. IP and entertainment specialists João Vieira Da Cunha, Laetitia d’Hanens, and Gabriela Lima jointly oversee the practice.

Responsables de la pratique:

João Vieira da Cunha; Laetitia d’Hanens; Gabriela Lima


Principaux clients

Riot Games


Nike


FIFPro


MAM (Museum of Modern Art of São Paulo)


Successors in rights of Paulo Gustavo


Semp TCL


Neymar Jr.


Magazine Luiza


Mauricio de Sousa Produções


Cauã Reymond


Ifood


Santander


Heineken


Nelvana International Limited


Kotas Serviços de Internet


Pernod Ricard


Principaux dossiers


  • Acted for FIFPro in several actions filed by the Unions of Brazilian professional football players in claims based on unauthorised use of their respective images in games like FIFA SOCCER and PES.
  • Assisting the successors in the rights of Paulo Gustavo with copyright and image rights analysis and agreements, including an ongoing lawsuit to protect the famous character Dona Hermínia.
  • Acted for Riot Games in a lawsuit to prevent unfair competition and copyright infringement of the client’s game Valorant.

Huck, Otranto, Camargo Advogados

Huck, Otranto, Camargo Advogados is well positioned to advise on media, entertainment, sports, technology and IP matters. Media and image rights, advertising and licensing are all core areas of activity for the practice, which has particular expertise in the sports sector, with a special emphasis on football. Co-head Luiz Otavio Rodrigues Ferreira - co-founder the Brazilian Sports Law Institute - advises on sports-related matters, often advising sponsors at major sporting events and athletes on image rights. Fellow co-head Priscila Furgeri Morando leads on media and entertainment cases involving IP rights and data protection.

Responsables de la pratique:

Priscila Furgeri Morando; Luiz Otavio Rodrigues Ferreira


Les références

‘In my opinion, the Huck Otranto Camargo team, in addition to being very senior, is always available and takes the utmost care of the client when providing services, protecting them to the maximum extent legally.’

‘Priscila Furgeri Morando is an exceptional lawyer who helped us close a successful commercial agreement.’

‘The firm knows all the trends in my company’s areas of activity, not only the legal trends but also the commercial ones. Luiz Otavio Rodrigues Ferreira has profound knowledge of the sports and entertainment market, and can approach the topic with vision.’

Principaux clients

Portobank


Banco de Eventos


CIATC Participações


T4F Entretenimento


IBSEC Instituto Brasileiro de Cibersegurança


The Match Group – Tinder Dating – ParPerfeito Comunicação


Expedia


Trivago


Mauricio de Souza Produções


Editora Manole


Universidade UNIP


Colégio Objetivo


Principaux dossiers


  • Assisting Mina Bem Estar Plataforma Digital with the drafting and structuring of contracts with digital influencers on Instagram for the effective promotion of its platform.
  • Advising Iron Chest on the negotiation and drafting of contracts relating to the production of the film “O Apanhador de Almas”.
  • Assisting Universidade Paulista (UNIP) with its brand management, establishing a comprehensive strategy aimed not only at protecting UNIP’s brand and reputation as well as expanding its reach and influence.

KLA Advogados

Advertising is the focus of the media and entertainment practice at KLA Advogados, which advises multiple communication groups and independent advertising agencies on regulatory and transactional matters. The team, led by Melissa Kanô, routinely assists clients with campaigns clearance, agreements involving advertisers and media vehicles, and proceedings before ANCINE, CENP, and CONAR. Kanô is engaged by both local and international advertising agencies in relation to the negotiation of commercial agreements and transactions. Key support is offered by Ana Carolina Cesar, who is adept at drafting contracts for media and entertainment clients, and assisting with the clearance of advertising campaigns.

Responsables de la pratique:

Melissa Kanô


Autres avocats clés:

Ana Carolina Cesar


Les références

‘KLA understands the entertainment sector, which is very niche, and this is a differentiator considering that knowledge of the business makes a lot of difference in negotiations and in day-to-day life.’

Principaux clients

Gut Agency


Druid Creative Gaming


Omnicom Group Inc.


Outpromo


E-Vino Wine E-Commerce


Wieden + Kennedy


Hubla Tecnologia


Quinto Andar – GRPQA


Júpiter Conteúdo em Movimento (Dr. Drauzio Varella)


NEOOH


Betandeal


Yô! Group


Principaux dossiers


  • Advised GUT Agency on the sale of a majority stake of GUT to Globant.
  • Assisted Dr. Drauzio Varella with issuing extrajudicial notices to request the removal of content using deepfakes featuring his image and voice.
  • Assisted Gut Agency with securing approval for NotCo’s campaign, which exposed competitors’ protein shakes with high carbohydrate content.

Lahorgue Advogadas Associadas

Founded by media specialist Simone Lahorgue Nunes in October 2022, Lahorgue Advogadas Associadas has already established a strong presence among international clients from the media and entertainment sector through delivering ‘the highest level of technical knowledge in the field‘. The team assists with IP issues, including copyright licensing agreements, as well as regulatory matters, cross-border contractual negotiations and litigation. Associate Camila Mariotto focuses on transactions, image and IP rights.

Responsables de la pratique:

Simone Lahorgue Nunes


Autres avocats clés:

Camila Mariotto


Les références

‘Under the leadership of Simone Lahorgue Nunes, the firm delivers the highest level of technical knowledge in the field, with an extremely business-oriented vision.’

‘Simone Lahorgue is, in my opinion, the best lawyer in the country in this area, as she manages to bring together a very pragmatic practical vision with dense technical knowledge.’

‘The Lahorgue team has in-depth and up-to-date technical-legal and market knowledge in the area of ​​copyright and entertainment. The team’s level of specialisation is a differentiator that draws attention, with high technical knowledge, updated and in tune with the specificities of the market. The fact that it is a firm made up of women makes it unique, fast, efficient and empathetic.’

Principaux dossiers


Souto Correa Advogados

Souto Correa Advogados centres its media and entertainment practice on the music industry, often assisting notable artists in complex litigation against recording companies. The team also assists with contractual disputes, royalty claims and copyright issues. Practice head Leticia Provedel specialises in IP and is a go-to name for the digital music industry. Associate João Carlos Harres works alongside Provedel in media matters, and assists technology clients with copyright issues.

Responsables de la pratique:

Leticia Provedel


Autres avocats clés:

João Carlos Harres


Principaux clients

Apple


RBS Participações (Grupo Globo)


Natiruts


Impact One / Refik Anadol


Bloomberg


The Walt Disney Company (Brasil)


The Golden Globe Awards (The Hollywood Foreign Press Association)


The Madison Square Garden Company


Gilberto Gil


Roberto Carlos and producers DC Set


Raul Seixas and heirs


Nando Reis


Lulu Santos


Gusttavo Lima


Arnold Schwarzenegger


Diana Ross


Gabriela Machado


Racionais MC’s


Paula Toller


Manas Films


Tatiane Bernardi


Novos Baianos


Principaux dossiers


  • Representing Bloomberg in several IP matters, including business transactions for affiliation agreements with local pay-TV providers.
  • Representing Gilberto Gil in his dispute with Warner Music, the label that holds most of the copyrights over his work.
  • Represents Raul Seixas’ heiresses in terminating copyright license agreements and requesting compensation awards for breach, aiming to end the 40-year business relationship with two labels.